The document discusses social media and organizational maturity. It notes that effective social media use requires overcoming cultural and strategic planning barriers within organizations. It presents a maturity model for social media comprising three levels: Accept, Integrate, and Transform. Acceptance level involves ad hoc broadcasting of information. The Integration level includes two-way engagement. The Transformation level involves social media playing a role in an organization's future direction and collaborative community building. The document provides examples of organizations at each maturity level.
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Social Media Maturity Model
1. Social Media Overview Where is your organization? October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 1
2. Social Media is not Technology Effective utilization of social media requires overcoming agency cultural and strategic planning barriers. Software doesn’t do that. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 2
3. Social Media Requires Organizational Planning Maturity of your social media depends on maturity of your agency in strategic planning. If your agency, as a whole doesn’t plan, your social media use will be limited. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 3
4. Social Media can Affect Organizational Culture Accept: Provide information and defend organization’s reputation. Integrate: Use social media to get work done. Transform: Social media plays a role in organization’s future direction. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 4