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CHAPTER 1
Introduction

Introduction to topic
Search engine optimization (SEO) is the process of improving the visibility of a
website or a web page in a search engine's "natural," or un-paid search results. In
general, the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more visitors it will receive
from the search engine's users. SEO may target different kinds of search, including
image search, local search, video search, academic search, news search and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what
people search for, the actual search terms or keywords typed into search engines
and which search engines are preferred by their targeted audience. Optimizing a
website may involve editing its content and HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to the indexing
activities of search engines. Promoting a site to increase the number of back links,
or inbound links, is another SEO tactic.
Search engine optimization aims to ensure that online content is found by users of
web search engines, in particular by appearance of the 'optimised' site/page at the
top of list of search results. It reflects recognition that many users rely on search
engines rather than domain names, links or other pointers ( eg an URL featured on
a business card or the side of a bus) for identification of content. It also reflects
awareness that some users rely on search engines as their primary measure of the
quality of online content, for example assuming that the first item on a list of
search results will be the most authoritative, accurate or merely up-to-date.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an
industry of consultants who carry out optimization projects on behalf of clients,
and by employees who perform SEO services in-house. Search engine optimizers
may offer SEO as a stand-alone service or as a part of a broader marketing
campaign. Because effective SEO may require changes to the HTML source code
of a site and site content, SEO tactics may be incorporated into website
development and design. The term "search engine friendly" may be used to
describe website designs, menus, content management systems, images, videos,
shopping carts, and other elements that have been optimized for the purpose of
search engine exposure.
We are concentrating as to how SEO is being helping in the increase on the
Volume of Business, where we are looking at only in the increase at volume in
sales of the company after started using SEO facilities. The study has been
restricted to Brick and Click companies and only Virtual Companies.
Brick and Click Companies:Bricks and click is a business model by which a
company integrates both offline (bricks) and online (clicks) presences, some.
Additionally, many will also offer telephone ordering as well, or at least provide
telephone sales support. A popular example of the bricks and clicks model is when
a chain of stores allows the customer to order products either online or physically
in one of their stores, also allowing them to either pick-up their order directly at a
local branch of the store or get it delivered to their home. The bricks and clicks
model has typically been used by traditional retailers who have extensive logistics
and supply chains, but are well known and often respected for their traditional
physical presence. Part of the reason for its success is that it is far easier for a
traditional retailer to establish an online presence, than it is for a start-up company
to employ a successful purely online one, or for an online only retailer to establish
a traditional presence, including a strong and well recognised brand, without
having a large marketing budget.
Virtual Companies: An organization that uses computer and telecommunications
technologies to extend its capabilities by working routinely with employees or
contractors located throughout the country or the world. Using e-mail, faxes,
instant messaging, data and videoconferencing, it implies a high degree of

telecommuting as well as using remote facilities. This is purely based on online
sales and not any physical building or face to face transactions.
The study is about how Search Engine Optimization is been helping the firms in
expanding their business through internet marketing. The internet has emerged as a
cost effective communication channel between organizations and customers. This
surge in online sales can be attributed to the internet’s unique characteristics as a
marketing channel. Internet marketing here refers to advertising and marketing
efforts that use the web and e mail to drive direct sales via e-commerce as well as
sales leads from web sites or emails. Internet marketing and online advertising
efforts are typically used in conjunction with traditional types of advertising like
radio, television, newspaper and magazines. SEO falls under the head of web
marketing that includes e-commerce websites, affiliate marketing websites,
promotional or informative websites, online advertising on search engines, and
organic search engine results via, search engine optimization.
The internet offers various interactive solutions that a marketer can use to reach a
large number of customers or potential customers at a very low cost thus leading to
a more focused marketing campaign. Furthermore, the internet offers many
advantages to online firms such as the shortening of the supply chain, eliminating
or reducing inventories, improving organizational visibility to a wider customer
base, increasing revenues through cross-selling opportunities, improving
interactivity, and gathering massive amounts of information on customers via
surveys and spending habits. (Berthonetal,Blattberg and Deighton). Due to all
these advantages, the internet has emerged as a lucrative marketing channel.
SEO Optimizing
The effectiveness of SEO may be measured by the position of a website on a
Search Engine Results Page (SERP) when searching for certain keyword. Search
engine optimisation is predicated on recognition that search engines use algorithms
for sorting web sites, pages and other content for presentation in a list of search
results in what is sometimes referred to as a search engine results page (SERP).
Those algorithms are proprietary and often highly sophisticated. They are not
static: they change over time, reflecting factors such as changing user needs,
efforts to foil abuse by site operators and work to produce better results.

Algorithms and thus SERP results vary from engine to engine. Variation is also
attributable to different coverage of the net: some engines have simply encountered
more sites/pages than others, some visit different parts of the net more frequently
than other engines, some process submissions about new sites more quickly than
their competitors.
Objectives of the study
The main aim of the present study is to accomplish the following objectives:
1. To know how only Virtual type of companies are been benefited after
implementing SEO in terms of volume of business.
2. To know if SEO helps in capturing more customers.
3. SEO is a effective advertisement method.
4. To know how SEO is been helping increase brand or productawareness.
5. To know that SEO is acting effective in communicating to the customers
online.
Scope ofstudy:
 Finding the awareness of the customers to the websites that is been using
SEO.
 Finding which is the most used campaign by the companies i.e. Marketing,
E-Commerce, Corporatebranding exercise for SEO.
 Finding the geographic coverage target in respect with the type of company.
(Public/Private)
 Finding how effective is SEO in the form of advertising than any other
methods.
 Finding if SEO is helping in increasing the sales visibility of the company.
(Sales visibility here is the growth and future sales of the company)
 This study was conducted during a period of 6 months, which is the time
scope.

