1. KirkBlack
Mayblack MediaConsulting
Executive Biography
For over20 years, I’ve helpedmajormediacompaniessuchasGeneral Electric,Meredith,andrecently
Time Warner Cable generate hundredsof millionsof dollarsinprofits. How? Througha relentlessfocus
on buildingabetterbottomline. I’ve built,managedandledteamsthathave exceededexpectations
and deliveredonaggressive targetsandgoals. Now Iwant to dothe same foryou.
How I Can HelpYour Company
If you are lookingtobetterunderstandhow media (traditional,digital,social/native) isconsumedtoday,
howplayersinthe space sell youexposure,andhow audiencescanbe aggregatedandtargeted
efficientlythenIcan helpyouthroughmydeepexperience inthe space. I’ve alsospentsignificanttime
lobbyingatthe FCC andon the hill regardingmediarelatedissues. Ihave a well-roundedbackgroundin
contentcreation,distributionandmonetizationthatcouldbe a goodfitfor your organizationaswell.
Are you happywiththe individual(s) insideyourorganization/companywho are responsible forthe
oversightandimplementationof youradvertising/marketing/brandingefforts? If the answeris“no”to
any of these questions,thenIcan helpmake youbetter. Iam comfortable bothinthe boardroom,at a
client’sdesk,inahighlevel strategicmeetingorina simple one-on-one coachingsession.
Wouldn’tyoulike tospendmostof your time executingawell-thought-outstrategicgrowthplan
insteadof dealingwithinternal politics,organizationalobstaclesandprocessexcuses? Knowinghowto
take downwallsandsilosinside acompanyor organizationallowsforefficiency,“clean”communication
and maximumcollaboration. Ihave turneddysfunctionintofunctionbyimprovingoperational work
flows,communicationprotocol andinternal processes. If youremove the obstaclesandgetthe process
right,all that’sleftisperformance,i.e.,deliveringonyourstrategicgrowthplan.
Speakingof performance,doyouhave the rightpeople inthe rightjobs? Are there organizational
protocolsinplace to increase response timeinthe field? Doyouretainand recruitthe best
talent? Howyou re-buildanorganizationwithoutspendinghoursandhoursof your time wrappedupin
HR red tape determineshowquicklyyoucanfocuson the importantthingslike achievingrevenue and
EBITDA targets. My workoverthe yearswith“re-builds”canlendkeyinsightsintothe do’sanddon’ts
of fixingpoorperformingbusinesses. Ican helpyourcompanyimplementnew operatingplans;
evaluate andupgrade keyleaderswhen/where appropriateandscreenforthe bestrecruits.
My passionishelpingpeople fix problems,achieve theirstatedgoalsandtohave some funalongthe
way. I welcome the opportunitytohelpyourcompanyperformatthe highestlevels.