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CROSS CULTURE
COMMUNICATION
“The reasonable person adapts himself to the world, while the
unreasonable one persists in try...
CULTURE
 Culture is the "lens" through which you view the
world.
 It is central to what you see , how you make sense of
...
19-08-
2015
CROSS CULTURE COMMUNICATION 3
 The study of cross-cultural communication was
originally found within business...
IMPORTANCE OF CROSS
CULTURE
 Cross border movement of people, goods and data brings
more and more cultures into contact w...
CULTURAL
CLASSIFICATION - HALL
LOW CONTEXT IN BUSINESS
 Business before friendship
 Credibility through expertise & perf...
FUNDAMENTAL
DIFFERENCE
Communication
Styles
Attitudes
toward conflicts
Decision making
style
Approaches to
knowing
19-08-2...
BELIEFS VALUES
EXPECTATION ATTITUDE
19-08-2015 7CROSS CULTURE COMMUNICATION
FEW EXAMPLES
 Eye Contact
In some cultures, looking people in the eye is
assumed to indicate honesty and straightforwardn...
19-08-
2015 9
 Gesture
i. EGYPT – be patient
ii. ITALY – What exactly do exactly
mean ?
iii. GREECE – That’s just perfect
OBSTACLES IN CULTURAL
COMMUNICATION
 Values and attitudes: The manager may have different
values than his or her employee...
 Ignorance: Managers should never assume that all
employees are similar. Communication should never be
offensive to emplo...
SAFETY MEASRURES IN
CROSS CULTURE
COMMUNICATION
1. Avoid Negative Questions
2. Take Turns
3. Be Supportive
4. Check Meanin...
ENHANCEMENT OF
CROSS CULTURAL
COMMUNICATION
“Understand the differences; act on the
commonalities.”
-Andrew Masondo
SKILLS
 Respecting Differences and Working Together
 Building Trust Across Cultural Boundaries
 Understanding Body Lang...
THANK YOU
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Cross culture communication (1)

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culture of different countries

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Cross culture communication (1)

  1. 1. CROSS CULTURE COMMUNICATION “The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself”
  2. 2. CULTURE  Culture is the "lens" through which you view the world.  It is central to what you see , how you make sense of what you see and how you express yourself. CROSS CULTURE  It is a study that looks at how people from different cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. 19-08-2015 2CROSS CULTURE COMMUNICATION
  3. 3. 19-08- 2015 CROSS CULTURE COMMUNICATION 3  The study of cross-cultural communication was originally found within businesses and government, both seeking to expand globally.  Businesses began to offer language training to their employees and programs were developed to train employees to understand how to act when abroad.  International literacy and cross-cultural understanding have become critical to a country’s cultural, technological, economic, and political health.
  4. 4. IMPORTANCE OF CROSS CULTURE  Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.  Major reasons being : ◦ Job Opportunities ◦ Improves the contribution of employees in a diverse workforce ◦ Sharing of views and ideas ◦ Talent improvisation ◦ An understanding of diverse market 19-08-2015 4
  5. 5. CULTURAL CLASSIFICATION - HALL LOW CONTEXT IN BUSINESS  Business before friendship  Credibility through expertise & performance  Agreements by legal contract  Negotiations efficient HIGH CONTEXT IN BUSINESS  No business without friendship  Credibility through relationships  Agreements founded on trust  Negotiations slow & ritualistic 19-08-2015CROSS CULTURE COMMUNICATION 5
  6. 6. FUNDAMENTAL DIFFERENCE Communication Styles Attitudes toward conflicts Decision making style Approaches to knowing 19-08-2015 6CROSS CULTURE COMMUNICATION
  7. 7. BELIEFS VALUES EXPECTATION ATTITUDE 19-08-2015 7CROSS CULTURE COMMUNICATION
  8. 8. FEW EXAMPLES  Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.  In USA, the cheapest, most effective way to connect with people is to look them into the eye.  In South Asian and many other cultures direct eye contact is generally regarded as aggressive and rude. 19-08-2015 8CROSS CULTURE COMMUNICATION
  9. 9. 19-08- 2015 9  Gesture i. EGYPT – be patient ii. ITALY – What exactly do exactly mean ? iii. GREECE – That’s just perfect
  10. 10. OBSTACLES IN CULTURAL COMMUNICATION  Values and attitudes: The manager may have different values than his or her employees or the employees may even have different values and attitudes. At the end of the day it is the task that has to be completed and having different values and attitudes can be overcome if all employees all share a common vision and goals.  Apprehension: The manager may not have enough knowledge about how to deal with diverse employees in a specific situation. This may result in misunderstandings and even conflict in the business. The manager needs to acquire “cultural skills”. 19-08-2015 10CROSS CULTURE COMMUNICATION
  11. 11.  Ignorance: Managers should never assume that all employees are similar. Communication should never be offensive to employees of a different cultures because of ignorance. That is why it is so important that managers should know how employees differ in terms of their own cultures.  Racism: The danger of racism or prejudice towards employees because of their race is that it can be conscious or unconscious, intentional or even unintentional. It is important that a manager should never show any intolerance against employees with different cultural backgrounds. 11
  12. 12. SAFETY MEASRURES IN CROSS CULTURE COMMUNICATION 1. Avoid Negative Questions 2. Take Turns 3. Be Supportive 4. Check Meanings 5. Avoid Slangs 6. Maintain Etiquette 19-08-2015 12CROSS CULTURE COMMUNICATION
  13. 13. ENHANCEMENT OF CROSS CULTURAL COMMUNICATION “Understand the differences; act on the commonalities.” -Andrew Masondo
  14. 14. SKILLS  Respecting Differences and Working Together  Building Trust Across Cultural Boundaries  Understanding Body Language  Connecting with people 19-08-2015 14CROSS CULTURE COMMUNICATION
  15. 15. THANK YOU

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