 Mostly parts of North and East Bangalore. The survey was also conducted
online too.
CHAPTER – 2
INDUSTRY AND COMPANY

PROFILE
INTRODUCTION
In a society, the student generation must be positively influenced by the
imparters of education who have a higher moral, ethical and social responsibility.
They have to realize the importance of technology and have to be well aware how
to teach the future leaders, they need to be technology better equipped. Annually,
the demand for education is growing globally and India is no exception to it. In
fact, in India, the number of applicants is three to five times as against the number
of seats in any institution of education Therefore, need arises for such a system,
which will help to reach to the maximum number of learners and ‘e-learning’ is the
solution for it. E-Learning is the experience that is delivered or enabled by
electronic technology. The delivery of learning or content can be over the intranet,
extranet or over the Internet, via CDROM, interactive TV, or satellite broadcast .
With the passage of time, student’s number is exploding on campuses.
The universities have been averse to change their programs, both in content
and delivery. A challenge is faced from alternative providers of education and
training, with more focus on employability; the university professors represent a
breed of career academics that remain isolated from the changes in the real world
around them.
Growing Global E-Learning Market

There seems to be universal agreement that the worldwide E-Learning market will
show fast and significant growth over the next three years. The worldwide market
for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound
annual growth rate is estimated at around 7.6% so revenues should reach
some $51.5 billion by 2016. A definition of Self-Paced Learning is Education in
which learners study at their own pace, without a fixed starting date or regularly
scheduled assignment completion dates in common with other students enrolled in
the same program. However, there may be a fixed overall completion timeframe
While the aggregate growth rate is 7.6%, several world regions appear to have
significantly higher growth rates. According to recent regional studies, the highest
growth rate is in Asia at 17.3%, followed by Eastern Europe, Africa, and
Latin America at 16.9%, 15.2%, and 14.6%, respectively.
The E-Learning market is clearly expanding year-on-year, even though it’s
difficult to compare market data coming from different sources. Forexample, if
you include the Gaming and Gamification tools within the E-Learning market,
then the growth numbers are even more impressive. Using a “classic”
understanding of E-Learning reveals at least three dominant sub-sectors:Content,
Authoring tools, and Learning Platforms.
The recent innovations within the technology infrastructure divide the Learning
Platform into two business (and technological) models: Hosted and Installed
platforms. According to a recent analysis from Ambient Insight, these
sub-sectors are expected to grow at different rates
Geographical Insights
Each of the world’s regions has its idiosyncrasies In terms of the factors that drive
this market. In Asia, for example, Government-funded projects related to literacy
development in rural areas are a major driver to the introduction of
E-Learning. In the Middle East, governmental interventions play a critical
role in the dissemination of E-Learning material as educational methods. This is
directed not only at students (ranging from those in elementary schools to those on
postgraduate programs), but also at employees in the public sector. In some
African countries, private universities are making the difference when it comes to
investments. These Institutions are willing to provide a broad offering to their

students in order to help them boosttheir careers. In African countries, in general,
the introduction of mobile technologies and the use of social networks are major
drivers to change. Nonetheless, the most important Change Agent remains the
various countries’ Governments using direct interventions. Facebookand Twitter
are used predominantly to supportdistance learning while VOIP solutions, such as
Skype and Google Talk, are becoming popular as well.
The U.S. and Western Europe markets are the most mature, with the biggest
instances of E-Learning adoption ranging from K-12 solutions to business-related
training. Asia has the world’s highest regional growth rate for E-Learning, of
17.3%. Revenues from the sale of E-Learning reached $5.2 billion in 2011 and are
expected to more than double to $11.5 billion by 2016. The vast majority of these
revenues will be generated from the sales of packaged content. Throughout the
whole of Asia, Government-funded projects related to literacy development in
rural areas are a major driver to the introduction of E-Learning. Focusing
specifically on the Indian Market, the E-Learning industry in India was valued at
INR 18.41 trillion in 2010/2011. Increasing Internet penetration, low-cost existing
coverage and rising demand are expected to help this market develop strongly in
the near future. The Ken Research Group report, ‘India’s E-Learning Market
Outlook to FY2018 – Increasing Technology Adoption to Drive Future Growth’,
estimates that the market should grow at a Compound Annual Growth Rate
(CAGR) of 17.4% over the period FY2013 to FY2018.
The key drivers for this market are:
Increasing Government initiatives to promote E-Learning
The growing adoption of technology
The shortage of quality education, and
Convenience and affordability factors
With E-Learning being increasingly used to facilitate talent management in
corporations, the demand for custom E-Learning content and technology is likely
to increase. This should increase the overall growth rate for India’s E-Learning
market in the future. In addition to technology adoption, the Indian E-Learning
content market is expected to grow at a CAGR of 18.4% from FY 2014 to FY
2018. The strong Government initiatives pushing student enrolments in higher
education and distance learning will keep propelling market expansion at
an ever-increasing rate. The rapid adoption of mobile technology is going to play a

major role in the way the entire digital experience is valued and consumed. The
mobile ecosystem-- devices, carriers, app markets and so on --has become the
fastest-growing industry ever recorded. The increasing sales numbers suggest that
the growth of smartphones in India allows people greater access to the Internet via
mobile devices rather than computers. Unlike a desktop PC or even a laptop, this is
an education portal that people can take with them wherever they go. Hence,
learning on the go will be the next thing to watch out for and platforms like
Docebo, which fully supports mobile access, will continue to perform well as
market leaders.
SCOPE OF e-LEARNING IN INDIA
Elearning can be examined at two levels. The first one is education and another
one is training. For education can be used at both elementary and higher levels. In
training it can be used by companies to train and upgrade their employees. e-
learning permits the delivery of knowledge and information to learners at an
accelerated pace, opening up new vistas of knowledge transfer. Early adopters are
companies that have tried to supplement face-to-face meetings, demonstrations,
training classes and lectures with this technology. ―The adoption of e-learning in
all spheres—corporates,schools, universities, etc—is low at present. The Indian
market is not substantial when compared to the international market. e-learning in
India has been most successfulin the corporatesegment where it is seen as a
means of achieving business goals and motivating employees .A lot of work has to
be done to make e-learning successfulfor education, both formal and informal and
to cultivate faith of people in online degrees in India apart from the ones given by
renowned institutions like IITs. If e-learning reaches the remote and rural parts of
India, it would be much faster to educate people. One major problem faced by
India is that almost all highly skilled professionals are based in bigger cities that
deprive the rural population from getting educated through them. E-learning
simplifies this process bytaking the knowledge to masses provided that there‘s
internet connectivity available at some nearby area. Even in the area of higher
education, the supply and demand are not balanced. Looking at the population, the
available universities are not enough to accommodateall the people seeking

