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CALM not BUSY: A New Approach for Nonprofit Communications Directors to Do Their Best Work

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CALM not BUSY: A New Approach for Nonprofit Communications Directors to Do Their Best Work

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An interactive workshop for nonprofit communications directors at the SeriousFun Children's Network CEO and Marcomm Conference, February 2016

An interactive workshop for nonprofit communications directors at the SeriousFun Children's Network CEO and Marcomm Conference, February 2016

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CALM not BUSY: A New Approach for Nonprofit Communications Directors to Do Their Best Work

  1. 1. Kivi Leroux Miller President, Nonprofit Marketing Guide.com CALM not BUSY: A New Approach for Nonprofit Communicators to Do Their BestWork Slides: slideshare.net/kivilm
  2. 2. Thoughts or Reactions from the Last Session?
  3. 3. Goal for This 90 Minutes: Help you chart a course to a more reasonable communications plan.
  4. 4. What about your nonprofit’s approach to communications doesn’t seem reasonable now? Jot down some ideas.
  5. 5. How does your own personal style or work habits contribute to the overwhelm? Jot down some ideas.
  6. 6. #CALMnotBUSY Always Be CALM Collaborative, Agile, Logical, and Methodical not BUSY Bogus, Unrealistic, Sidestepping, andYoked
  7. 7. B is for BOGUS Bogus = Deceptive, meaningless, or fake. For example, measuring your productivity only by your level of activity, and not by the result of that activity, is bogus. Let’s name some bogus thinking within your organization or your own behavior.
  8. 8. B is for BOGUS More ways nonprofits are bogus: • Constantly shifting tactics or messaging. • Falling down the rabbit hole or chasing the bright shiny object (wasting lots of time) • Thinking your nonprofit and its issues are unique special snowflakes that no one else can understand.
  9. 9. U is for UNREALISTIC For example, thinking that you can accomplish a mile-long to-do list every day. Let’s name some unrealistic thinking within your organization or your own behavior.
  10. 10. U is for UNREALISTIC More ways nonprofits are unrealistic: • Not allowing enough time to get quality, creative work done. • Believing that your nonprofit should be a household name. • Thinking that viral videos are easily manufactured.
  11. 11. S is for SIDESTEPPING For example, failing to prioritize what’s important, and instead saying all goals are equally important. Let’s name some situations where you or your nonprofit is sidestepping something important.
  12. 12. S is for SIDESTEPPING More ways nonprofits are sidestepping: • Avoiding hard conversations and failing to say NO! • Failing to put in the time to really listen to others, internally and externally. • Allowing walls to build up between departments. • Letting personalities get in the way of collaboration.
  13. 13. Y is for YOKED For example, continuing to do things the way they have always been done. Or responding immediately when your email or social media pings an alert. Let’s name some instances where you or your nonprofit is yoked to something negative.
  14. 14. Y is for YOKED More ways nonprofits are yoked: • Too many layers of review. • Communications are too conservative, for fear of failure or offending someone. • Too much deliberation required before responding to breaking news. • Our own perfectionism.
  15. 15. #CALMnotBUSY Always Be CALM Collaborative, Agile, Logical, and Methodical not BUSY Bogus, Unrealistic, Sidestepping, andYoked
  16. 16. What is going well with communications at your nonprofit? Where are you getting it right? Jot down some ideas.
  17. 17. C is for COLLABORATIVE What does great collaboration look like with: Your camp staff or volunteers? Other communications or development staff? Your executive director? Your board members?
  18. 18. C is for COLLABORATIVE Other ways to be collaborative: • Help people see the big communications picture and how they fit into it. • Create clear processes for working together. • Build listening into your ongoing routine.
  19. 19. A is for AGILE Name some times when your organization or you were especially agile. When did you move quickly with good results?
  20. 20. A is for AGILE Other ways to be agile: • Expect the unexpected, and plan for it. • Create agile content that can be used in many different ways. • Establish clear lines of authority, delegation, and communication.
  21. 21. L is for LOGICAL What about your communications strategy makes perfect sense? What do you know to be absolutely true?
  22. 22. L is for LOGICAL Other ways to be logical: • Integrate communications, fundraising, and programmatic goals. • Ground everything in the 3 Marketing Questions. • Follow best practices, experiment and learn!
  23. 23. M is for METHODICAL What systems or habits do you have in place that are working well? What’s humming along smoothly?
  24. 24. M is for METHODICAL Other ways to be methodical: • Use an editorial calendar. • Set up systems and tools that others can embrace and use, with or without you. • Find a personal productivity system that works for you.
  25. 25. What can you change on your own when you return to work?
  26. 26. What conversations can you start with others to improve the way you work as a team?
  27. 27. Kivi Leroux Miller President, Nonprofit Marketing Guide.com Let’s stay in touch! @kivilm kivi@ecoscribe.com NonprofitMarketingGuide.com/blog Fb.com/nonprofitmarketingguide

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