You’ve launched your product, now what? Justin will explore 10 tactics for getting your first 100 customers for your product. This includes how to get more traffic (and more leads), and how to turn those leads into revenue!
Once you’ve launched a product, you need a steady stream of people lined up to buy it. The biggest problem with most markets is they’re filled with noise. There are established players who are already flooding existing channels with ads, articles, keywords, and social media posts. Your “new thing” is a drop of water in a rushing river: you’re downstream before you know it, and nobody even saw you go.
Justin will show you how to rise above the noise by:
Getting more leads
Guiding leads through the funnel
Closing the deal
Justin is a guy that likes to make stuff. He’s worked on big SaaS products, but also likes launching small products (like online communities, WordPress plugins, landing page themes, templates, and eBooks). He’s currently working on his next book: Marketing for Developers, and a SaaS called Network Effects. Justin is also a passionate blogger and podcaster. He’s the host of Product People, Build & Launch, and is working on new show for 2016 called MegaMaker.
3. Thue is the Kissmetrics Webinar Wizard and
Marketing Ops Manager. Before joining forces with
Kissmetrics, he was a Lyft driver in SF, which is also
how he ended up as a KISSmetrics marketer.
Whenever Thue is not trying to automate everything
around him, you can find him hiking in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
An experienced product marketer, Justin has also
been the host two podcasts: Product People and
Build & Launch. Currently, he’s passionate about
helping makers earn an income from the things they
create.
JUSTIN JACKSON
Founder, MegaMaker
@mijustin
7. IRON MAIDEN: TOO CUTE FOR METAL
They had an image problem. The band's manager, Rod Smallwood,
described them as "big teddy bears."
8. IRON MAIDEN’S NEW BRAND: EDDIE
They found the solution: a mascot named Eddie the Head.
9. EDDIE BECAME MAIDEN’S UNIQUE ADVANTAGE
The band members themselves weren’t scary, but Eddie was. Seeing
Eddie on a shirt was surprising: it jolted you.
19. 1. Bake uniqueness into your product (Balsamiq)
2. Use your own personal uniqueness
(Vaynerchuk)
3. Create unique branding (Rovio - Angry Birds)
3 WAYS TO GET YOUR PRODUCT NOTICED
35. #5. ASK FOR REFERRALS
Hi [name],
It looks like you’ve been using [my product] for a couple of
weeks now! Thank you, I’m glad to have you as a customer.
You seem like you’re well connected in the [industry name]
circles. Do you know anyone that could benefit from [my
product]?
If so, could introduce them to me?
Cheers,
[your name]
48. TWEET OF THE DAY
Marketing isn’t about you, your app,
or your features.
It’s about the potential customer.
What are their needs and wants?
@NEILPATEL
@Kissmetrics @mijustin #KissWebinar #YourHashtag