1. The Right Road to Selling Your Home | Steve Morton
MORTON TEAM LISTING PRESENTATION

2. Excellence In Real Estate
Dear Property Owner,
Thank you for the opportunity to present our marketing
program. Our strategy is designed around working with a
select group of sellers and buyers to insure every clients
receives a great experience.
Marketing today is very different than just three or four
years ago. The internet is the first place a buyer will see your
home and provides an incredible opportunity to engage
buyers around the world. With a large inventory of homes
for sale, it has never been more important to do things right
from the start. Considering the multitude of visual tools,
high powered digital cameras, HD video, 360 degree HD
photography, and more, choosing the right presentation is
essential to telling your homes story. Every home is different
and we believe in a customized one of a kind plan when it
comes to marketing your property.
Our philosophy is "quality over quantity." With a
professional photographer on our team, your visual
representation will be of the highest quality. Once your
home is accurately captured with a top notch multimedia
presentation we will promote your home through a global
network of internet channels and print marketing. Our goal
is to leverage our extensive network of contacts, along with a
great marketing campaign to sell your home for the highest
price.
Read on to learn more about our program and why our
clients experience unmatched results in the Phoenix marketplace.
Sincerely,
Steve and Kirsten
The Morton Team

3. We approach marketing using a three step process:
Presentation
Promotion
Price
The Morton Team

4. Read on to learn about:
Our Team
Presentation
Promotion
Pricing
Your Experience
The Morton Team

5. About Team
Steve Morton, Realtor/Team Leader
Steve started his federal and state government career back in the early 1990's when he joined the
US Navy. He had deployments all over the world including the Middle East. Once out of the
Navy, he went to the federal law enforcement training academy and worked in the Federal
Correctional Facility with a top security clearance. Steve then transitioned into the state and
local government field where he ended up working for over 15 years with the Phoenix Police
Department and in 2002 he also became a real estate agent. Steve is committed to giving his
clients superior service. His outgoing personality, and professional demeanor as well his
continued thirst for learning have made him a successful businessman. He has put together a
successful team of real estate professionals that have handled over 700 transactions in the last
10 years, ensuring that his clients get the service they deserve.
Kirsten D'Amato, Real Estate Development Business Manager
Kirsten has been working in Real Estate on many different levels for over 10 years. Beginning
her career with assisting For Sale By Owners throughout Arizona, Kirsten became proficient on
5 MLS services and all paperwork associated with listing the homes in 7 different counties.
Kirsten then continued on to list million dollar homes with a top producing agent in the
Scottsdale Paradise Valley area as well as become the right hand person to several extremely
successful agents throughout the Valley. Kirsten has since gone on to educate and assist dozens
of agents grow their business and continue to give professional real estate services. She has
joined the Morton Team and is fully committed to serving each client with great detail,
communication, and unsurpassable expectations.
Jill Hoogendyk, Mortgage Expert, Pinnacle Capital Mortgage Corporation
Jill has been a mortgage expert since 1987 and has helped finance over 4,000 homes. Jill LOVES
her job and is one of the most knowledgeable people in her field. Additionally, Jill teaches
various aspects of lending in real estate schools across the country. Jill can work with any kind
of loan and gets the job done. Any client will feel confident when working with Jill.
Driggs Title Agency
Driggs Title Agency has built a team of the best industry professional in the marketplace.
Qualities that include a true desire to enhance the closing process and the ability to identify
market needs to do such. For 14 years, Driggs Title has been building solutions to enhance the
real estate professionals experience in all aspects of the closing process.
The Morton Team

6. Presentation
"You Only Get One Chance For a First Impression"
Professional Photography
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The Morton Team

7. Professional Website
Complete Property Website
Virtual Tours
Mobile Phone Website
Text Messaging with Call Capture
Property Widgets
Open House Calendar
Unlimited Photos, Text and Documents
Website Hit Reporting
Realtor.Com Posting
Flyer Generation
YouTube Video Creation and Upload
Syndication Feed
Over 100 Music Clips
QR Codes and Snap It Tags
SEO Compatible
Front Page Attention Banners
Google Street Views
Personal Marketing Flip Books
Feedback System
The Morton Team

8. Promotion
"Maximizing Your Exposure to Potential Buyers"
Internet Exposure
Leading-edge tech tools that will help effectively market your property on line 24 hours
a day, seven days a week! Your property will be fed to more than 350 on line search
engines and 76,000 Sites. Every internet inquiry my team will follow up on quickly so
that we can find you buyers!
The Morton Team

9. Print Marketing
From the time your listing agreement is signed, we begin the process of telling your
home's story. Our charge is to capture the most pertinant highlights to a buyer and make
as many quality property tours as possible.
YOUR HOME IS VERY SPECIAL AND WE FEEL THE PROPER PRINT MARKETING
PREPARATION INCLUDES:
Fliers that feature photos and select text to highlight the best features of your
home.
A 3 ring binder book that includes area demographics and neighborhood
information.
The Morton Team

10. Additional Marketing and Promotion
Promote your home to agents who have sold in the same area within
the last 60 days.
Suggest changes you may want to make in your property to make it
more saleable.
Open Houses
Prospecting-door knocking, calling leads, connecting within the
community, reaching out to our sphere
Put your home on the Multiple Listing Service (ARMLS)
Follow up with sales people who have shown your home for their
feedback
Provide you with listing statistics (ie; internet viewings, which
websites, etc)
Post your home on Craigslist weekly
The Morton Team