education. At this point distance education comes in and has already been quite
popular. E-learning can play a major role even here
CHALLENGES FACED BY e -LEARNING IN INDIA
Majority of population staying in rural areas and making them aware about the
conceptof elearning is a major challenge. Lack of infrastructure in terms of
connectivity, availability of Internet, etc. is another issue. The government is
taking various measures to improve the communication systems and new
technologies like 3G in the telecom spacehave already started to be implemented
to make things better.
Social Implications of E-Learning are another segment of study that is very
important to be understood for the success ofe-learning in India. The social
implications of e-learning may be categorized into the following types of issues:
cultural, gender, lifestyle, geographical, religious/spiritual, literacy, disabilities,
and digital divide. Within the cultural issues category are content, multimedia,
writing styles, writing structures, Web design, and participant roles. Some content,
although crucial to the course, may be either unacceptable or unfavorable with
certain members of the class. If faculties are aware of a sensitive component of the
discussionor material covered, how can that faculty member lead the class to
include or exclude the materials? Even writing styles can impact the process of
holding an online course. The students and instructor need to know the ―rules of
the road of written assignments. And, what participant roles are expected and/or
tolerated; and, if the expectations are not met, who is responsible for keeping
discussions and homework on track? Gender issues continue to be a part of class,
even though people are separated by miles and even continents. Possibly it is the
instructor‘s responsibility to monitor facilitation and rotate leadership roles in
groups to assure gender neutralization. Any behavior issues must be addressed and
corrected immediately. Lifestyle differences take on any number of forms, and the
instructor will need to be on guard to assure equal treatment of class members,
regardless of their respective lifestyles and preferences. In some situations the
students themselves will take on this monitoring role, while in other situations the

instructor must step in. The ―different strokes for different folks‖ adage must be
maintained—preferably with a minimum of disruption to the entire class.
Geographical issues and differences make be very apparent, especially when we
are looking at a global perspective. For example, if a chat room activity is to take
place, all impacted time zones need to be accommodated. Within this category
would also fall the insensitive locale jokes. And even the technology issue of
Internet access needs to be considered. In some communities, dial-up access is the
only possible means of interconnect; there are no alternatives. Religious and
spiritual considerations must be addressed and honored. Perhaps it would be
unwise for an instructor to require work be done on certain days, given that these
days may be religious days for some religions; suggest, perhaps, a block of time
when activities might be assigned. A sensitivity to religions is critical. Literacy
should be a ―given‖ for an online course, but it cannot be overlooked. Regardless
of the level of the course, there will very possibly be people who lack certain skills
(or at least could use improvement): reading, writing, information, and keying
(typing) are skills which are necessary but may need improving. Disabilities must
not be overlooked. The Digital Divide is the last category within these social
implications to be discussed in this presentation and paper. Regardless of how the
term ―digital divide‖ is defined, it means there is a gap, whether this difference is
between general and minority groups, men and women, persons with disabilities
and the remainder of the population, young and older members of the class. It
comes down to differences—those without something (whatever this something
happens to be) and those without it. Accessibility to technology and the training to
use this technology will help reduce the digital divide, the gap between the haves
and the have-nots.
FUTURE OF e -LEARNING IN INDIA
India has a major role to play in the international e-learning services industry. It is
already one of the leading IT service provider countries, and it is now aiming to
achieve the same position in the IT enabled services. The presence of world-class
educational infrastructure and training professionals enables it to be one of the
leading e-learning services providers in the world. On the domestic front, the
government and private sectors have taken many e-learning initiatives. Though
these initiatives have been met with a lot of enthusiasm and user acceptance, their

commercial viability is still under consideration. The government has been taking
some proactive measures in a regulatory and financial capacity to boostthe e-
learning environment in India. Funds have been
invested in setting up Internet kiosks in rural areas for the purposeof
communication, which can be used for e – learning initiative as well and can help
in providing informal and vocational training as well as formal education. The
main strengths of the Indian e-learning services industry are:
English speaking, highly qualified and techno savvy manpower
Safe Electronic Environment – Official recognition for Digital Signatures and E-
transactions
Lower costs of human capital when compared to developed countries
Strong and buoyant domestic education industry that facilitates up-gradation of
skills and introduction of new products
Advantages of e-Learning
There are a number of advantages of e-learning. First, we are using state of-the-art
technology and instructional strategies. Cultures can be shared through e-learning.
Disabilities can be accommodated, with or without the knowledge of other
participants. Gender may not be an issue, becausein many situations, gender is
unknown—or it can be. Because of global access, the classroommay be the world.
Nothing can replace traditional classroom teaching, but e-learning complements
the process and can help reach out to the masses. The biggest advantage of e-
learning lies in its ability to cover distances. For an organization that is spread
across multiple locations, traditional training becomes a constraint. All trainees
need to come to a classroom to get trained. Additionally, the trainee‘s learning
pace is not addressed as all trainees are treated as having equal abilities and there is
little flexibility in terms of timing and completion of the course. The major
advantage is the consistency that e-learning provides. e-learning is self-paced, and
learning is done at the learner‘s pace. The content can be repeated until it is
understood by the trainee. It can be made compelling and interesting with
multimedia, and the trainee can be given multiple learning paths depending on his
or her needs.
Disadvantages of E-Learning

Just as a glass may be half full, it may also be half empty. Which means, there are
also disadvantages to e-learning. Class members with disabilities may be
functioning at a disadvantage for a number of reasons. Some participants may be
technologically challenged and are hesitant to participate in full. Online
discussions may inhibit class members, or they may encourage banter. One of the
common disadvantages to e-learning is that some students, especially those for
whom English is not their native language, have difficultycommunicating and
being understood. Another group of students may
experience computer or technology anxiety, which may in turn impact their
learning and their final grades.
Challenges to E-Learning
a) Cost
While delivery costs ofe-learning are significantly reduced compared to costs
associated with classroom learning delivery, especially when large numbers of
learners are involved (RUMBLE, 2001). The initial development and purchase of
elearning products represents a major barrier to the adoption of e-learning training
within organizations. This claim is substantiated by evidence from a survey
conducted for the Office of Learning Technologies (OLT) in Canada, which found
that costwas the single most important factor preventing employers from investing
in elearning In any case, organization must weigh the initial costs ofdeveloping e-
learning against savings accrued from economics of scale at delivery time.
b) Lack of time
The lack of time as an obstructing factor comes second, after the costbarrier.
Long development cycles prohibit many institutions from engaging in production
of custom e-learning training. Lengthy time-to-promote is especially true for small
institutions who have limited capacities to producecomplex, media-rich, highly
interactive and customized solutions. As a result, an increasing number of
institutions are starting to outsourcetheir e-learning activities to an application
service provider . The trend toward the ASP model is still very slow mainly
because institutions have proprietary content, highly confidential in nature, which
they want to protect.

