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Kissmetrics Webinar Series
INCREASE REPEAT PURCHASES ON YOUR SHOPIFY SITE USING
KISSMETRICS FOR ECOMMERCE
The webinar star...
Increase Repeat Purchases
on Your Shopify Site using
Kissmetrics for eCommerce
JONATHAN CABIN, GROWTH MANAGER @ KISSMETRICS
Jonathan focuses on creating sustainable growth
initiatives at Kissmetrics. He works with marketing,
product and sales to ...
@Kissmetrics
#Kisswebinar
@kissmetrics
Why are we here?
BECAUSE THIS IS WHAT FUELS GROWTH
Adobe Digital Index
The ROI for Marketing to Existing Online
Customers
On average
Market...
1 eCommerce ‘stack’ Today
• Organize Your Data
• People vs. Sessions
• First and Last Touch Attribution
• Top Segments to ...
ECOMMERCE STACK TODAY
#Kisswebinar
Great platform, but
limited analytics
Sessions and pageviews,
but not great for the
cus...
• A coherent picture of customer behavior
WHAT’S MISSING?
#Kisswebinar
• Organize your data in one place
• People vs. Sessions
• First and Last touch attribution
UNDERSTAND YOUR CUSTOMER
#Kissw...
• Organize your data in one place
• Kissmetrics integrates seamlessly with Shopify and will immediately
begin tracking all...
UNDERSTAND YOUR CUSTOMER CONT.
#Kisswebinar
People vs Sessions
• Connects anonymous
ID to known user
• Tracks single user
...
First and Last Touch Attribution
UNDERSTAND YOUR CUSTOMER CONT.
#Kisswebinar
• No issues with a minimum look-back window
•...
Segmentation…Why?
BECAUSE THIS IS WHAT FUELS GROWTH
WBR Insights for eTail 2018
Annual Personalization Development Survey
Personalization is...
Top Customer Segments (Populations) to Track in
Kissmetrics
SEGMENTATION
#Kisswebinar
• First Time Buyers
• Loyalists
• Pr...
SEGMENTATION CONT.
#Kisswebinar
Population Example in Kissmetrics - Loyalists
LOYALISTS Rules:
Has done VISITED SITE at le...
ENGAGE
#Kisswebinar
• Use Customer Behavior to Determine Engagement
• Relevancy
• Timing
• Respect
• Read our ‘Quick Guide...
ENGAGE CONT.
#Kisswebinar
Seasonal Complimentary Refill
ENGAGE CONT.
#Kisswebinar
Use Kissmetrics for better engagements
Tips and Best Practices
TIPS AND BEST PRACTICES
#KisswebinarVIDA
Creative Email Pop-ups
TIPS AND BEST PRACTICES
#KisswebinarChubbies
Sending ‘Thank You’ Gifts and Notes
TIPS AND BEST PRACTICES
#KisswebinarModCloth
Create Social Engagement
BECAUSE THIS IS WHAT FUELS GROWTH
Adobe Digital Index
The ROI for Marketing to Existing Online
Customers
On average
Market...
JONATHAN CABIN
Growth Manager, Kissmetrics
jcabin@kissmetrics.com
Questions?
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Increase Repeat Purchases on Your Shopify Site Using Kissmetrics for eCommerce

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In order to become a successful eCommerce business it’s necessary to continually drive a greater percentage of revenue from repeat customers. And for good reason - customer acquisition is expensive and in order to become a sustainable (and growing!) business, turning those new buyers into loyal customers is a must.

But how do you do that? It comes down to understanding customer action and behavior and using that data to better engage with them.

Kissmetrics for eCommerce integrates seamlessly with Shopify to give you the insights you need to increase repeat purchases and power growth!

In this webinar, we’ll cover how Kissmetrics will help you:

Gain insights from customer data
Define the segments you should be tracking
Engage across email and facebook with those different segments

Publié dans : Marketing
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Increase Repeat Purchases on Your Shopify Site Using Kissmetrics for eCommerce

