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Content marketing tips that won't break the bank (or your spirit)

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Kirsty Hulse
Kirsty Hulse

How to create excellent content without a huge price tag.

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Content marketing tips that won’t break the bank (or your spirit) @kirsty_hulse @manym1nd5 #searchleeds
Let me tell you a secret...
56% said links
Coverage Reach Engagement Traffic Conversion
Long term: Diversity our objectives Pimp our data Become PR and brand experts Become qualified business consultants Nail creative execution
Short/mid term solution: Make it easier to execute Make it easier to buy
Short term: Ideas, not assets, are everything Volume is imperative Create assets cheaply
Step 1: Ideas, not assets, are everything
I got bored screenshotting logos.
These are all brand stories
“Don’t create content directly about a brand, it’s seen as commercial and you won’t get links.”
2018+ Don’t be afraid to know a brand and lead with it
Know a brand: 1. What are the 3 core objectives? 2. What is the value proposition? 3. What is the USP? 4. What is the consistent message?
I made a template! Email me.
What if my brand is just a bit shit?
Step 2: Volume is imperative
Who’s ever had a massive campaign flop?
“Value” questions will continue to get harder.
4 monthly smaller campaigns Quarterly sexy sexy content campaign Lots of room for error and change
Step 3: Create content cheaply
@kirsty_hulse Are you a business?
@kirsty_hulse Congratulations! You win FREE LINKS!
Submit founder and entrepreneur interviews
Product launches Investment wins New hires New clients Regionally based
@kirsty_hulse You do not need to spend a lot to create engaging content
20% increase in traffic 4 leads Cost $249 Required no developer time 1 day to distribute
Quizzes
$25
Free
Free
@kirsty_hulse Get other companies to create content for you
We got some architects to draw up some designs for a structurally sound, historically accurate pillow fort
In case you’re interested...
Total campaign time and cost = 2 days Lovely links
Link to client Link to architects we partnered with
http://timeline.knightlab.com
In summary...
Thank you!

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