c) Content Incompatibility and Penury
Locating appropriate off-the-shelf e-learning material or converting custom
elearning (i.e., classroom-based)material for use on an e-learning platform proves
a major challenge for institutions. The difficulty resides primarily in the lack of
interoperability between content materials purchased outside the company on the
one hand, and both proprietary content and in-house applications. Additionally,
content interoperability is also an issue when converting custom, in-house training
products into online products due to technical incompatibilities. In consequence,
theshortage of high-quality content, especially for the softskills area, is hindering
the adoption of e-learning by institutions that still rely on e-learning as a short-term
solution.
d) Human Resistance
The enthusiasm for e-learning technologies is limited for those who do not
have the skills to use the technology, think it is more cumbersome than traditional
tools or simply prefer the human interaction provided in instructor-led training.
Considerable evidence of the prevalence of e-learning in the workplace was
gathered in surveys by Industrial Design Centre (IDC) who found that 70% of
respondents preferred instructor-led seminars and training.
Consistent with these results, 88% of learners and 91% of managers
expressed the desire to have a trainer assigned to an e-learning experience .These
statistics seem to indicate that e-learning solutions are blending with
traditional delivery methods rather than supplanting them, a trend reflected in the
growth of “surrounds”or online meeting places offering supplemental materials
and communication space for learners as a way of extending the instructor-led
classroom. Blended learning, a mix of e-learning may serve as a transition step to
allay fears and build learner acceptance of e-learning.
e) TechnologicalBarriers
Severe limitations of technology infrastructure also serve to hamper
enthusiasm and the widespread use of e-learning technologies. These restrictions
range from inadequate network speed and bandwidth capacity to incompatibility
across different platforms and between different content materials. The bandwidth
refers to the capacity of a communication channel to carry information (e.g., text,
graphics, audio and videos). The insufficient bandwidth was rated as the most

significant barrier in a survey where 65% of those surveyed indicated that
increased transfer speed would result in increased usage for them. On a positive
note, software, hardware incompatibility and low bandwidth are poised to improve
rapidly as standards for interoperability are being developed.
SWOT analysis of e learning
e-Learning SWOTAnalysis
Strengths Ability to offer education to large numbers of students from distant
locations.
Lower costs (travel, instructor fees).
Shorter courses mean less time commitment necessary from corporate
students.
Lower cost means education is more accessible to people with limited
financial resources.
Use best instructors making best courses available to all.
Weaknesses Large commitment to technology needed from universities, corporations
offering e-learning courses.
Lack of face-to-face contact with students.
Current technology does not support low-cost, high-bandwidth, synchronous
student-teacher interaction.
Opportunities Ability to reach the world instantaneously with the latest news and
technologies.
Ability to train sales force and employees about product
advancements.
Access to courses from a variety of universities.
Decrease long-term education expenses by shifting learning programs
to the Web.
Threats Lack of student interest.
Equipment and technology requirements restrict adoption of e-
learning.
Lack of human interaction deters the learning process.
Most corporate instructor-led courses last 4-5 days, comprehensive
coverage of some topics could be lost in a shorter e-course.

TRENDS IN E-LEARNING TECHNOLOGIES
Mobile technologies
In the future learning solutions and services will be integrated into mobile
technologies as mobile phones, PDAs, digital pen and paper, and in the long term,
mobile devices that are not yet on the market. In the long term, learning solutions
and services are also likely to be integrated into electronic appliances, machines
and information interfaces.
For mobile learning there are two distinct potential markets which are evolving:
a. The first one is the market of learning services for people that are without
infrastructure (accessibility to internet and e-learning may not be as wide spread in
rural or remote areas) and learners in developing economies
b. The second one is the market of learning services for people who’s jobs require
them to continuously move, people learning and receiving information while
visiting various sites and locations, certain types students needing individualized
learning education, on the move and while on external projects.
In the United States the PDAs have already been used in schools and for workers
on the move and this thing had significant results in terms of improved learning
effectiveness. In Europe, mobile learning is beginning to develop, and
telecommunications companies such as Nokia and Vodafone have already
integrated these technologies into their training and development systems.
However, the real growth across this sector remains to be seen. Any growth in this
market is likely to happen in the medium to long term.

Simulations in e-learning process
For a number of years, simulations have played an important role in the training
activities of certain sectors, like the defense, aviation and aeronautical industries in
several countries. They were not adopted until now on a large scale as learning
tools due to some factors like the costof development and the lack of tools for
developing high-quality simulations. These days we are in a different situation and
simulations are being adopted in other industries and for a broad range of skills and
competence development. Technology and costbarriers arecontinuing to shrink,
opening up the potential for wider adoption of simulation technology.
Today, computer technologies, such as Macromedia Flash, have become
ubiquitous and e-learning vendors with simulation-development expertise are
trying to offer more industry- and topic-specific simulation templates.
There are still barriers to be overcome, particularly in terms of design innovation,
but computed mediated simulations are expected to gain a larger share of education
and training activities. Simulations may offer advantages over handbooks and they
can complement lectures, demonstrations and real world practice opportunities.
The market for these kind of learning services will probably continue to grow as
simulation technologies becomemore sophisticated and more costeffective to
build.
1.3 Adaptive learning environments (ALEs)
In the recent years there is an increasingly heightened awareness of the potential
benefits of adaptivity in e-Learning. This is happening because the ideal of
individualized learning (i.e., learning suited to the specific requirements and
preferences of the individual) cannot be achieved, especially at a “massive” scale,
using traditional approaches. Factors that further contribute in this direction
include: the diversity in the “target” population participating in learning activities
(intensified by the gradual attainment of life-long learning practices); the diversity
in the access media and modalities that one can effectively utilize today in order to
access, manipulate, or collaborate on, educational content or learning activities,
alongside with a diversity in the context of use of such technologies.
A learning environment is considered adaptive if it is capable of: monitoring the
activities of its users; interpreting these on the basis of domain-specific models;
inferring user requirements and preferences out of the interpreted activities,

