The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

1. Pick me! Pick me!
How your content can
catch the curator’s eye
Kit Seeborg
WebVisions NYC 2012

4. “The curator is an editor who
sorts through the content to find
the information relevant to a
company and/or its audience.
Curators are not content
creators. And this is where the
challenge lies for thought
leadership.”
Scott Gillum, Forbes Jan. 6, 2012

5. design
content context
Select
!

6. originalit
y color
layout
text style lengt
h
image
typograph Error-
y
s
free

7. SlideShare home page…

8. Pinterest – DIY Curation

9. How to catch a curator’s eye…
1. Make your content easy to
find

10. 2. Follow trends

11. 3. Avoid the echo chamber…
cho chamber

12. “Top Trends” lists = curation candy
http://trendwatching.com/briefing

13. 4. Create bite-sized versions

14. What the curator sees…hat the
curator sees…

15. 5. Choose your title wisely
Punchy!
‘Anatomy of the Perfect LandingPage'
Not so much:
‘Jenny twitter ppt final v.2’

16. 6. Tell us a little bit about yourself

17. 7. Make your content easy to share

18. 7. …easy to share

19. How to catch a curator’s eye…
1. Make content easy to find
2. Understand trends
3. No echo chamber
4. Include a bite-sized version
5. Choose your title wisely
6. Tell us about yourself
7. Make it easy to share

20. Thank you!
Kit Seeborg
kit@seeborg.com
@zsazsa @bumpertunes @slideshare