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How to Gas Up and Oil Your Lead Machine

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Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action.

In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively.

You’ll learn:

How to create lead magnets with pulling power
5 principles for creating a great lead magnet
All about the different types of lead magnets that convert visitors to leads
17 ways to promote your lead magnet
If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.

Publié dans : Marketing
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How to Gas Up and Oil Your Lead Machine

  1. 1. How to Gas-Up and Oil Your Lead Machine 
 BARRY FELDMAN, FELDMAN CREATIVE
  2. 2. @Kissmetrics #KissWebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Barry is a digital marketing super freak. He provides clients in a variety of industries content marketing consulting, copywriting and creative direction services. Barry’s the author of SEO Simplified for Short Attention Spans and The Road to Recognition (to be published early 2017). He’s been recognized by LinkedIn, Inc., and many others as an influential leader in online marketing. BARRY FELDMAN Founder, Feldman Creative @feldmancreative
  4. 4. #KissWebinar @FeldmanCreative
  5. 5. 1 Section One - Introduction 2 Section Two - How to Create Pulling Power 3 Section Three - 5 Principles for Creating a Lead Magnet TABLE OF CONTENTS 4 Section Four - 15 Types of High Converting Lead Magnets 5 Section Five - 17 Ways to Promote Your Lead Magnet 6 Section Six - Free Tips [Downloadable bonus] 7 Section Seven - Q&A
  6. 6. WATCH WEBINAR RECORDING NOW
  7. 7. What do most people do at your website?
  8. 8. Do they buy stuff?
  9. 9. They tend to LEAVE
  10. 10. Do they buy stuff? And they seldom COME BACK
  11. 11. Do they buy stuff? Who are YOU?
  12. 12. How can we HELP?
  13. 13. You help yourself when you help your prospects solve a problem
  14. 14. Offer a LEAD 
 MAGNET
  15. 15. Do they buy stuff? This is not a lead magnet
  16. 16. Do they buy stuff? This is a lead magnet
  17. 17. Do they buy stuff? How do you know what will have PULLING
 POWER?
  18. 18. Keyword research
  19. 19. Social shares
  20. 20. Analytics
  21. 21. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  22. 22. Ask them
  23. 23. The contents of books and courses
  24. 24. Reviews
  25. 25. Principles for CREATING a lead magnet
  26. 26. Be SPECIFIC 1 Be SPECIFIC
  27. 27. Be SPECIFIC Deliver a desired RESULT 1 2 Be SPECIFIC
  28. 28. Be SPECIFIC Deliver a desired RESULT Provide instant GRATIFICATION 1 2 3 Be SPECIFIC
  29. 29. Be SPECIFIC Deliver a desired RESULT Provide instant GRATIFICATION Be the AUTHORITY 1 2 3 4 Be SPECIFIC
  30. 30. Be SPECIFIC Deliver a desired RESULT Provide instant GRATIFICATION Be the AUTHORITY Make it worth MONEY 1 2 3 4 5 Be SPECIFIC
  31. 31. Types of high 
 CONVERTING lead magnets
  32. 32. eBooks
  33. 33. Videos
  34. 34. Research reports
  35. 35. Tips
  36. 36. Checklists
  37. 37. Templates
  38. 38. Assessments
  39. 39. Tools
  40. 40. Mini-courses
  41. 41. Webinars
  42. 42. Memberships
  43. 43. Contests
  44. 44. Product-based offers
  45. 45. Email
  46. 46. Ways to PROMOTE your lead magnet
  47. 47. 4 5 Ways to promote your lead magnet on your website blog homepage
  48. 48. 4 5 resource page homepage Ways to promote your lead magnet on your website
  49. 49. 4 5 resource page blog homepage Ways to promote your lead magnet on your website
  50. 50. 4 5 Ways to promote your lead magnet on content hubs 4 5 Slideshare
  51. 51. 4 5 Ways to promote your lead magnet on content hubs 4 5 Slideshare YouTube
  52. 52. 4 5 Ways to promote your lead magnet on content hubs 4 5 Slideshare YouTube Content hubs
  53. 53. Ways to promote your lead magnet on social media updates
  54. 54. Ways to promote your lead magnet on social media updates hashtag
  55. 55. 4 Ways to promote your lead magnet on social media updates hashtag ads
  56. 56. 4 5 Ways to promote your lead magnet on social media 4 updates hashtag ads Pinterest
  57. 57. 4 5 Ways to promote your lead magnet on social media 4 5 updates hashtag ads LinkedIn profile Pinterest
  58. 58. 4 5 Ways to promote your lead magnet on social media 4 5 updates hashtag ads LinkedIn profile Pinterest Live streams
  59. 59. 4 5 Ways to promote your lead magnet on social media 4 5 cover photo updates hashtag ads LinkedIn profile Pinterest Live streams
  60. 60. Ways to promote your lead magnet in other places email
  61. 61. 4 Ways to promote your lead magnet in other places 4 5 email webinars
  62. 62. 4 5 Ways to promote your lead magnet in other places 4 5 email webinars tradeshows
  63. 63. 4 5 Ways to promote your lead magnet in other places 4 5 email webinars tradeshowsspeaking engagements
  64. 64. @NEILPATEL Examples—Lead Magnets by Feldman Creative
  65. 65. Packaging lead magnets
  66. 66. Promoting lead magnets
  67. 67. Content upgrade
  68. 68. A free checklist feldmancreative.com/50LMs
  69. 69. Focus callout slide, update icon to fit content. Send image to back. ALL CAPS SUBHEADLINE THANK 
 YOU
  70. 70. feldmancreative.com/leadme
  71. 71. BARRY FELDMAN Online marketing super freak @feldmancreative barry@feldmancreative.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

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