1. Kissmetrics: Analytics to optimize your marketing 2. Data accuracy: the limits of aggregate and sample data Other analytics tools 3. The foundation of Kissmetrics: people, events, and properties People Events Properties Events are tied to People and Properties are tied to People 4. Build a better business by understanding people 5. Events are important actions that people take on your website Tip for new customers: start by creating 5-10 events. Gather data, learn, and adjust. Once you feel more comfortable with the tool, you can then contact our support team to talk about adding to the implementation. 1 2 3 4 Submitted a form Visited site Played video Signed up for newsletter 6. Properties are attributions of a person so you can segment later 1 2 4 Submitted a form Property: First name Property Value: Keara Visited site Property: Device Property Value: mobile Played video Property: Video Name Property Value: 2 min Demo Signed up for newsletter Property: email Property Value: kcho@kissmetrics.com 3 7. The cornerstone of Kissmetrics: People-tracking analytics tool Acquisition Activation Activation Activation Retention 8. Questions to ask yourself before building your analytics schema: • What is the goal of your website? • What are your success metrics? • Are you responsible for acquisition, activation, and retention metrics? • What types of questions do you want your analytics tool to answer? • Do you know how your campaigns are performing? 9. How do I find my best performing channels? Properties KM Properties Events Bottleneck 10. When should I start A/B testing? What should I be testing? Original Variant 11. How do I use analytics to make the right optimizations? Tip: A funnel report can be misinterpreted due to attribution and complicated buyer's journey 12. How do I improve my trial experience? Or features within my product? How do you get more people to take your desired action after they see the login page? ● A banner promoting the importance of reports? ● An engagement driving people to the reports? ● A video that shows how awesome reports are? 13. How do I get more customers to repurchase? 14. We are here to help! Addition resources are available https://blog.kissmetrics. com/topics/academy/ Customer Success Academy Support Center http://support.kissmetrics.com/

6. Kissmetrics: Analytics to optimize your marketing

7. Data accuracy: the limits of aggregate and sample data
Other analytics tools

9. The foundation of Kissmetrics: people, events, and properties
People Events Properties
Events are tied to People and Properties are tied to People

10. Build a better business by understanding people

11. Events are important actions that people take on your website
Tip for new customers: start by creating 5-10 events.
Gather data, learn, and adjust. Once you feel more comfortable with the tool, you can then
contact our support team to talk about adding to the implementation.
1
2
3
4
Submitted a form
Visited site
Played video
Signed up for newsletter

12. Properties are attributions of a person so you can segment later
1
2
4
Submitted a form
Property: First name
Property Value: Keara
Visited site
Property: Device
Property Value: mobile
Played video
Property: Video Name
Property Value: 2 min Demo
Signed up for newsletter
Property: email
Property Value: kcho@kissmetrics.com
3

13. The cornerstone of Kissmetrics: People-tracking analytics tool
Acquisition
Activation
Activation
Activation
Retention

14. Questions to ask yourself before building your analytics schema:
• What is the goal of your website?
• What are your success metrics?
• Are you responsible for acquisition, activation, and retention metrics?
• What types of questions do you want your analytics tool to answer?
• Do you know how your campaigns are performing?

16. How do I find my best performing channels?
Properties
KM Properties
Events
Bottleneck

17. When should I start A/B testing? What should I be testing?
Original
Variant

18. How do I use analytics to make the right optimizations?
Tip:
A funnel report can be
misinterpreted due to
attribution and complicated
buyer's journey

19. How do I improve my trial experience? Or features within my product?
How do you get more people
to take your desired action
after they see the login page?
● A banner promoting the
importance of reports?
● An engagement driving
people to the reports?
● A video that shows how
awesome reports are?

20. How do I get more customers to repurchase?

21. We are here to help! Addition resources are available
https://blog.kissmetrics.
com/topics/academy/
Customer
Success
Academy Support Center
http://support.kissmetrics.com/