appropriately representing these in associated models; and, finally, acting upon the
available knowledge on its users and the subject matter at hand, to dynamically
facilitate the learning process.
Adaptive behavior on the part of a learning environment can have several
manifestations:
• Adaptive Interaction which refers to adaptations that take place at the system’s
interface and are intended to facilitate or supportthe user’s interaction with the
system,
without, however, modifying in any way the learning “content” itself. Examples of
adaptations at this level include: the employment of alternative graphical or color
schemes, font sizes, etc., to accommodateuser preferences, requirements or (dis-)
abilities at the lexical (or physical) level of interaction; the reorganization or
restructuring of interactive tasks at the syntactic level of interaction; or the
adoption of alternative interaction meta phors at the semantic level of interaction.
• Adaptive Course Delivery which constitutes the most common and widely used
collection of adaptation techniques applied in learning environments today. In
particular, the term is used to refer to adaptations that are intended to tailor a
course(or, in some cases, a series of courses)to the individual learner. The
intention is to optimize the “fit” between coursecontents and user characteristics /
requirements, so that the “optimal” learning result is obtained, while, in concert,
the time and interactions expended on a course are brought to a “minimum”.
• Content Discovery and Assembly refers to the application of adaptive techniques
in the discovery and assembly of learning material / “content” from potentially
distributed sources/repositories. The adaptive componentof this process lies with
the utilization of adaptation- oriented models and knowledge about users typically
derived from monitoring, both of which are not available to non-adaptive systems
that engage in the same process.
• Adaptive Collaboration Supportis intended to capture adaptive supportin
learning processesthat involve communication between multiple persons (and,
therefore, social interaction), and, potentially, collaboration towards common
objectives. This is an important dimension to be considered as we are moving
away from “isolationist” approachesto learning, which are at odds with what
modern learning theory increasingly emphasizes: the importance of collaboration,
cooperative learning, communities of learners, social nego tiation, and
apprenticeship in learning.

One of the problems regarding the adaptive learning environments now is that
existing standards do have some provisions for adaptation, but require substantial
extensions to accommodatecommon practice in ALEs. The motivation for seeking
standardization in adaptive e-Learning is directly linked to costfactors related to
the development of ALEs and adaptive courses.
1.4 Open source e-learning tools
Todayit is estimated that there are already more than 250 providers of commercial
Learning Management Systems. In addition, there were recently identified more
than 40 open source LMS offerings (some of the most well known are Moodle,
ILIAS, eduplone, Claroline and SAKAI).
Most of these products have extensive developer communities and present strong
arguments for considering open sourceapplications like an alternative to
commercial products. Someof the criteria that are in favor of making a decision
regarding an Open Sourcesoftware applications are related to costsavings,
stability, performance and access to code. On the other hand, for ensuring that
users in the near future as well as the longer term have access to the best available
applications, these Open Sourcesoftware applications should be built on open
standards.
It remains to be seen if open source e-learning technologies will capture the current
or future market share from commercial providers, but the important thing in the
process ofmaking a decision regarding the adoption of a certain e-learning
software for education is to consider all software options and make a choice based
on their merits.
1.5 Standards development
Standard development is meant to knit together disparate groups and interests in
the distributed learning community. It is intended to coordinate emerging
technologies and capabilities with commercial/public implementations.
Until some time ago, a number of organizations have been working on different
but closely related aspects ofe-learning technology. These organizations have
made great strides in their separate domains, but they have not been well connected
to one another. Some of their specifications are general, anticipating a wide variety

of implementations by various user communities (e.g., those using the Web, CD-
ROMs, interactive multimedia instruction or other means to deliver instruction)
and others are rooted in earlier practices and require adaptation to newly emerging
approaches.
The idea is now to build a common “reference model” for the foundation of a good
Web-based learning. It is generally accepted that all systems, whether commercial
or open source, should be built on open standards if the market is to develop. These
standards should articulate guidelines that can be understood and implemented by
developers of learning content. In the second place, they must be adopted,
understood and used by as wide a variety of stakeholders as possible, especially
learning content and tool developers and their customers. Thirdly, they must permit
mapping of any stakeholder’s specific model for instructional systems design and
development into itself. Stakeholders must be able to see how their own model of
instructional design is reflected by the reference model they hold in common.
In order to stimulate industry agreement some high-level requirements are
established for the development of the e-learning environments.
The requirements are:
• Accessibility: the ability to locate and access instructional components from one
remote location and deliver them to many other locations.
• Adaptability: the ability to tailor instruction to individual and organizational
needs.
• Affordability: the ability to increase efficiency and productivity by reducing the
time and costs involved in delivering instruction.
• Durability: the ability to withstand technology evolution and changes without
costly redesign, reconfiguration or recoding.
• Interoperability: the ability to take instructional components developed in one
location with one set of tools or platform and use them in another location with a
different set of tools or platform.
• Reusability: the flexibility to incorporate instructional components in multiple
applications and contexts.
Probably standards and specifications (such as IEEE LOM, SCORMand more
recently IMS specifications such as IMS LD, IMS LIP and IMS QTI) will
successfully evolve and become flexible enough to allow for the integration of real
time learning processes, simulations, games, customized adaptive learning, digital
rights management by 2010

Future development in the sectorofe-learning suppliers
The evolution of e-learning supplies can be characterized as follows:
a) Many small e-learning operators in all productareas (technology, service and
content) will have disappeared, merged with others (both international and
national) or evolved into a different sub sector. Those that survive will have
identified a valuable niche or built strong ties to a loyal customer base.
b) New operators could emerge either in niche areas (game based learning,
simulations, open source integration) or by complementing their current offerings
with e-learning services. In the future telecommunications operators and
professional associations are expected to enter the market as suppliers of e-learning
services for their customers.
c) The international (predominantly US and Canada-based) e-learning operators
can be expected to continue their strong market presence and in some areas they
will increase their dominance. Firms offering L(C)MS and enterprise suites include
companies like IBM, Oracle, SAP, SumTotal and SABA, all mainly addressing the
needs of large o rganizations. Within education segments, they will include
companies like WebCT, Blackboard and Microsoft. Within live e-learning
platforms, they will include Centra, Interwise and Webex. d) Strong international
entrants can also be expected within emerging segments such as game based
learning. US-based operators like Horn Interactive, Digital Mill, Socratic Arts,
Breakaway Games, ACLS Interactive could be tempted to enter the European
markets.

