How to Gas Up and Oil Your Lead Machine

•

2 j'aime•1,175 vues

Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action. In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively. You’ll learn: How to create lead magnets with pulling power 5 principles for creating a great lead magnet All about the different types of lead magnets that convert visitors to leads 17 ways to promote your lead magnet If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.

Marketing

How to Gas-Up and Oil
Your Lead Machine
 
BARRY FELDMAN, FELDMAN CREATIVE

Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Barry is a digital marketing super freak. He provides
clients in a variety of industries content marketing
consulting, copywriting and creative direction services.
Barry’s the author of SEO Simplified for Short Attention
Spans and The Road to Recognition (to be published
early 2017). He’s been recognized by LinkedIn, Inc., and
many others as an influential leader in online marketing.
BARRY FELDMAN
Founder, Feldman Creative
@feldmancreative

1 Section One - Introduction
2 Section Two - How to Create Pulling Power
3 Section Three - 5 Principles for Creating a Lead Magnet
TABLE OF CONTENTS
4 Section Four - 15 Types of High Converting Lead Magnets
5 Section Five - 17 Ways to Promote Your Lead Magnet
6 Section Six - Free Tips [Downloadable bonus]
7 Section Seven - Q&A

Do they buy stuff?
And they seldom
COME BACK

You help yourself when you help
your prospects solve a problem

Do they buy stuff?
This is not a lead magnet

Do they buy stuff?
This is a lead magnet

Do they buy stuff?
How
do you
know what
will have
PULLING 
POWER?

LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing

Be
SPECIFIC
Deliver a desired
RESULT
1
2
Be
SPECIFIC

Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
1
2
3
Be
SPECIFIC

Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
Be the
AUTHORITY
1
2
3
4
Be
SPECIFIC

Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
Be the
AUTHORITY
Make it worth
MONEY
1
2
3
4
5
Be
SPECIFIC

4
5
Ways to promote your lead magnet on your website
blog
homepage

4
5
resource
page
homepage
Ways to promote your lead magnet on your website

4
5
resource
page
blog
homepage
Ways to promote your lead magnet on your website

4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare

4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
YouTube

4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
YouTube
Content
hubs

Ways to promote your lead magnet on social media
updates

Ways to promote your lead magnet on social media
updates
hashtag

4
Ways to promote your lead magnet on social media
updates
hashtag
ads

4
5
Ways to promote your lead magnet on social media
4
updates
hashtag
ads
Pinterest

Ways to promote your lead magnet in other places
email

4
Ways to promote your lead magnet in other places
4
5
email
webinars

4
5
Ways to promote your lead magnet in other places
4
5
email
webinars
tradeshows

4
5
Ways to promote your lead magnet in other places
4
5
email
webinars
tradeshowsspeaking
engagements

@NEILPATEL
Examples—Lead Magnets by Feldman Creative

A free checklist
feldmancreative.com/50LMs

Focus callout slide,
update icon to fit content.
Send image to back.
ALL CAPS SUBHEADLINE
THANK  
YOU

BARRY FELDMAN
Online marketing super freak
@feldmancreative
barry@feldmancreative.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?

Contenu connexe

Tendances

We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust. In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation. You'll learn: Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail. How a little detail like event names can make your data a joy or a pain to work with. Why adding more tools isn't always better despite how fun it may seem.

7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

Kissmetrics on SlideShare

As customer engagement automation evolves, the line between analytics and behavioral notifications has begun to blur. In this webinar, we will explore the current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral targeting Turn your dead leads into live customers using smart segmentation for optimal engagement automation Learn how to identify customers likely to churn, and what to say to them to keep them customers

Sell more churn less: Learn the power of analytics-based customer engagement

Kissmetrics on SlideShare

Guillaume Cabane is VP of Growth at Segment and certainly one of the leading true practitioners of the craft. He eats, sleeps and breaths growth and it’s awesome. Kissmetrics is proud to partner with Segment and Guillaume to talk about what practicing growth can mean to an organization as well as the strategies and technologies that support that. In this presentation you will: Understand Guillaume’s overall approach to the growth practice Learn how Guillaume approached and significantly accelerated the growth cycle at Segment by greatly increasing inbound lead to conversion velocity See the key technologies required to drive growth and get a peak at Kissmetrics’ new platform for the first time.

