Strategic planning for small business

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When you are a small business owner, it's easy to get caught up in doing the work. This presentation shows you how to take a step back and think about what work you want to do and how you want to go about it. (Given as a webinar to the STC CIC SIG

Business Actualités & Politique

Strategic Planning for
Small Business
KATHERINE (KIT) BROWN-HOEKSTRA

Introductions
26 March 2014Copyright © 2014 Comgenesis, LLC
2
Pangaea Papers blog

About You
 How many years have you been in business?
 What type of business do you have?
 What’s your vision?
 What’s one thing you want to take away from today?
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Agenda
 Finding the trailhead
 Identifying your tools and supplies
 Starting the Journey
 Avoiding hazards
 Celebrating your arrival
26 March 2014Copyright © 2014 Comgenesis, LLC
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26 March 2014Copyright © 2014 Comgenesis, LLC
5Finding the Trailhead

26 March 2014Copyright © 2014 Comgenesis, LLC
6Strategic Planning Model

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What Kind of Person Are You?
 Know Yourself
 Strengths
 Weakness
 Passions
 Values
 Know Your Circumstances
 Finances
 Lifestyle
 Time Challenges

26 March 2014Copyright © 2014 Comgenesis, LLC
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Got Skills?
 Management
 Technical
 Administrative
 Accounting
 Sales

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Image: taoty / FreeDigitalPhotos.net
Analyze Where You Are

Purpose of Analysis
 Highlights true focus and vision
 Provides context
 Builds awareness and buy-in
 Builds a trail guide
 Identifies areas that need
additional resources/pain
points
 Allows you to plan globally and
act locally
 Identifies priorities
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SWOT Analysis
26 March
2014
Copyright © 2014 Comgenesis, LLC
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Strengths
Weaknesses
Opportunities
Threats

Identifying Tools & Supplies
26 March
2014
Copyright © 2014 Comgenesis, LLC
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26 March 2014Copyright © 2014 Comgenesis, LLC
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Picking your Team
 Lawyer
 Accountant
 Banker
 Financial planner
 Insurance agent
 Real estate agent?
 Mentors

26 March 2014Copyright © 2014 Comgenesis, LLC
15Plan Your Route
http://www.trailinfo.co.za/hiking/klipkraal/maps.html

Starting the Journey
26 March 2014Copyright © 2014 Comgenesis, LLC
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Keep Visualizing
Wilderness Guide Mary Murphy on Appalachian Trail http://bit.ly/GA1LIH

26 March
2014
Copyright © 2014 Comgenesis, LLC
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Close the Gap

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2014
Copyright © 2014 Comgenesis, LLC
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Measure Your Progress
Credit: ED YOUNG/SCIENCE PHOTO LIBRARY

26 March
2014
Copyright © 2014 Comgenesis, LLC
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Houston We Have a Problem
 Financial
 Project Management
 Personnel
 Legal
 Burnout

26 March
2014
Copyright © 2014 Comgenesis, LLC
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Financial
 Cash flow
 Client payment
 Vendor payment
 Taxes

26 March
2014
Copyright © 2014 Comgenesis, LLC
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Project Management
 IT
 Juggling multiple priorities
 Slipping schedules
 Bad clients
 Paperwork
 Knowing which projects to take
http://www.dem.ri.gov/programs/director/emerresp/pictures/chemical_fires/slides/cf13.html

26 March
2014
Copyright © 2014 Comgenesis, LLC
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Personnel
 W2 or 1099?
 Hiring/firing
 Training
 Harassment
 Managing with clients

26 March
2014
Copyright © 2014 Comgenesis, LLC
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Legal
 Contractual
 Liability
 Workers comp

26 March 2014Copyright © 2014 Comgenesis, LLC
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Burn Out
 Working 24/7
 Trying to do to much
 Not saying NO
 Needing new challenges
 Needing a vacation/sabbatical
 Fretting over finances
http://inhabitat.com/why-global-warming-is-not-the-biggest-reason-forest-fires-are-so-rampant-now/

26 March 2014Copyright © 2014 Comgenesis, LLC
26
Saving Your Own Bacon
 Use your team
 Ask advice
 Plan
 Perform regular risk assessment
 Schedule yourself in
 “Sharpen the saw”
 Regularly re-evaluate
 Say NO
 Take a vacation and leave your work behind