COMPANY PROFILE
CarveNiche Technologies

CarveNiche Technologies is on the mission to bring world class personalized
learning to every child.
We are working on revolutionizing the world of education by using the latest
innovations in the field of technology like machine learning, artificial intelligence,
big data and analytics to overcome all the difficulties a child faces in the learning
process.
AvneetMakkar
Co-Founder& CEO
A technology enthusiast & software service delivery professional turned
entrepreneur, Avneet is credited with conceptualizing and visualizing an
educational expanse which is slated to revolutionize the way education is dealt
with for vast masses. A keen campaigner for role of right to education in building
nation & societal well-being, she is driven by the ambition to enable children to
learn, improve and innovate than to study and merely survive.
SaraswathyA
Co-Founder
A thoroughbred technologist, Saraswathy played a key role in the initial years to
set up a strong foundation of the company.
Prior to founding CarveNiche, she was a senior member of the Technology
Leadership team at Infosys Technologies Limited. Saraswathy has over 15 years of
IT industry experience and has been instrumental in delivering enterprise and
technology architecture solutions for large transformational programs for Fortune
100 customers. An expert in providing thought leadership to business organizations
in the US and Europe for setting up centers of Excellence in new IT trends like
SOA and Enterprise Integration. Through her passion for technology and in depth
specialization in IBM products, she ensured a competitive technology edge and
helped set a platform which was instrumental in creating growth through multi-
million dollar wins for her unit.

Our Mission
Our Vision is to becomea global leader in education technology, bringing
innovative and affordable solutions that foster next generations into an era of
progress, enlightenment and lifelong learning.
We at CarveNiche Technologies are committed to delivering excellence in
education through innovation and technology
Our Values
Integrity
Passion for Education
Customer Satisfaction
Strive for Perfection
Open culture
Humility
Service to Society
Investors
Mumbai Angels and Private Angel Investors.
Angel Investing
Angel Investors are individuals who invest in start-ups and early stage companies

using a high-risk, high-return matrix. The majority of start-ups fail within the first five
years of their operations. This makes the job of an angel investor even more
invaluable. Apart from investing funds, most angels provide proactive advice, industry
connections, and mentoring to founders. The goal is to create great companies by
providing value creation, while simultaneously helping investors realize a high return
on investment.
Most angel investors are current or retired executives, business owners or high net
worth individuals who have the knowledge, experience, connections and funds that
help start-ups match up to industry standards. More than the funds, it is the guidance
and mentorship of the angels helps a start-up in its early days.
It is the endeavor of the team at Mumbai Angels to ensure that its members make the
most profitable return on their angel investments. A direct result of your proactive
contribution is that a large number of start-ups apply to us. Using a granular approach,
we dissect each venture to identify the best from the rest. The ones with the most
entrepreneurial potential are selected to be presented to our members. Thereafter, each
member invests in his / her individual capacity. However, it is the network’s
experience that ensures high investment efficiency and performance.
Mumbai Angels seeks out “smart money” from its members. Apart from funds, we
look for members who are able to mentor, strategize and offer connections to our start-
ups that will take them to next level. The types of profiles and experiences we look for
in members is listed below:
Existing or ex high-ranking executives
Business Owners
Entrepreneurs who have an understanding of the challenges and difficulties often
experienced by start-ups
Experienced angel investors
Extensive industry expertise
High Net Worth Individuals
Company Overview

Giving the best quality education to every child is the mission of every parent and
every school.
While smaller class sizes, optimum student-teacher ratio are always desired, there
are many practical challenges in achieving it. Class size on an average is still
around 30 students with one teacher. It is practically impossible for the teacher to
find out learning gaps at every chapter level in the class or adjust her teaching to
accommodatelearning need of every child.
Technology here can play a key role in improving the teaching and learning of the
students by being the 'forcemultiplier' for the teacher. Also, parental involvement
is another factor that can increase student achievement. Most parents these days
have extremely busy schedules, work different hours, and can't always help their
child with homework. Here again, technology can be a big help. It can help parents
stay connected with their child education wherever they are and whenever they
want.
Keeping these dire needs of the education world in mind, the team at CarveNiche
Technologies has designed three state-of-the-art educational products aimed at
bringing the best out of every child
Products :
BeGalileo
All too often, what happens in a classroomfalls short of what we know would be
possible if money and resource were not a constraint. In a perfect world, students
would work at their own pace, have their own curriculum finely tuned to their own
needs, have one-on-one attention throughout and would get detailed and
instantaneous feedback on everything they do. The reality though, is that we have
usually over 30 students in our classrooms. Personalising the curriculum to this
degree is just not practical or indeed possible.
Adaptive Learning is a technology designed to tailor learning materials to a

student, to look at how he or she performs on them and to choosethe next activity
that they do based on that performance.
beGalileo is a unique next generation adaptive learning platform for students. It
personalizes the learning experience for every child and thus is a personal teaching
assistant who we so desire for every child.
Adaptive Learning Engine
It assigns learning path to individual students based on their own performance. It
also continuously collects and analyses performance information and utilises its
artificial intelligence to decide how best to dynamically serve each student's
pathway of learning, supporting low-ability students to progress as well as
challenging the gifted and talented.
Dynamic lessons
Many times, students are not able to learn new concepts as they have not clearly
understood the dependent concepts which were taught in earlier classes. This gap
keeps widening year after year and slowly the student completely loses interest in a
subject. beGalileo finds out the learning gaps for every individual student and
lessons are dynamically generated. So, a student of grade 10 will get a lesson of
grade 6 if that is required to clear his concepts.
Rekindle the love for learning
It assigns learning path to individual students based on their own performance. It
also continuously collects and analyses performance information and utilises its
artificial intelligence to decide how best to dynamically serve each student's
pathway of learning - supporting low-ability students to progress as well as
challenging the gifted and talented.
Never ending rewards
Using beGalileo is fun. The student can choosetheir own avatar. They are also
constantly rewarded for mastery of concepts, consistency, timely completion of
assessment and improvement in speed of learning. The rewards are in the form of

badges and surprise gifts.
Real time reports
Teachers and Parents get detailed real time reports on the progress of their wards.
These reports are detailed at a conceptlevel, class level and subject level. So, you
never get out of touch with your child's learning wherever you are.
Available anytime, anywhere
The beGalileo platform can be accessed through any smartphone or tablet by just
downloading an app. So,
the learning never stops no matter where you are.
WisdomLeap
WisdomLeap is a holistic learning solution for schools. It handles all the learning
needs of the schoolon a single platform.
Learning Management System (LMS)
Content creation and management.
Assessment creation and management.
Assignments and activities management.
Collaboration tools (chats, blogs, wikis, forums and more.
Continuous and Comprehensive Evaluation (CCE)Automation System
Capture anecdotal records.
Add Marks for SA and FA.
Online auto graded FA assessments.
Rubrics for FA assessments.
Grade Co-scholastic areas and activities.

