From an interview concerning getting more business by an educator/designer

1. “I lose interest in the nuts and bolts” “I Like the
fit and finish part”
“Find experienced people in the field to work
with”
“Know where your passion and your talent lies”
“Develop and marketing plan”
“Establishing relationships showing up and
talking to people”
SAY

2. THINK
• I think it is very important for this person to
follow his heart when he works
• I think he knows what he is good at and what
he is not so good at
• I think he appreciates working with talented
people
• I think he will never make a lot of money

3. FEEL
• His needs are more personal than career
oriented or money oriented
• I feel like he enjoyed being listened to
• I feel like he will enjoy developing business if it
is relationship based
• I feel that his personal and professional life is
about people and that is also why he does
what he does

4. Problem Statement
• My interviewee needs a way to find new
business because the business he is doing is
not meeting his need for helping other people
enough