26 March
2014
Copyright © 2014 Comgenesis, LLC
28
Small Business Resources
 Organizations:
 SBA (www.sba.gov)
 NAWBO (www.nawboboise.org)
 SCORE (www.score.org/)
 Chamber of Commerce (www.boisechamber.org/)
 STC CIC SIG (www.stcsig.org/cic/)

26 March
2014
Copyright © 2014 Comgenesis, LLC
29
Resources (continued)
 Publications
 BusinessWeek (www.businessweek.com/)
 Inc (www.inc.com/welcome.html)
 FastCompany (www.fastcompany.com)
 Wall Street Journal
 Fortune
 Escape from Cubicle Nation
(www.escapefromcubiclenation.com)
 Duct Tape Marketing (www.ducttapemarketing.com)

26 March
2014
Copyright © 2014 Comgenesis, LLC
30
Resources (continued)
 Books
 Body of Work
 Now, Discover Your Strengths
 Standout
 Consulting for Dummies
 Finding Your Own North Star
 7 Habits
 Do What You Are

26 March
2014
Copyright © 2014 Comgenesis, LLC
31
Contact Info
Kit Brown-Hoekstra
+1 720.542.3075
Kit.brown@comgenesis.com
www.comgenesis.com
www.pangaeapapers.com
@kitcomgenesis

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Strategic planning for small business

1. Strategic Planning for Small Business KATHERINE (KIT) BROWN-HOEKSTRA

3. About You  How many years have you been in business?  What type of business do you have?  What’s your vision?  What’s one thing you want to take away from today? 26 March 2014Copyright © 2014 Comgenesis, LLC 3

7. 26 March 2014Copyright © 2014 Comgenesis, LLC 7 What Kind of Person Are You?  Know Yourself  Strengths  Weakness  Passions  Values  Know Your Circumstances  Finances  Lifestyle  Time Challenges

10. Purpose of Analysis  Highlights true focus and vision  Provides context  Builds awareness and buy-in  Builds a trail guide  Identifies areas that need additional resources/pain points  Allows you to plan globally and act locally  Identifies priorities 26 March 2014Copyright © 2014 Comgenesis, LLC 10

22. 26 March 2014 Copyright © 2014 Comgenesis, LLC 22 Project Management  IT  Juggling multiple priorities  Slipping schedules  Bad clients  Paperwork  Knowing which projects to take http://www.dem.ri.gov/programs/director/emerresp/pictures/chemical_fires/slides/cf13.html

25. 26 March 2014Copyright © 2014 Comgenesis, LLC 25 Burn Out  Working 24/7  Trying to do to much  Not saying NO  Needing new challenges  Needing a vacation/sabbatical  Fretting over finances http://inhabitat.com/why-global-warming-is-not-the-biggest-reason-forest-fires-are-so-rampant-now/

26. 26 March 2014Copyright © 2014 Comgenesis, LLC 26 Saving Your Own Bacon  Use your team  Ask advice  Plan  Perform regular risk assessment  Schedule yourself in  “Sharpen the saw”  Regularly re-evaluate  Say NO  Take a vacation and leave your work behind

27. Questions?

28. 26 March 2014 Copyright © 2014 Comgenesis, LLC 28 Small Business Resources  Organizations:  SBA (www.sba.gov)  NAWBO (www.nawboboise.org)  SCORE (www.score.org/)  Chamber of Commerce (www.boisechamber.org/)  STC CIC SIG (www.stcsig.org/cic/)

29. 26 March 2014 Copyright © 2014 Comgenesis, LLC 29 Resources (continued)  Publications  BusinessWeek (www.businessweek.com/)  Inc (www.inc.com/welcome.html)  FastCompany (www.fastcompany.com)  Wall Street Journal  Fortune  Escape from Cubicle Nation (www.escapefromcubiclenation.com)  Duct Tape Marketing (www.ducttapemarketing.com)

30. 26 March 2014 Copyright © 2014 Comgenesis, LLC 30 Resources (continued)  Books  Body of Work  Now, Discover Your Strengths  Standout  Consulting for Dummies  Finding Your Own North Star  7 Habits  Do What You Are

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