Automated CCE report card generation.
Multiple MIS reports.
WybeeTab
WybeTab is a comprehensive tablet based learning platform designed with the goal
to engage, empower and educate young children to achieve schoolsuccess.
Tablets are revolutionizing the way we learn. The future where heavy schoolbags
are completely replaced by tablets is not very far and WybeeTab is the platform
which helps you achieve this for your school.
Complete Mobile Learning environment
Inbuilt content modules for all subjects.
No need of internet connection.
eBooks built in.
Covers classes Kindergarten to X.
Assessment Engine
Assessments across various difficulty levels.
Multiple assessment formats.
Detailed Reports and Student dashboard.
Classroom Management
Teacher can publish instant quizzes.

Teacher can conductpolls.
Teacher controlover student devices in classroom.
E-Portfolio
A student portfolio of all his work maintained online.
Toolto capture student reflections.
Upload wide range of portfolio artefacts.
Share portfolio artefacts with teachers and classmates.
Content Philosophy
WisdomLeap Digital content is based on the theory of constructivism which was
first proposedbyJean Piaget, a renowned Swiss developmental psychologist and
philosopher known for his epistemological studies with children. It has emerged as
one of the greatest influences on the practice of education in the last twenty five
years and is being widely adopted worldwide.
The theory basically says that people constructtheir own understanding through
experiencing things and reflecting on those experiences. When we encounter
something new, we first reconcile it with our previous ideas and experience, maybe
changing what we believe, or maybe discarding the new information as irrelevant.
In other words, we are active creators of our own knowledge. To do this, we must
ask questions, explore, and assess what we know.
In the classroom, this means, encouraging students to discuss, explore, reflect on
their knowledge and continuously question themselves.When students
continuously reflect on their experiences, their ideas gain in complexity and power,
and they develop increasingly strong abilities to integrate new information. In a
constructivist classroom, the teacher becomes an enabler and a facilitator. The
teacher teaches by asking relevant question on the topic being taught, prompting
students to examine their existing knowledge and slowly leading the students from
concrete to the abstractconcepts.

CHAPTER3
Research Methodology

Data CollectionMethods
Research is a systematic and formalized process it follows a certain sequence of
actions. A Systematic research methodology is followed to complete the study the
steps through which the research is undergone are
Date resources: - The data required for the research can be either primary data or
secondary data or both. Primary data is the first hand information that is freshly
gathered by surveying the samples selected. Secondary data is the collected from
company’s internal and external resources like company website, magazines, etc.
Sampling procedure: - It is the technique in which we selected the sample. The
non-probability sampling method the approaches for survey under which I have
selected the samples as per my convenience.
Sampling Frame: - The selection of the method is used for the present study
under which the respondents are contacted personally as well have been sent e-
mails and filled the Questionnaire through them.
Sample size: - Different people were randomly selected from different areas in
Bangalore were selected for survey. The sample size was 100.
Collect the Information: - The required data is collected through the respondent’s
i.e .from those companies which are using SEO.
Analyse the Information: - The data collected from the respondents is analysed.
The analysis is represented in the form of graphs. The data collected is analysed
using the statistical tools.
Present the findings: - It is the last step in the market research, which represents
the termination of it. Here the results of analysed data have been shown.
Data collectionmethods
The data required for the research can be either primary data or secondary data or
both. Primary data is the first hand information that is freshly gathered by
surveying the samples selected. This was done by the way of handing out
Questionnaire personally and through online to the selected sample which

constituted of mothers and fathers. Secondary data is the collected from company’s
internal and external resources like company website, newspaper, etc.

Chapter4
Data analysis
andinterpretation

Statisticaltools for analysis
The data collected from the respondents is analysed. The analysis is represented in
the form of frequency distribution that is tabulated and graphs.
Introduction to Data Analysis and Interpretation
Data Analysis is the process of extracting, compiling and modeling raw data for
the purposes of obtaining constructive information that can be applied to
formulating conclusions, predicting outcomes or supporting decisions.
Frequency distributions are used to organize and present frequency counts in a
summary form so that the information can be interpreted quickly in a visual way
A frequency distribution of data can be shown in a table or graph. Some common
methods of showing frequency distribution are in the form of frequency tables and
charts such as bar charts, pie charts, and histograms.
In this study frequency distribution has been showed in the form of frequency
tables and pie charts.

SEO is an effective way of communicating to the customers online
Table 4.1Table showing the communication effectiveness to the online customers
Responses Number of people Percentage
Strongly Agree 28 28%
Agree 44 44%
Neutral 23 23%
Disagree 5 5%
Strongly Disagree - -
Total 100 100%

Figure 4.1 Graph representing SEO as an effective way of communicating to the
customers online.
Interpretation: The above study shows that most of them agree and strongly agree
that SEO is been an effective way of communicating to the customers than any
other methods and just 5% of them disagree with the statement. Therefore SEO is
one of the most effective ways in communicating to the customers online.
28%
44%
23%
5%
0%
Graph 4.1
Strongly Agree Agree Neutral Disagree Strongly Disagree

The conceptof SEO is easily understood by every internet user
Table 4.2 Table showing the easy understanding of SEO by every internet users
Agree 40 40%
Neutral 22 22%
Disagree 8 8%
Strongly Disagree 5 5%
Total 100 100%

Figure 4.2 Graph representing the percentage of internet user who easily
understand the conceptof SEO
Interpretation: The above study shows that people have a mixed opinion about all
the internet users understanding the concept of SEO as 65% out of 100% agree
with the statement and the remaining people have a mixed opinion regarding the
understanding of the conceptof SEO
25%
40%
22%
8% 5%
Graph 4.2

SEO advertising is more effective than other methods
Table 4.3Table showing how SEO advertising is more effective than other
methods
Agree 37 37%
Neutral 22 22%
Disagree 11 11%
Total 100 100%

Figure 4.3 Graph representing the effectiveness of SEO when compared to other
methods
Interpretation: The above study shows that most of them agree that SEO is an
effective way of marketing than any other methods as 64% of them are having a
better sales and response by advertising through SEO and very few of them aren’t
getting better results as per the study.
27%
37%
22%
11% 3%
Graph 4.3

SEO helps in capturing more customers
Table 4.4Table showing how SEO helps in capturing more customers
Agree 39 39%
Neutral 18 18%
Disagree 11 11%
Total 100 100%

Figure 4.4Graph representing how effective is SEO being in capturing the
customers for a company
Interpretation: The above study shows that most of them have been actually
gaining more customers with the help of SEO which indicates that this form of
marketing is effective not only in promotional activities, but also in the effective.
SEO helps in increasing the brand awareness of the products
Table 4.5Table showing how SEO is been helping increase the brand awareness of
products.
21%
39%
18%
11%
11%
Graph 4.4

