Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen @usertesting #KISSwebinar - Join the conversation on Twitter! A brief example… Note: we’ve received permission to use all video clips in this presentation Video clip available at: h p://kiss.ly/1mHrt3a Help! I want these insights! DO SAY USER TESTING ANALYTICS ! ! ! ! SURVEYS ! ! ! ! VOICE OF CUSTOMER WHY? WHAT? DO SAY - UserTesting Userlytics / YouEye /TryMyUI Techsmith / Silverback Ethnio Tobii In-lab user tests KISSmetrics Google Analytics Optimizely / Monetate CrazyEgg / A entionWizard TeaLeaf / Clicktale Adobe Analytics / Webtrends UserZoom / Loop11 ! SurveyMonkey / Qualtrics / GCS Foresee/ iPerceptions / Zurb Verify Medallia Optimal Workshop PickFu Qualaroo Instant.ly, AYTM Support emails LivePerson / Live chat Twi er and Facebook page Kampyle / OpinionLab Verint / UserVoice Communispace / GutCheck Qualvu WHY? WHAT? Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why. WHY? Why is nobody buying the product you want them to? Why do people create an account, but not purchase? Why do people leave after 6 months? Why did the B version of the A/B test win? Don’t trust your gut. Tappers and listeners. User testing: the marketer’s secret weapon Observe your audience before they get to your site What catches their eye? What do they think of the landing page? Learn from your competition Improve your funnel Generate A/B test ideas that make an impact Test marketing campaigns before you launch them Don’t lose sales from mobile devices Video clip available at: h p://kiss.ly/1mHs3hu Google Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why. Questions? Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen THANK YOU

1. Confidential - Do not distribute
Chris Hicken & Phil Sharp
UserTesting
Marketing, Meet UX
How to Increase Conversion Rate & Boost Revenue

2. 2!
3!
Chris Hicken
COO
UserTesting
chris@usertesting.com
Phil Sharp
Senior Marketing Manager
UserTesting
@iamphilsharp
Thue Madsen
Marketing Associate
KISSmetrics
@thuelmadsen

3. @usertesting
#KISSwebinar
Join the conversation on Twi er!

4. WATCH WEBINAR RECORDING NOW
Text

5. A brief example…
Note: we’ve received permission to use all video clips in this presentation

6. Video clip available at: h p://kiss.ly/1mHrt3a

7. Section One

8. Section One

9. Help! I want these insights!

10. DO
SAY
USER TESTING ANALYTICS
!
!
!
!
SURVEYS
!
!
!
!
VOICE OF
CUSTOMER
WHY? WHAT?

11. DO
SAY
UserTesting
Userlytics / YouEye /TryMyUI
Techsmith / Silverback
Ethnio
Tobii
In-lab user tests
KISSmetrics
Google Analytics
Optimizely / Monetate
CrazyEgg / A entionWizard
TeaLeaf / Clicktale
Adobe Analytics / Webtrends
UserZoom / Loop11
!
SurveyMonkey / Qualtrics / GCS
Foresee/ iPerceptions / Zurb Verify
Medallia
Optimal Workshop
PickFu
Qualaroo
Instant.ly, AYTM
Support emails
LivePerson / Live chat
Twi er and Facebook page
Kampyle / OpinionLab
Verint / UserVoice
Communispace / GutCheck
Qualvu
WHY? WHAT?

12. Analytics tells you what happened.
KISSmetrics tells you who did it.
UserTesting tells you why.

13. WHY?

14. Why is nobody buying the product you want them to?
Why do people create an account, but not purchase?
Why do people leave a er 6 months?
Why did the B version of the A/B test win?

15. Don’t trust your gut.

16. Tappers and listeners.

17. User testing: the marketer’s
secret weapon

18. Observe your audience before they get to your site

19. What catches their eye?

20. What do they think of the landing page?

21. Learn from your competition

22. Improve your funnel

23. LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

24. Generate A/B test ideas that make
an impact

25. Test marketing campaigns before you
launch them

26. Don’t lose sales from mobile devices

27. Video clip available at: h p://kiss.ly/1mHs3hu

28. Google Analytics tells you what happened.
KISSmetrics tells you who did it.
UserTesting tells you why.

29. Questions?
Chris Hicken
COO
UserTesting
chris@usertesting.com
Phil Sharp
Senior Marketing Manager
UserTesting
@iamphilsharp
Thue Madsen
Marketing Associate
KISSmetrics
@thuelmadsen

30. THANK YOU