A presentation based in my book, to share the experience that the reader can learn how to use the mindset of Silicon Valley in their own location

1. Knowledge + Innovation = Evolution
Think Like
Silicon Valley
being anywhere
Jorge Zavala
CDO – Chief Disruptive Officer
Kinnevo
Jorge.zavala@kinnevo.com
Creando innovación @jzavala
con el sabor del @kinnevosv
Silicón Valley.
Knowledge + Innovation = Evolution @kinnevoSV

2. Knowledge + Innovation = Evolution

3. Exporting the
Silicon Valley Way of
Thinking to Companies
Around the Globe
Knowledge + Innovation = Evolution

4. Ecosistema
http://mexicoinnova.mx/2012/participantes-del-ecosistema-emprendedor-en-conjunto-sus-roles-y-acciones/
Knowledge + Innovation = Evolution

5. How Silicon Valley Thinks:
The Quest to be KING
Knowledge
Innovation
National
Global
Knowledge + Innovation = Evolution

6. How to Think Like Silicon Valley
Without Losing Your Local Mindset
• The Characteristics of Silicon Valley
– Thinking big
– Think collaboratively
– Wealth sharing will be as important as wealth
creation.
– Failure is a vital learning experience.
– Competition is a valuable resource.
– Thinking globally
– Your company is always for sale
– Work hard
– Technology out to those that will use it
Knowledge + Innovation = Evolution

7. Part II
Creating the Silicon
Valley Type
Company
Knowledge + Innovation = Evolution

8. Finding Innovation Spaces:
Begin With Good Networking
• Industry: Big Business and
Tiny Startups in the Silicon
Valley
• Academia: University as
Innovator
• Government: Behind the
Scenes
Knowledge + Innovation = Evolution

9. Silicon Valley Networking
• Be a Skilled Networker
• Before the event
• At the event
• After the event
• Finding Your Innovational Space
Knowledge + Innovation = Evolution

10. Local Activities Linking two ecosystems Awareness
Silicon Valley
Innovation Bootcamp
Spaces Build or Die
Landing in a
Local Environment new Place
Communication
Networks
and Public Relations
Pre-
Knowledge Operation
stage
Based Acquiring
Acceleration
Innovative New
Global Scaling Customers
Enterprise
Operation in the Global Market Transformation
Knowledge + Innovation = Evolution

11. Fostering Local Incubation:
From Idea to
Business
Model
Knowledge + Innovation = Evolution

12. Tools to convert ideas into a Road Map
Knowledge + Innovation = Evolution

13. Landing in a New Place:
Finding the Right Ecosystem
• Act Locally: What Can You Learn Right
Here?
• Think Globally: Where Should I Go?
– Legal—Know the Rules
– Networking—Ask the Locals
– Sales—Cultural Norms Matter
– Finances—Follow the Money
– Support—Cover All the Bases
• Map Out Your Journey
Knowledge + Innovation = Evolution

14. Pre-Operation Stage:
Getting Ready to Do Business
• Putting Together the Right Team
– Founders
– Employees
– Advisors
– Investors
• Take the Time to Evaluate
– How you include each member in your
team
Knowledge + Innovation = Evolution

15. Acquiring New Customers:
Getting Traction in the Market
• 1. Advertising
• 2. Trade Shows
• 3. Telemarketing
• 4. Website
• 5. Blogs
• 6. Social Networks
• 7. Networking Events
• 8. Speaking At Events
• 9. Extreme Marketing: The Lean Startup
Approach
Knowledge + Innovation = Evolution

16. Part III
What Makes
Silicon Valley
Work
Knowledge + Innovation = Evolution

17. Role Models Are Not Enough:
The Value of Meta Mentors
• Finding the Right Person
• Making Contact
• What’s In It For Them?
• Reciprocal Benefits
• Meta Mentors—Teaching the Teachers
Knowledge + Innovation = Evolution

18. Last Chapter
First Step:
Believing You Can Do It
Knowledge + Innovation = Evolution

19. Jorge.zavala@kinnevo.com
@jzavala
Knowledge + Innovation = Evolution