Agree 42 42%
Neutral 16 16%
Disagree 18 18%
Total 100 100%
Figure 4.5Graph representing the increase in the brand awareness of the products
by SEO
15%
42%
16%
18%
9%
Graph 4.5

Interpretation: The above study shows that any products brand image is been
increased drastically once it’s being advertised online and that the company is been
widely expanding overall and creating its brand awareness and just 24% haven’t
found this means effective with regard to their campaign.
SEO full fills the major needs in the marketing of a company
Table 4.6Table showing SEO full filling the major needs in the marketing of a
company
Agree 49 49%
Neutral 24 24%
Disagree 6 6%
Total 100 100%

Figure 4.6Graph representing the percentage that is been full filled of a company
in their marketing activities
Interpretation: The above study shows that majority of them agree that SEO has
been majorly full filling their marketing needs in the company and a very few of
them aren’t satisfied with the services been provided by SEO.
21%
49%
24%
6%
0%
Grapg 4.6

CHAPTER– 5

SUMMARY OF FINDING,
SUGGESTION AND
CONCLUSION
5.1 FINDINGS
1. It is found that 44% of the respondents feel that SEO is an effective way to
communicate to the customers online and that they prefer use this method as
it is increased the company sales gradually.

2. In the total of 100, only 13% disagree that SEO is not an easy operating and
user friendly to the internet users.
3. With contradiction to this, 40% of them agree with the user friendly SEO as
most of them now a days are aware of the upgraded technologies.
4. There are many forms of advertising, and it is been seen that 37% of the
respondents have got better results in their promotion by opting SEO as the
means of advertising and therefore this study strongly supports that SEO is
an effective way of advertising than other methods.
5. It has been shown that pretty few of them are not much satisfied with the
aspect of SEO helping them to capture more customers to their product and
therefore appropriate measures should be taken in order to full fill this need
of the SEO users.
6. It is very important that the users of SEO should be happy with the services
been provided to them. SEO should full fill all the major needs of the
company and increase the sales effectively. The study shows that almost
most of the SEO users have been happy with the SEO services been
provided to their website and only to 6% of the overall users have not been
catered effectively.
7. The conceptual understanding of SEO is the same for Only Virtual as well as
Brick and Motor type of company. As in the virtual company the customers
will not get the entire view of the company and its products as it’s in the
online form as there’s not much physicality. But in the brick the motor along
with virtual they get a physical insight of the company and its products. But
from the study, it is been shown that the SEO conceptual understanding of
the customers remained the same irrespective of the type of company.
8. The geographic target coverage remains the same to public as well as private
company.As the companies target its customers over wide regions like local,
regional, national, international regions it is been shown that irrespective of
the form of company the targetcoverage area remained constant covering the
major areas in the respective region.
5.2Suggestions

1. The internet industry has become very competitive with the advanced
technology every day and therefore existing facilities should upgrade them
and should concentrate on extensive research in order to inculcate new ways
of satisfying the customers as the clients feel that SEO is an effective way to
reach the customers.
2. The website designer should see to that the websites have been designed in
such a way that they are user friendly to the customers and where the
customers should feel easy and understand the browsing of a particular
website without much difficulty as not every person is familiar with the
conceptof browsing information through search engines.
3. SEO being the most effective way of advertising online through internet
marketing, the websites that have been designed should be attractive to the
customers and should also provide the best possible information to its
customers in the bird’s eye view when they are browsing through that
particular website in the search engine as most of the websites do not contain
relevant information as to what the customers seek for.
4. In order to capture more number of customers towards a particular website
and create a website traffic the websites should be optimized more in order
to have a place in the top five websites when the customers browse through
as mostly all the customers would prefer the top five websites and this would
help the company capture more customers.
5. While forming the website, it should be in the form where in its not only
providing information, but also should provide facilities to shop online
which would increase the online sales visibility if the company is both Click
and Motor form of company for the customers who are time conscious and
who would prefer shopping online.
6. Not every customer would prefer and believe upon his buying decisions just
by the virtual form of appearance of the products and therefore there should
always be a bird’s eye view purpose of the products of a company and a
brick company too in order to build a customer loyalty by much providing
much physicality view to the customers which would gradually increase the
sales of the company.
7. While creating a website, the website should be designed in a way where in
multiple brands are made available at one shopping website which would

make it more easier and time saving to the customers and not create a
commotion and frustrate the customers when browsing.
8. The websites should be optimized with their domain names, address and
contact details frequently until they have been placed in the top five websites
which would increase the customers towards the websites as most of the
customers shall usually prefer and opt for the top five websites while
browsing which is sales effective.
5.3Conclusion
From the study and the analysis, it can be concluded that, the internet being the
most used medias for marketing and communicating with the customers, most of
the click companies are been satisfied with the SEO services and that the brick

cum click companies too are also been benefited with their online internet
marketing using SEO.
The Search engines optimization team should work in such a way that it will
increase the sales of the clients through their websites and which would increase
the website traffic towards their website and make it user friendly to the users with
appropriate information and promotion strategies. New forms and ways of
attracting the customers should be implemented and apt ranking should be
provided for the websites which would help its customers as well as the users
which would make it user friendly.
This study has covered only a small portion, while there is further scope of the
study where different more other companies throughout are been using SEO in
different designs and forms and attracting the customers by providing various other
benefits which would support more as to how Search Engines Optimization is been
helping in expanding the start-up business volumes.

ANNEXURE
Questionnair

1. How effective is online communication?
o Strongly agree
o Agree
o Nutrual
o Disagree
o Strongly disagree
2. How easy is the understanding of the SEO by user?
o Strongly agree
o Agree
o Nutrual
o Disagree
o Strongly disagree
3. How SEO advertising is more effective than other methods
o Strongly agree
o Agree
o Nutrual
o Disagree
o Strongly disagree
4. How effective is SEO being used in capturing the customer for a company?
o Strongly agree
o Agree

o Nutrual
o Disagree
o Strongly disagree
5. How SEO is being helping to increase the brand awareness of products?
o Strongly agree
o Agree
o Nutrual
o Disagree
o Strongly disagree
6. Showing SEO fulfilling the major need in the marketing of a company
o Strongly agree
o Agree
o Nutrual
o Disagree
o Strongly disagree
BIBLIOGRAPHY:

Websites
WWW.GOOGLE.COM
WWW.CARVENIHE.COM
WWW.WIKIPEDIA.COM

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