Hear the hottest growth tactics and strategies from the master

Kissmetrics on SlideShare

Everyone wants to grow, but most companies struggle to find the "secret sauce" to unlocking breakout growth. What do fast-growing companies know and do that the rest of us miss? In this webinar, Morgan Brown, author of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success will show you exactly how fast-growing companies organizing themselves and operate to find win after win, fueling their impressive growth curves.

How to Drive Breakout Growth: Learning From Fast-Growing Startups

Kissmetrics on SlideShare

Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to. You'll learn: Top three ingredients to include in your video to turn website visitors into customers The KPIs you need to focus on to measure your success throughout your sales cycle Average engagements rates when using a video instead of text Which types of videos are most successful throughout your buyer's journey

The top 3 ingredients to drive more sales through video marketing

Kissmetrics on SlideShare

Why Content? Buyers want to feel connected to a brand before and beyond purchase. SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content. BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.” By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES How to Create Non- Promotional Content That Drives ROI CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel. THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)? TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags CREATE MINI CAMPAIGNS THE CONTENT FUNNEL A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT Qualitative & Quantitative Metrics to Track Content ROI THE WHY Why do BOTH matter? WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement THE CONTENT FUNNEL New Clients THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions. THE TIME VALUE OF CONTENT: OUR NUMBERS QUANTITATIVE ROI 2sales generated as a direct result of content QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content

The ROI of Non-Promotional Content and How to Track It

Kissmetrics on SlideShare

In many ways, customer engagement has become the most important metric for any modern software business. Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men. Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business. In this webinar, Sean Ellis and Brian Kelly will be showing you how to: Find you North Star Metric, which will help you increase true value to your customers Identify your greatest opportunities for sustainable growth Set up a growth process based on experimentation Analyze your customer behavior and increase customer engagement

How to identify your highest impact growth opportunities

Kissmetrics on SlideShare

Watch the webinar recording at: http://grow.kissmetrics.com/webinar-195 Developing a culture of testing is not something that happens accidentally or overnight. It can initially be difficult to justify the added effort and time required to test new ideas and changes, especially in the fast-moving startup culture. However, at Lucid Software, we have found that investing in a culture of testing is key to our sustainable growth. Learn how we: Started testing ideas that scared us Scaled testing to include ideas that we “knew” were winners Included engineering infrastructure in our testing Tried testing everything at once and deeply regretted it It’s good to learn from your mistakes, but it’s even better to learn from someone else's mistakes. Learn from our missteps (and eventual successes) as we established a testing culture at Lucid Software.

Building a culture of testing like lucid

Kissmetrics on SlideShare

How To Use Persuasive Design for Conversion Optimization

HubSpot

Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.

5 Hacks to Turn Negativity Online Into Rave Reviews

Likeable Local

With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale. Join Kissmetrics and Effin Amazing in this upcoming webinar to learn: The tool stack that drove record-breaking growth for Effin Amazing's clients How to integrate your stack for maximum marketing impact and minimum effort Cool stack use cases including data enrichment, lead scoring, and workflow automation

The Ultimate Growth Marketing Stack

Kissmetrics on SlideShare

Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place. In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.

5 Strategies to Help You Dominate the Mobile Marketplace

Internet Marketing Software - WordStream

#FlipMyFunnel Atlanta 2016 - Koka Sexton - The Alignment of #SocialSelling an...

#FlipMyFunnel

#SocialSucess - An Inbound Marketing Case Study

Kieran Flanagan

Lessons from the Revenue Growth of 2k SaaS Companies by Patrick Campbell, CEO...

Traction Conf

Friends of Search 2016 - Building a Bridge to GTD

Wil Reynolds

Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.

PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Utah Digital Marketing Collective

Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation. You'll learn: -Why you should use video on your landing page -How your landing page affects your Google Quality Score -How to design your landing page to capture more conversions

Optimization Myths Exposed: Common Landing Page Misconceptions

Internet Marketing Software - WordStream

7 Pillars of Growth Hacking - Chris Out from RockBoost

Chris Out

Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/ Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster. Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process. In this webinar, you’ll learn: How to build to your marketing funnel through low cost channels and content marketing New retargeting strategies to boost your conversion rates (and quit wasting clicks) Best practices for high-performing landing pages How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale The key metrics for tracking your success

How to build a customer journey from awareness to close

Autopilot

Tendances (20)

7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

Sell more churn less: Learn the power of analytics-based customer engagement

Hear the hottest growth tactics and strategies from the master

How to Drive Breakout Growth: Learning From Fast-Growing Startups

The top 3 ingredients to drive more sales through video marketing

The ROI of Non-Promotional Content and How to Track It

How to identify your highest impact growth opportunities

Building a culture of testing like lucid

How To Use Persuasive Design for Conversion Optimization

5 Hacks to Turn Negativity Online Into Rave Reviews

The Ultimate Growth Marketing Stack

5 Strategies to Help You Dominate the Mobile Marketplace

#FlipMyFunnel Atlanta 2016 - Koka Sexton - The Alignment of #SocialSelling an...

#SocialSucess - An Inbound Marketing Case Study

Lessons from the Revenue Growth of 2k SaaS Companies by Patrick Campbell, CEO...

Friends of Search 2016 - Building a Bridge to GTD

PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Optimization Myths Exposed: Common Landing Page Misconceptions

7 Pillars of Growth Hacking - Chris Out from RockBoost

How to build a customer journey from awareness to close

En vedette

How to Build Data-Driven B2B Growth Strategies

Kissmetrics on SlideShare

Today’s consumers trust past buyers more than they trust branded content. Compared to traditional advertisements, authentic content from customers is way more persuasive. But why does it work, how can you collect it, and what should you do with it? In this webinar we’ll discuss the growing importance of user-generated content and where it’s heading. Join us to hear about: The impact of social proof on purchase decisions How to scale your UGC and encourage customer evangelism Which UGC metrics you should be keeping track of

Let Your Customers Do the Talking: The Real Value of User-Generated Content

Kissmetrics on SlideShare

• 3. The 3 Models of SaaS Pricing1How to Pick the Best Price28 Pricing Hacks3How to Test New Pricing4We’ll cover... • 4. Model 1: Targeting Small Businesses1 • 5. Self-service, no sales team, limited support • 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply. • 7. Similar companies • 8. Model 2: Targeting Enterprise2 • 9. Sales team, contracts, full support • 10. Pricing is $1,000s or $10,000s/monthVery little is automated, your teamwill be working very closely witheach customer. • 11. Similar companies • 12. Model 3: The Mid-Size Hybrid3 • 13. Automated marketing with a sales team • 14. Pricing is $100’s/monthYou’ll need to scale your leads butyou’ll have a full sales team toclose them. • 15. Similar companies • 16. Pick the right price range for your vision • 17. 2 Bad Methods for Pricing • 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others. • 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card. • 20. Pricing by Value • 21. Value-Based PricingYour customers get value worth $Yand it only costs them $X. • 22. For B2B, focus on money earned or saved • 23. How much extra revenue do they earn?1How many hours do they save?2What other costs do they avoid?3Ask your customers: • 24. Capture more value from each customer. • 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered. • 26. 8 Pricing Hacks8 • 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue. • 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00 • 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly. • 30. Rule 4: Offer Multiple Prices to Anchor • 31. Rule 5: Use pricing plans to segment customers.Different customer types getdifferent value from your product.Capture that value. • 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices. • 33. Rule 7: Be Careful With Freemium PlansVery difficult to make it work in B2Bmarkets. • 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints. • 35. These are rules, not laws. • 36. How to Test New Pricing - 4 Steps • 37. Step 1: Track subscription plans for all customersSubscription plans1Each monthly charge2Any cancelations3Access to total revenue, averagerevenue per user, and churn4 • 38. Step 2: Launch Your New Pricing Page • 39. Step 3: Track your entire funnel • 40. Step 4: Track ARPU and churn • 41. KISSmetrics helps you find the right priceConnects all data to individual people1A/B tests for your entire funnel2See which plans are most profitable

The Secrets to SaaS Pricing

Kissmetrics on SlideShare

Estadísticas 2014: Internet, Social y Móvil

Fernando Cebolla Pola

产品增长指标 Product Growth Metrics

Stephen Wang

With Optimizely X Recommendations, powered by machine learning, you can deliver more relevant recommendations and start generating hands-off ROI. Check out this content and learn: 1. How to quickly get started without coding or a product feed 2. The possibilities of experimenting with recommendation algorithms, placements, layouts and more 3. Measurement best practices for recommendations, including revenue, engagement and more