  1. 1. Kissmetrics Webinar Series INCREASE REPEAT PURCHASES ON YOUR SHOPIFY SITE USING KISSMETRICS FOR ECOMMERCE The webinar starts at 10am Pacific Time Slides and Recording will be sent out within 24 hours of the webinar Q&A after the presentation, but feel free to enter questions as they come up
  2. 2. Increase Repeat Purchases on Your Shopify Site using Kissmetrics for eCommerce JONATHAN CABIN, GROWTH MANAGER @ KISSMETRICS
  3. 3. Jonathan focuses on creating sustainable growth initiatives at Kissmetrics. He works with marketing, product and sales to understand and improve the complete customer journey with a focus on top of funnel. Outside of the office you can find him attempting to surf, exploring the Bay Area with his girlfriend and dog and traveling as much as his CEO will let him. JONATHAN CABIN Growth Manager, Kissmetrics
  4. 4. @Kissmetrics #Kisswebinar @kissmetrics
  5. 5. Why are we here?
  6. 6. BECAUSE THIS IS WHAT FUELS GROWTH Adobe Digital Index The ROI for Marketing to Existing Online Customers On average Marketers in the US must bring in 5 shoppers to equal the revenue of 1 repeat purchaser. “
  7. 7. 1 eCommerce ‘stack’ Today • Organize Your Data • People vs. Sessions • First and Last Touch Attribution • Top Segments to track and why • Various ways to engage with your different segment across email and social 2 Understand 3 Segment TABLE OF CONTENTS #Kisswebinar 3 4 Engage 5 Additional Tips and Best Practices
  8. 8. ECOMMERCE STACK TODAY #Kisswebinar Great platform, but limited analytics Sessions and pageviews, but not great for the customer journey and attribution All things Facebook! But, what about your other channels?
  9. 9. • A coherent picture of customer behavior WHAT’S MISSING? #Kisswebinar
  10. 10. • Organize your data in one place • People vs. Sessions • First and Last touch attribution UNDERSTAND YOUR CUSTOMER #Kisswebinar
  11. 11. • Organize your data in one place • Kissmetrics integrates seamlessly with Shopify and will immediately begin tracking all customer behaviors and actions • No limit on the look back window UNDERSTAND YOUR CUSTOMER CONT. #Kisswebinar + =
  12. 12. UNDERSTAND YOUR CUSTOMER CONT. #Kisswebinar People vs Sessions • Connects anonymous ID to known user • Tracks single user across multiple devices • All traits, behaviors and actions attributed to individual users • Focuses on total visits (sessions), time on page, location and device type • Can’t attribute actions to individual users • Makes segmentation difficult
  13. 13. First and Last Touch Attribution UNDERSTAND YOUR CUSTOMER CONT. #Kisswebinar • No issues with a minimum look-back window • All of your campaigns tracked in one place • What brings them to your site and what is the last thing they do before purchasing?
  14. 14. Segmentation…Why?
  15. 15. BECAUSE THIS IS WHAT FUELS GROWTH WBR Insights for eTail 2018 Annual Personalization Development Survey Personalization is at the forefront of the customer experience, so much so that it is now a customer expectation. Our greatest discovery is that while investments in personalization are growing, data quality is the competitive factor. Even heavily funded campaigns will fail if you don’t know your customers “
  16. 16. Top Customer Segments (Populations) to Track in Kissmetrics SEGMENTATION #Kisswebinar • First Time Buyers • Loyalists • Product Specific • Abandoned Cart • Old Buyer, New Interest • Other
  17. 17. SEGMENTATION CONT. #Kisswebinar Population Example in Kissmetrics - Loyalists LOYALISTS Rules: Has done VISITED SITE at least 20 times less than 365 days ago AND ———— Has done PURCHASED at least 5 times less than 365 days ago * Every business is different. These numbers are just an example. You could base this population on revenue, purchases over a longer period of time, etc. If you need help finding the best events to use to track Loyalists (or anything else!) you Customer Success Manager can help you.
  18. 18. ENGAGE #Kisswebinar • Use Customer Behavior to Determine Engagement • Relevancy • Timing • Respect • Read our ‘Quick Guide’ • Kissmetrics for Campaigns and Connections • Behavior based email campaigns • Send segments (Populations) directly to Facebook Ads Manager
  19. 19. ENGAGE CONT. #Kisswebinar Seasonal Complimentary Refill
  20. 20. ENGAGE CONT. #Kisswebinar Use Kissmetrics for better engagements
  21. 21. Tips and Best Practices
  22. 22. TIPS AND BEST PRACTICES #KisswebinarVIDA Creative Email Pop-ups
  23. 23. TIPS AND BEST PRACTICES #KisswebinarChubbies Sending ‘Thank You’ Gifts and Notes
  24. 24. TIPS AND BEST PRACTICES #KisswebinarModCloth Create Social Engagement
  25. 25. BECAUSE THIS IS WHAT FUELS GROWTH Adobe Digital Index The ROI for Marketing to Existing Online Customers On average Marketers in the US must bring in 5 shoppers to equal the revenue of 1 repeat purchaser. “
  26. 26. JONATHAN CABIN Growth Manager, Kissmetrics jcabin@kissmetrics.com Questions?

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