Presentation to the SeriousFun Children's Network CEO and Marcomm Conference, February 2016.

1. Kivi Leroux Miller
President, Nonprofit Marketing Guide.com
What Successful Nonprofits
Get Right About Marketing
and Fundraising
. . . and Where Those Who Struggle Have Gone Astray
Slides: slideshare.net/kivilm

2. Daily blog, weekly e-newsletter, and helpful
downloads. Free.
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A panels, marketing time-savers, private
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Nonprofit Marketing Accelerators. Six-week
intensive coaching programs where you decide
the strategy, do the work, and deliver the goods.
New topic each quarter.
Communications Director Mentoring Program.
The ultimate six-month professional
development program for nonprofit
communications directors.
January–June and July-December sessions.

4. A Few Lessons from
Coaching Hundreds of
Nonprofits and 6 Years
of Nonprofit
Communications
Trends Reports.

5. The “defaults” for
which channels
and how often
are clear.

6. However, these
defaults usually
produce “good”
but not necessarily
“great” results.

7. 2016 Nonprofit Communications
Trends Report npmg.us/2016

8. 2016 Nonprofit Communications
Trends Report npmg.us/2016

9. 2016 Nonprofit Communications
Trends Report npmg.us/2016

10. 2016 Nonprofit Communications
Trends Report npmg.us/2016

11. Producing great
communications
results is about
much more than
tactics.

12. 2016 Nonprofit Communications
Trends Report npmg.us/2016

13. What do you think
happens in
nonprofits when
these problems
aren’t handled
well?

14. How should
Communications
Directors
respond?

15. #CALMnotBUSY
Always Be
CALM
Collaborative, Agile,
Logical, and Methodical
not BUSY
Bogus, Unrealistic,
Sidestepping, andYoked

16. How should
Executive
Directors
respond?

17. The 4 Ds of
Effectively Managing
Communications Teams
• DEDICATE your time (including your own) and real
resources.
• DEFINE the work.
• DELEGATE the work, including decisions.
• DISCUSS the work often.

18. DISCUSS
DELEGATE
DEFINE
DEDICATE
COLLABORTIVE . . . . . .
AGILE . . . . . . . . . . . .
LOGICAL . . . . . . . . . . . .
METHODICAL . . . . . .

19. DEDICATE . . . . . . .
DEFINE . . . . . . . . . . . .
DELEGATE . . . . . . . . . . . . . .
DISCUSS . . . . . .
METHODICAL
LOGICAL
AGILE
COLLABORTIVE

20. To help a Communications
Director be more
Methodical, an
Executive Director should
Dedicateboth time and
resources to the work.

21. 2016 Nonprofit Communications
Trends Report npmg.us/2016

23. Dedicateboth your time and
resources to the work.
•Dedicate real staff time – including your own
– as well as a real budget.
•Put the communications director on the
senior management team.
•Dedicate time to creative thinking.
•Dedicate yourself to understanding the
basics.

24. To help a Communications
Director be more
Logical, an
Executive Director should
Define the work.

26. Focus on the People Who LeanYourWay
WHO are we
communicating with?

27. WHATis our
message to them?
Motivate Them toward a Clear Call to Action

28. WHEN and
WHERE do we
deliver that message
to those people?
Share the Same Message in
Multiple Channels, Many Times

29. Definethe work.
•Define the strategy. SayYES to a few key
approaches, and NO to everything else.
•Define the priorities. Fight for important
over urgent.
•Define and limit the scope of the job.

30. To help a Communications
Director be more
Agile, an Executive Director
should Delegatethe work,
including decisions.

31. Communications directors
herd cats.
All. Day. Long.
Don’t be another cat.

32. Delegatethe work, including
decisions.
•Empower staff to make and implement
decisions.
•Minimize the hoops you make staff jump
through.
•Allow staff to invest in professional
development, then listen.
•Delegate control over their own schedules.

33. To help a Communications
Director be more
Collaborative,
an Executive Director should
Discuss the work often.

34. Editorial Meetings
Quarterly – 3-6 Month Big Picture
Monthly – Editorial Calendar
Weekly – Timely Adjustments

35. 2016 Nonprofit Communications
Trends Report npmg.us/2016

36. Discuss the work often.
•Participate in regularly scheduled editorial
meetings.
•Openly discuss ways to improve internal
communications.
•Make time for check-in discussions as
campaigns are developed.

37. What insights
have you
gained today?

39. Kivi Leroux Miller
President, Nonprofit Marketing Guide.com
Let’s stay in touch!
@kivilm
kivi@ecoscribe.com
NonprofitMarketingGuide.com/blog
Fb.com/nonprofitmarketingguide