Meet Optimizely X Recommendations

Optimizely

Meet Optimizely X Web Experimentation

Optimizely

Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange Leveraging Marketing Psychology to Boost Revenue! May 2014 Presentation @danielmcgaw Join the conversation on Twitter #KISSwebinar @bounceexchange Join the conversation on Twitter #KISSwebinar Dan McGaw Director of Marketing KISSmetrics ! @danielmcgaw Sean Shahparast Conversion Director Bounce Exchange ! profit@bounceexchange.com Ryan Urban Co-Founder and CEO Bounce Exchange ! profit@bounceexchange.com 1 Section One - Pick the Winners Starting Off Landing Page Optimization Product Page Optimization Checkout Optimization Actionable Tactics 2 Section Two - Conversion Rate Optimization Table of Contents WATCH WEBINAR RECORDING NOW Pick the Winner vs. A. B. Enter your email here Pick the Winner vs. A. B. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial Conversion Rate Optimization 2 Starting Off • Landing Page Optimization • Product Page Optimization • Checkout Optimization • Actionable Tactics Landing Page Optimization • Start with a spreadsheet • Benefits + Imagery + Social Proof + CTA’s • Long Page vs. Short Page Product Page Optimization • Do not be an order-taking mechanism • Tell the product story • Social proof Checkout Optimization • Mini-Cart vs. Redirect • Clean out the garage • Add more steps • Payment options Actionable Tactics • What’s in it for the visitor? • Contrast the critical actions? • Stop the leaks? • Sense of urgency? • Micro-Conversions Questions? Dan McGaw Director of Marketing KISSmetrics dan@kissmetrics.com Sean Shahparast Conversion Director Bounce Exchange Ryan Urban Co-Founder and CEO Bounce Exchange profit@bounceexchange.com THANK YOU Ryan Urban profit@bounceexchange.com Sean Shahparast profit@bounceexchange.com

Leveraging Marketing Psychology to Boost revenue per session

Kissmetrics on SlideShare

Instructor: Shelley Steigerwald It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO … What should you do first? How should you spend your limited limited resources for maximum impact? This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade. What You'll Learn How to hack your Customer Lifecycle to find the best marketing channles for your company. How to prioritize your marketing to-do list like a growth hacker. How to measure, optimize, and win during each phase of your Customer Lifecycle.

Craft Your Marketing To-Do List Like a Growth Hacker

Intelligent_ly

Measuring UX by Tim Bosenick, SirValUse

UIDesign Group

En vedette (10)

How to Build Data-Driven B2B Growth Strategies

Let Your Customers Do the Talking: The Real Value of User-Generated Content

The Secrets to SaaS Pricing

Estadísticas 2014: Internet, Social y Móvil

产品增长指标 Product Growth Metrics

Meet Optimizely X Recommendations

Meet Optimizely X Web Experimentation

Leveraging Marketing Psychology to Boost revenue per session

Craft Your Marketing To-Do List Like a Growth Hacker

Measuring UX by Tim Bosenick, SirValUse

Similaire à How to Gas Up and Oil Your Lead Machine

How do you position your product? Develop messaging? Go-to-market? Manage product release cycles and communications? One of the most critical, yet often misunderstood growth levers is product marketing. This cross-functional role sits at the intersection of product, marketing, sales and customer success. It involves a lot of moving parts and the ability to quickly accumulate the knowledge and context needed to iterate better, faster. In this session, we’ll deconstruct the role of product marketing and how startups should think about it early on and as they scale. This includes: What product marketing is (and what it isn’t) Strategies, tactics and frameworks to execute on key product marketing activities How to structure and integrate product marketing at different stages of growth

Product Marketing Crash Course: What it is, why it matters and how to do it

Kissmetrics on SlideShare

66% of customers say that relevant communication from sales and marketing play a critical role in choosing a solution provider. Creating a personalized and consistent experience for buyers will help increase conversion rates and close sales. To start creating this personalized experience, leverage your social presence to interact with potential buyers and collect data. View full webinar here: http://bit.ly/1hI2gC0

Personalize Your Buyer's Experience Using Sales and Marketing

HubSpot

Building Your Marketing Platform: 10 Do's and Don'ts of An Effective Marketin...