11. Pricing and Your Experience
"Communication is Paramount to a Successful Relationship"
Pricing Ahead of the Market
Seller’s Market
In a market with rising home values, if a seller wants a price that’s ahead of the market, the
market may go up enough to make that price attractive for buyers. Time can cure some mistakes
and make people look smart.
Buyer’s Market
If sellers fall behind a market with falling home values, they can end up chasing the market
down, because home values are always falling faster than their price reductions.
The Morton Team

12. Strategic Pricing
Pricing your property competitively will generate the most activity from agents
and buyers.
Pricing your property too high may make it necessary to drop the price below
market value to compete with new, well-priced listings
If you want to compete, be competitive.
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
• We want to generate offers before the market moves on to newer listings.
The Morton Team

13. Pricing Misconceptions
It is very important to price your property at competitive market value
when we finalize the listing agreement.
The value of your property is determined by what a buyer is willing to pay and a seller
is willing to accept in today’s market.
Buyers make their pricing decision based on comparing your property to other
properties SOLD in your area. Historically, your first offer is usually your best.
We are lucky we live in a desirable place that is attractive to many buyers. Properties are
selling and there are many active buyers. It is our experience, the most effective strategy
to maximize your home's sale price is to price within 10% of where we find value.
Placing your property for sale with a high price, expecting to negotiate to a higher than
market value sale price, is not today's reality. Overpricing your home results in a lack of
showings and minimal dialogue with buyers.
Our ultimate goal with your marketing plan is to create an engaging communication
with the buying community to maximize your sale price. By focusing on showcasing
your home in the best manner possible and making your first impression a great one, we
remove the question marks surrounding marketing.
Presentation, Promotion and Price are all equally important in your marketing
campaign.
In 2013 properties priced where there was no need for price
reduction were on the market for 50% less time than homes which
did not require a price reduction.
Homes priced accurately from the start also sold at an average of
95.5% of asking price. Homes requiring a price reduction sold for an
average of 93.7% of their final asking price and 81.36% of their
original price.
The Morton Team

14. Preparing Your Home for Sale
Did you know well-placed furniture can open up rooms and make them seem larger than
they are? Or that opening drapes and blinds and turning on all lights make a room seem
bright and cheery?
It's a fact: acquiring the highest market value and elevating your home
above others in the same price range often comes down to first
impressions.
Here are some inexpensive ways to maximize your home's appeal:
Exterior
• Keep the grass freshly cut.
• Remove all yard clutter.
• Apply fresh paint to wooden fences.
• Paint the front door.
• Weed and apply fresh mulch to garden beds.
• Clean windows inside and out.
• Wash or paint home’s exterior.
• Tighten and clean all door handles.
• Ensure gutters and downspouts are firmly attached.
Interior
• Remove excessive wall hangings, furniture and knickknacks (consider a
temporary self-storage unit).
• Clean or paint walls and ceilings.
• Shampoo carpets.
• Clean and organize cabinets and closets.
• Repair all plumbing leaks, including faucets and drain traps.
• Clean all light fixtures.
For Showings
• Turn on all the lights.
• Open drapes in the daytime.
• Keep pets secured outdoors.
• Play quiet background music.
• Light the fireplace (if seasonally appropriate).
• Infuse home with a comforting scent like apple spice or vanilla.
• Vacate the property while it is being shown.
The Morton Team

15. Additional:
• Warranties-Do you still have a warranty on your home? What is the warranty on
your roof and A/C? What about appliance warranties?
• Floor plans, if you have any, are a great addition to the documents tab of the MLS
and will help prospective buyers visualize the layout
• Disclosures-We will have your fill out your Seller Disclosure before listing so that
we have this on hand at all times when prospective buyers call with questions.
• HOA Documentation-We will get your CC&R's from the title company and
include them on the MLS as well, and any additional info you may have for us
• Permits-If you have made any additions to the home, it is a good idea to keep
these handy. Once we have a contract both the lender and they buyer will want
copies
Closing:
• A few items to bring to the closing
House Keys
Garage Door Openers
Picture ID
• The closing agent will look over the purchase contract and identify what
payments are owed and by whom; prepare documents for the closing; conduct
the closing; make sure taxes, title searches, real estate commissions and other
closing costs are paid; ensure that the buyer's title is recorded; and ensure that
you receive any monies due to you. Sellers commonly pay the following at closing:
Mortgage balance and prepayment penalties, if applicable
Other claims against your property, such as unpaid property taxes
Unpaid special assessments on your property
Document stamps (or taxes) on the deed
Real estate commission
Doc stamps on deed ($0.70 per $100)
Legal fee or title insurance premium
• After the closing, make sure you keep the following for tax purposes:
Copies of all closing documents
All home improvement receipts on the home you sold
The Morton Team

16. Communication
WE LIKE TO PERSONALLY TALK WITH OUR CLIENTS
You will receive a comprehensive marketing report on your home every
month. You will also receive reports on internet traffic activity from various
sites and updates on the market segment most applicable to your property.
We will also call you every two weeks to personally answer any questions
you may have regarding activity or discuss any upcoming changes to your
home.
Communication is essential to a successful business relationship. We will
make every effort to communicate in a manner which is clear and useful in
accomplishing your goals. If you have any questions regarding our process
or you feel we are not communicating in a manner you find effective, please
contact us immediately and we will make the changes necessary.
Again, thank you for the opportunity to work with you and we look forward
to selling your home!
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Steve Morton, Real Estate Agent
Ph: 623-570-6460
E-Mail: Steve@MortonTeam.com
Kirsten D'Amato, Real Estate Business Development
Manager
Ph: 480-433-7556
E-Mail: Kirsten@MortonTeam.com
The Morton Team