2. What this session will cover:
•
•
•
•
What is PR and what is not PR
Benefits of PR
Downsides of PR
Six DIY Media Relations tips and
tactics
• DIY PR Ideas
3. What is Public Relations (PR)?
Communicating your organization’s
messages at the right time and in
the right place to the right audience
4. What is Public Relations (PR)?
Reputation:
Building good relations with the
company’s various publics
5. What is Public Relations (PR)?
Building and Managing
Relationships with media
6. What is Public Relations (PR)?
Gaining editorial coverage
in the media for free
7. What PR is NOT
It isn't always about short-term
campaigns, such as product launches.
It includes longer-term strategic plans,
such as brand building and working with
local or global communities.
8. What PR is NOT
It is not advertising
PR
Advertising
o More control over
placement, content and
timing of message
o Third-party endorsement
gives credibility and
objectivity
o Target audience
o
Cost effective
o Strive to sell product
o
Increase search engine
visibility
o
Shaping image
o
Priceless
o Descriptive language
o
Expensive
9.
10. Benefits of PR
Reaches a wide
audience
Educates people
Placement
Credible
Detailed coverage
Image Building
Lead generation
Attract employees
Access to funding
and investors
11. Downsides of PR
• No control over story,
content, size or
placement
• PR event or release
may get “bumped”
• May misfire through
lack of coordination
with marketing
department or
inconsistent
communication