Ellie Mirman

The Definitive Guide to Lead Generation Workbook

Marketo

Why The F*ck Are You Doing That? How to Build an Effective Digital Strategy

Fast Web Media

Building a strong brand: an Interactive workshop

St. Edward's University

Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks?   Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things. In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success. This includes: Audiences: Where to focus and prioritize and in what order. Ads: We'll cover ad types and what ad content your offering should be focused around. Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns. Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.

The Facebook Ads Blueprint- Why most fail, but you won’t.

Kissmetrics on SlideShare

These are some top motivational posters about top marketing posters that are designed by fresh spar technologies to create value to the society. Social Links: Linkedin: https://www.linkedin.com/in/manojkumar--c/ instagram: https://www.instagram.com/manojkumar._.c/ Youtube: https://www.youtube.com/@Manojkumar_C/ HashTags: These are some top motivational posters that are designed by fresh spar technologies to create value to the society HashTags: Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup, mokka creators

top marketing posters - Fresh Spar Technologies - Manojkumar C

Manojkumar C

Practical Social Media Tips

Small Business Trends

Social Media Prospecting+web landing pages

Dan Fowler

Social Media in the Era of Inbound Marketing

Heinz Marketing Inc

The Sales & Marketing Loop

Daniel O'Connell

The Sales & Marketing Loop

Daniel O'Connell

Close Your Highest Margin Sales Leads

Heinz Marketing Inc

Inside Sales Virtual Summit - Access all 62 sessions here: http://www.insidesales.com/summit/register-2 Matt Heinz - President of Heinz Marketing Inc http://www.heinzmarketing.com Twitter: https://twitter.com/HeinzMarketing LinkedIn: http://www.linkedin.com/in/mattheinz Blog: http://www.heinzmarketing.com/matt-on-marketing/blog/ Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php

Sales Leads: Close Your Highest Margin Sales Leads - Matt Heinz

InsideSales.com

DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...

Justin Fishaw

DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...

DigitalSherpa

Channel marketing webinar with channeltivity

adamenbar

B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMC

AllFacebook.de

Looking to get more people to respond to your emails? Learn how to write emails that start conversations at scale in the first Masterclass on writing Conversational Emails! What we cover: how to scale 1:1 communications how to write conversational emails - with proven copy examples to create campaigns that convert using conversational email how to design the perfect workflow that incorporates conversational emails

Conversational email masterclass by exceed.ai

Billy Attar

Similaire à How to Gas Up and Oil Your Lead Machine (20)

Product Marketing Crash Course: What it is, why it matters and how to do it

Personalize Your Buyer's Experience Using Sales and Marketing

Building Your Marketing Platform: 10 Do's and Don'ts of An Effective Marketin...

The Definitive Guide to Lead Generation Workbook

Why The F*ck Are You Doing That? How to Build an Effective Digital Strategy

Building a strong brand: an Interactive workshop

The Facebook Ads Blueprint- Why most fail, but you won’t.

top marketing posters - Fresh Spar Technologies - Manojkumar C

Practical Social Media Tips

Social Media Prospecting+web landing pages

Social Media in the Era of Inbound Marketing

The Sales & Marketing Loop

Close Your Highest Margin Sales Leads

Sales Leads: Close Your Highest Margin Sales Leads - Matt Heinz

DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...

Channel marketing webinar with channeltivity

B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMC

Conversational email masterclass by exceed.ai

Plus de Kissmetrics on SlideShare

The most successful eCommerce businesses turn a higher percentage of first-time purchasers into long-time, high LTV, all-star customers. Those all-star customers drive referrals, brand awareness, revenue, and growth! But how do they do it? It comes down understanding your customer by creating granular segments and creating highly targeted interactions with them. Kissmetrics for eCommerce integrates seamlessly with Shopify to give you the insights you need to turn more one time purchasers into all-stars and power growth!

