1. Installing The Television Set(1992)Lynn Spigel Everyday Life Reader, Ben Highmore

2. Keywords Technology, housing design, television set, advertisements, outside and inside space, far-away places, living room theater, domestic isolation, integration into social life, surveillance

3. Spigel : She assumes that television as an everyday material object is a signifiying media that continually figures and refigures the environment. She considers that television both reflects and constructs social relations via both discourses and material practices. Her aim is to reveal how the television both threatened and supported dominant familial and gendered relations. She sees the television role as a practice that both unites and divides.

4. The others: Thomas Hutchinson, 1946 – Here is Television, Your Window on the World. The outside world can be brought into the home. Charles Siepmann, 1950 – Television provides a maximum extension of a perceived environment with a minimum effort. Bringing the world to people’s doorsteps. Television Technological Advance Housing design

6. indoors and outdoors are merged with window walls.

8. Housing Design Technological advance ( through fairs, museum exhibitions, department stores, home magazines ) ground for television’s introduction to the public first appearence of television as a « global village » Tv set with the picture of far-away places ( Eiffel Tower, Big Ben, Newyork City as a background picture)

9. Television provides a view of outside spaces The interest in bringing an illusion of the world into the home can be seen as part of a larger historical process in which the home was designed to incorporate social space. television as a part of a home entertainment center. tv program is like a movie. (family theater, living room theater, video theater and chairside theater) woman’s problem of spatial confinement in the home Movie theater was not only an exhibition, it was also an arena in which housewife was given to access to social life in public sphere. The conflict between women’s domestic isolation and their integration into social life.

10. What the advertisements make the television considered as... A view of outside spaces A public meeting hall ( the status of a theater date ) The sense of being there (picture and sound quality) As a theatre so it requires a comfortable placed audience with a clear view of the stage. The furniture company, Kroehler advertised a living room furniture which completely organized around the new TV center.

11. What the advertisements make the television considered as... The camouflage of the tv set. Making invisible to the outside world. Window on the world which could not look back. The theme of surveillance, tv becomes an instrument of surveillance. (disruptive effects on the relationship between the couple) Extended eyesight

12. two points emerge for women continuum visual pleasure – displeasure was associated with interior decor. visual pleasure – displeasure, was not associated with her gaze at the set, but rather with her status as representation, as something to be looked at by the gaze of another. televison was depicted as a threat to the visual appeal of the female body in domestic space. A man who was fascinated with the screen image of a woman that his real life mate remained thoroughly neglected by his gaze. competition for male attention between women and television.

14. Aesthetics ideals of middle class architecture and interior design was shaped by the television.

15. Advertisements Advance of television The change in everyday life. ( living styles, habits, etc.)