In order to become a successful eCommerce business it’s necessary to continually drive a greater percentage of revenue from repeat customers. And for good reason - customer acquisition is expensive and in order to become a sustainable (and growing!) business, turning those new buyers into loyal customers is a must. But how do you do that? It comes down to understanding customer action and behavior and using that data to better engage with them. Kissmetrics for eCommerce integrates seamlessly with Shopify to give you the insights you need to increase repeat purchases and power growth! In this webinar, we’ll cover how Kissmetrics will help you: Gain insights from customer data Define the segments you should be tracking Engage across email and facebook with those different segments

1. Kissmetrics Webinar Series
INCREASE REPEAT PURCHASES ON YOUR SHOPIFY SITE USING
KISSMETRICS FOR ECOMMERCE
The webinar starts at 10am Pacific Time
Slides and Recording will be sent out within 24 hours of the webinar
Q&A after the presentation, but feel free to enter questions as they come up

2. Increase Repeat Purchases
on Your Shopify Site using
Kissmetrics for eCommerce
JONATHAN CABIN, GROWTH MANAGER @ KISSMETRICS

3. Jonathan focuses on creating sustainable growth
initiatives at Kissmetrics. He works with marketing,
product and sales to understand and improve the
complete customer journey with a focus on top of funnel.
Outside of the office you can find him attempting to surf,
exploring the Bay Area with his girlfriend and dog and
traveling as much as his CEO will let him.
JONATHAN CABIN
Growth Manager, Kissmetrics

4. @Kissmetrics
#Kisswebinar
@kissmetrics

5. Why are we here?

6. BECAUSE THIS IS WHAT FUELS GROWTH
Adobe Digital Index
The ROI for Marketing to Existing Online
Customers
On average
Marketers in the US must
bring in 5 shoppers to equal the
revenue of 1 repeat purchaser.
“

7. 1 eCommerce ‘stack’ Today
• Organize Your Data
• People vs. Sessions
• First and Last Touch Attribution
• Top Segments to track and why
• Various ways to engage with your different segment across email and
social
2 Understand
3 Segment
TABLE OF CONTENTS
#Kisswebinar
3
4 Engage
5 Additional Tips and Best Practices

8. ECOMMERCE STACK TODAY
#Kisswebinar
Great platform, but
limited analytics
Sessions and pageviews,
but not great for the
customer journey and
attribution
All things Facebook!
But, what about your
other channels?

9. • A coherent picture of customer behavior
WHAT’S MISSING?
#Kisswebinar

10. • Organize your data in one place
• People vs. Sessions
• First and Last touch attribution
UNDERSTAND YOUR CUSTOMER
#Kisswebinar

11. • Organize your data in one place
• Kissmetrics integrates seamlessly with Shopify and will immediately
begin tracking all customer behaviors and actions
• No limit on the look back window
UNDERSTAND YOUR CUSTOMER CONT.
#Kisswebinar
+ =

12. UNDERSTAND YOUR CUSTOMER CONT.
#Kisswebinar
People vs Sessions
• Connects anonymous
ID to known user
• Tracks single user
across multiple
devices
• All traits, behaviors
and actions attributed
to individual users
• Focuses on total visits
(sessions), time on
page, location and
device type
• Can’t attribute actions
to individual users
• Makes segmentation
difficult

13. First and Last Touch Attribution
UNDERSTAND YOUR CUSTOMER CONT.
#Kisswebinar
• No issues with a minimum look-back window
• All of your campaigns tracked in one place
• What brings them to your site and what is the last thing they do before purchasing?

14. Segmentation…Why?

15. BECAUSE THIS IS WHAT FUELS GROWTH
WBR Insights for eTail 2018
Annual Personalization Development Survey
Personalization is at the forefront of the customer experience,
so much so that it is now a customer expectation. Our greatest
discovery is that while investments in personalization are
growing, data quality is the competitive factor. Even heavily
funded campaigns will fail if you don’t know your customers
“

16. Top Customer Segments (Populations) to Track in
Kissmetrics
SEGMENTATION
#Kisswebinar
• First Time Buyers
• Loyalists
• Product Specific
• Abandoned Cart
• Old Buyer, New Interest
• Other

17. SEGMENTATION CONT.
#Kisswebinar
Population Example in Kissmetrics - Loyalists
LOYALISTS Rules:
Has done VISITED SITE at least 20 times less than 365 days ago
AND ————
Has done PURCHASED at least 5 times less than 365 days ago
* Every business is different. These numbers are just an example. You could base this population on revenue,
purchases over a longer period of time, etc. If you need help finding the best events to use to track Loyalists (or
anything else!) you Customer Success Manager can help you.

18. ENGAGE
#Kisswebinar
• Use Customer Behavior to Determine Engagement
• Relevancy
• Timing
• Respect
• Read our ‘Quick Guide’
• Kissmetrics for Campaigns and Connections
• Behavior based email campaigns
• Send segments (Populations) directly to Facebook Ads Manager

19. ENGAGE CONT.
#Kisswebinar
Seasonal Complimentary Refill

20. ENGAGE CONT.
#Kisswebinar
Use Kissmetrics for better engagements

21. Tips and Best Practices

22. TIPS AND BEST PRACTICES
#KisswebinarVIDA
Creative Email Pop-ups

23. TIPS AND BEST PRACTICES
#KisswebinarChubbies
Sending ‘Thank You’ Gifts and Notes

24. TIPS AND BEST PRACTICES
#KisswebinarModCloth
Create Social Engagement

25. BECAUSE THIS IS WHAT FUELS GROWTH
Adobe Digital Index
The ROI for Marketing to Existing Online
Customers
On average
Marketers in the US must
bring in 5 shoppers to equal the
revenue of 1 repeat purchaser.
“

26. JONATHAN CABIN
Growth Manager, Kissmetrics
jcabin@kissmetrics.com
Questions?