How to Turn First Time Buyers into High Value All Star Customers

Kissmetrics on SlideShare

eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer. You have to outmaneuver your competition with superior sales and marketing tactics. What promotions best engage onsite shoppers? Which strategies inspire visitors to place products in their carts? How do you win and retain the trust of your buyers? Where does content marketing enter the equation? How do you gather useful data about your shoppers to help you create more effective marketing? What tactics work best for retaining customers and upselling? What tactics make the shopper’s user experience special? How do you bring back shoppers that slipped away? What effective social media approaches might you be neglecting? What “value-add” ideas can you present to turn undecided shoppers into buyers? Which advertising tactics generate click-throughs and purchases? Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.

32 Ways to Boost Engagement and Sales on Your eCommerce Site

Kissmetrics on SlideShare

When it comes to eCommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how social can play a pivotal role in your eCommerce email targeting plan. Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively. You’ll learn: Where you get email lists and where to use them Ways to creatively layer your audiences into your digital marketing strategy How to identify where social comes into play for your email targeting Real life examples of success, failure, and the unknown

The Perfect Email Remarketing Strategy for eCommerce

Kissmetrics on SlideShare

Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back? A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it! During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities. You’ll learn: A wide range of opportunities for re-engaging with customers Different ways to evaluate your website performance and customer satisfaction How to prioritise the newly identified opportunities so that you can take the next step and test them Real-life examples of how our customers have increased revenues through successful customer retention strategies

Achieve high growth by keeping customers coming back to your ecommerce website

Kissmetrics on SlideShare

Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money. In this webinar, You’ll learn: How to use your customer list to understand your audience’s interests without surveying An advanced method for getting meaningful psychographic information out of Facebook Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.

Understanding your customer psychographics without surveys or spending a lot ...

Kissmetrics on SlideShare

Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action? In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn. You'll learn: How to plan an onboarding series, including what to send and when Practical tips anyone can apply to improve open rates and clicks 4+ different types of emails to incorporate into your onboarding series How to leverage behavioral insights to make your emails more effective (and convert more leads!)

How to Smarten Up Your Email Onboarding

Kissmetrics on SlideShare

Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations. Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar. With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors. In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost. - What messenger marketing is, and the role of chatbots - The most impactful acquisition strategies and use cases - How to build a new subscriber list, AND get 10x results over email from your existing list - How to get a 40x bottom of funnel ROAS - 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business - Which messenger bot platform is best for your business

Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors

Kissmetrics on SlideShare

What exactly constitutes "good" content? Is it content that goes viral? Is it content that gets a ton of shares and views? Sure, all of those things are great if they happen, but content is only as good as the goals it helps you and your team achieve. As marketers, you already know that so much content is being created daily and that yours needs to stand out for it to even attempt to make a lasting impression. In order to achieve this, you need to know what the members of your audience are looking for in the content they consume. Then you have to apply art and science to craft a compelling story, measure adequately, and use this content in each department of your company. In this webinar, Brittni Kinney, VP at Influence & Co., will dive into the identifiers of good content, discuss what kinds of insights are helpful in creating a content story that speaks to your audience, and explain how to use this content to achieve the various goals of your company. You'll learn: The art and science of storytelling How to use qualitative and quantitative insights to inform your content How content can fuel your business and how various departments can use the content you create

Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...

Kissmetrics on SlideShare

On January 12, Facebook declared organic post reach dead for pages. It’s time to seriously re-think our Facebook and social media strategy. Big time. In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon. You'll learn: What Facebook engagement loopholes still work and which ones are dead Unusual Hacks to connect with Facebook Users without using ads or the news feed Important new Social Media Marketing strategies for 2018 and beyond

Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

Kissmetrics on SlideShare

Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product. In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization. You'll learn: The differences between qualitative and quantitative and how they complement each other Why building a community of active users and what you can learn from them How to scale by automating feedback collection through various channels and campaigns How to structure your team and put this data in the center of your product development

How to build a framework for customer empathy: Learning from a company that d...

