2. KINGSLEY PETALFLAME
• Product guy • Stealth product startup
• 13 years designing/ • Making Android social
managing products
from within
• Ex salesforce.com (SaaS),
Digital Chocolate (social • Late prototype stage
games), Bank of New York
(financial systems) •4 people
• love social, mobile, and • Looking for seed funding
helping others be early next year
awesome :)
15. METHODS & MADNESS
• Just Ask!
• Nag. I mean, don’t piss your users off, but.
• Lock up some stuff that can be unlocked by +1ing.
• Make something work better if the user has +1d.
22. • Thinkof things that are limited-time only - deals,
events, sales.
• Think of things where it’s socially expected to react
quickly or not-at-all - life events, serendipitous
meetings etc.
• Think
of ways to increase the speed of the stream
without diluting it.
• Findsomething predictable that you can give the
user every day, like a joke or pic.
27. • Send reminders - email/sms/push notifications
• Createreasons for coming back. Eg “Your crops will
be ready tomorrow”
• Incentivize
repeat usage. Eg “Visit 3 days in a row,
and get this special feature”
• Utility
apps - try to detect contexts where user will
find app useful
30. • Offer incentives for inviting friends
• Lock content as only available if you have N friends
using the app (mob gating)
• Make your app do something that gets better if
friends use it.
31. RECAP
• Trials: Ask for +1s, start NOW
• Retention:
• Build an app worth revisiting
• Build a great feed/timeline
• Remind users
• Reward repeat users
• Referrals
• Make it easy to find friends