Useful for aligning Objectives with Strategy and Tactics. Gives a quick snapshot of activity. Great for budgeting/planning meetings.

1. marketing toolkit!
Plan at a Glance!
@kingstonville
www.kingstonville.com

2. Plan at a Glance!
• Use
to
outline
your
key
strategies
and
tac7cs
for
each
business
objec7ve.
Eg.
Raise
brand
awareness
by
x%
in
target
group
xx
• Ensure
you
have
the
capability
to
track
the
results
–
primary
research,
web
analy7cs,
media
trackers
etc.
• Strategy
–
consider
strategy
under
broad
categories
eg.
Adver7sing,
Materials,
Promo7ons,
Research
• Tac7cs
–
iden7fy
specific
media,
resources,
7ming
eg.
Launch
Branded
eZine/Outsource/Feb
Marke7ng
Toolkit

3. Plan
at
a
Glance
Key
Objec/ve:
Measurable
(sales
targets,
.meframe,
other
metrics)
Strategy
What
What
Tac/cs
Budget
How
How
How
How
What
How
How
How
Total
Marke7ng
Toolkit