Kissmetrics on SlideShare

If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities. From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations. Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to: Create the right Populations for your business Gather important insights about any Population “Operationalize” your Populations to drive growth

Making Data Meaningful with Kissmetrics' Populations

Kissmetrics on SlideShare

Kissmetrics Webinar - Email in a Social World

Kissmetrics on SlideShare

Are you underutilizing email marketing and marketing automation? The chances are that you're only scratching the surface of what's possible. The customer lifecycle should be your primary focus when looking to communicate with your customers and you need to map out the key touchpoints to effectively target customers with relevant messages and offers. 99% of retailers are merely doing the basics with email marketing automation. In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing. You’ll learn: The fundamentals of the customer lifecycle Why email marketing is still the most effective channel for nurturing customer relationships The importance of really listening to your customers How to map out your customer lifecycle for email How to create new interactions that generate revenue and improve the customer experience Great lifecycle email examples from top brands across different industries

How to Kick-Start Your Customer Lifecycle with Email Marketing

Kissmetrics on SlideShare

Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition. In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business. You’ll learn how to use Kissmetrics to: Segment your audience to focus on the prospects that matter the most Target your best segments with the help of Kissmetrics Engage your best segments at the most impactful time to win their business

Get on the bus with your prospects and join their journey to become your cust...

Kissmetrics on SlideShare

If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them? In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo) A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.) How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”) What to NEVER do when using popups (if you get this wrong, Google will penalize your site) How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)

E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...

Kissmetrics on SlideShare

You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year. It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time. Turn your day-to-day email communication into high ranking articles Delegate using tools, outsourcing and virtual assistants Get your older content to rank like champions Find the pages on your site that are already ready to rank This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster. Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation" "Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."

Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...

Kissmetrics on SlideShare

Hacking Facebook Ads on the Cheap

Kissmetrics on SlideShare

Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy. Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve. And this is exactly what this webinar will help you with. In this webinar, you'll learn: Benefits of tracking social media data and key metrics How to choose the best metrics that suit your goals How to track and analyze them The best tools to do this with Specific strategies to improve on the metrics you’re tracking

How to Build a Data-driven Social Media Marketing Strategy

Kissmetrics on SlideShare

Plus de Kissmetrics on SlideShare (18)

How to Turn First Time Buyers into High Value All Star Customers

32 Ways to Boost Engagement and Sales on Your eCommerce Site

The Perfect Email Remarketing Strategy for eCommerce

Achieve high growth by keeping customers coming back to your ecommerce website

Understanding your customer psychographics without surveys or spending a lot ...

How to Smarten Up Your Email Onboarding

Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors

Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...

Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

How to build a framework for customer empathy: Learning from a company that d...

Making Data Meaningful with Kissmetrics' Populations

Kissmetrics Webinar - Email in a Social World

How to Kick-Start Your Customer Lifecycle with Email Marketing

Get on the bus with your prospects and join their journey to become your cust...

E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...

Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...

Hacking Facebook Ads on the Cheap

How to Build a Data-driven Social Media Marketing Strategy

Dernier

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Defining Marketing for the 21st Century,kotler

AmirNasiruog

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Social media, ppt. Features, characteristics

wasim792942

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

How to utilize calculated properties in your HubSpot setups

ssuser4571da

personal branding kit for music business

brjohnson6

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Dernier (20)

Brand Strategy Master Class - Juntae DeLane

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

No Cookies No Problem - Steve Krull, Be Found Online

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Major SEO Trends in 2024 - Banyanbrain Digital

LinkedIn Social Selling Master Class - David Wong

Podcast Marketing Master Class - Roger Nairn

Defining Marketing for the 21st Century,kotler

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Labour Day Celebrating Workers and Their Contributions.pptx

Brand experience Dream Center Peoria Presentation.pdf

Social media, ppt. Features, characteristics

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Digital Strategy Master Class - Andrew Rupert

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

How to utilize calculated properties in your HubSpot setups

personal branding kit for music business

Unlocking the Mystery of the Voynich Manuscript

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

How to Gas Up and Oil Your Lead Machine

1. How to Gas-Up and Oil Your Lead Machine   BARRY FELDMAN, FELDMAN CREATIVE

2. @Kissmetrics #KissWebinar @thuelmadsen

3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Barry is a digital marketing super freak. He provides clients in a variety of industries content marketing consulting, copywriting and creative direction services. Barry’s the author of SEO Simplified for Short Attention Spans and The Road to Recognition (to be published early 2017). He’s been recognized by LinkedIn, Inc., and many others as an influential leader in online marketing. BARRY FELDMAN Founder, Feldman Creative @feldmancreative

4. #KissWebinar @FeldmanCreative

5. 1 Section One - Introduction 2 Section Two - How to Create Pulling Power 3 Section Three - 5 Principles for Creating a Lead Magnet TABLE OF CONTENTS 4 Section Four - 15 Types of High Converting Lead Magnets 5 Section Five - 17 Ways to Promote Your Lead Magnet 6 Section Six - Free Tips [Downloadable bonus] 7 Section Seven - Q&A

6. WATCH WEBINAR RECORDING NOW

7. What do most people do at your website?

8. Do they buy stuff?

9. They tend to LEAVE

10. Do they buy stuff? And they seldom COME BACK

11. Do they buy stuff? Who are YOU?

12. How can we HELP?

13. You help yourself when you help your prospects solve a problem

14. Offer a LEAD   MAGNET

15. Do they buy stuff? This is not a lead magnet

16. Do they buy stuff? This is a lead magnet

17. Do they buy stuff? How do you know what will have PULLING  POWER?

18. Keyword research

19. Social shares

20. Analytics

21. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing

22. Ask them

23. The contents of books and courses

24. Reviews

25. Principles for CREATING a lead magnet

26. Be SPECIFIC 1 Be SPECIFIC

27. Be SPECIFIC Deliver a desired RESULT 1 2 Be SPECIFIC

28. Be SPECIFIC Deliver a desired RESULT Provide instant GRATIFICATION 1 2 3 Be SPECIFIC

29. Be SPECIFIC Deliver a desired RESULT Provide instant GRATIFICATION Be the AUTHORITY 1 2 3 4 Be SPECIFIC

30. Be SPECIFIC Deliver a desired RESULT Provide instant GRATIFICATION Be the AUTHORITY Make it worth MONEY 1 2 3 4 5 Be SPECIFIC

31. Types of high   CONVERTING lead magnets

32. eBooks

33. Videos

34. Research reports

35. Tips

36. Checklists

37. Templates

38. Assessments

39. Tools

40. Mini-courses

41. Webinars

42. Memberships

43. Contests

44. Product-based offers

45. Email

46. Ways to PROMOTE your lead magnet

47. 4 5 Ways to promote your lead magnet on your website blog homepage

48. 4 5 resource page homepage Ways to promote your lead magnet on your website

49. 4 5 resource page blog homepage Ways to promote your lead magnet on your website

50. 4 5 Ways to promote your lead magnet on content hubs 4 5 Slideshare

51. 4 5 Ways to promote your lead magnet on content hubs 4 5 Slideshare YouTube

52. 4 5 Ways to promote your lead magnet on content hubs 4 5 Slideshare YouTube Content hubs

53. Ways to promote your lead magnet on social media updates

54. Ways to promote your lead magnet on social media updates hashtag

55. 4 Ways to promote your lead magnet on social media updates hashtag ads

56. 4 5 Ways to promote your lead magnet on social media 4 updates hashtag ads Pinterest

57. 4 5 Ways to promote your lead magnet on social media 4 5 updates hashtag ads LinkedIn profile Pinterest

58. 4 5 Ways to promote your lead magnet on social media 4 5 updates hashtag ads LinkedIn profile Pinterest Live streams

59. 4 5 Ways to promote your lead magnet on social media 4 5 cover photo updates hashtag ads LinkedIn profile Pinterest Live streams

60. Ways to promote your lead magnet in other places email

61. 4 Ways to promote your lead magnet in other places 4 5 email webinars

62. 4 5 Ways to promote your lead magnet in other places 4 5 email webinars tradeshows

63. 4 5 Ways to promote your lead magnet in other places 4 5 email webinars tradeshowsspeaking engagements

64. @NEILPATEL Examples—Lead Magnets by Feldman Creative

65. Packaging lead magnets

66. Promoting lead magnets

67. Content upgrade

68. A free checklist feldmancreative.com/50LMs

69. Focus callout slide, update icon to fit content. Send image to back. ALL CAPS SUBHEADLINE THANK   YOU

70. feldmancreative.com/leadme

71. BARRY FELDMAN Online marketing super freak @feldmancreative barry@feldmancreative.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

How to Gas Up and Oil Your Lead Machine

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (10)

Similaire à How to Gas Up and Oil Your Lead Machine

Similaire à How to Gas Up and Oil Your Lead Machine (20)

Plus de Kissmetrics on SlideShare

Plus de Kissmetrics on SlideShare (18)

Dernier

Dernier (20)

How to Gas Up and Oil Your Lead Machine