Exploring 5 topics in 5 slides.
The table stakes of #sales
- Differentiated Competitive Advantage
- Pricing
- Unit Economics
- Career Coaching
- Sales Velocity Formula
- Sales Process
- Problem Definition
- The 10/80/10 rule
9. Some people think the sales force’s job is to communicate value to customers. To
these people, sales is about buying a bunch of search ad words or mouth-piecing a
company’s message. They’re wrong. – Mark Cranney“
Source: If SaaS Products Sell Themselves, Why Do We Need Sales? – Mark Cranney, A16z, May 30
10/80/10:
- Hyper-personalize
- Template w/dynamic
fields
- Personalize w/dates
Problem Definition:
- Why buy anything
- Why buy from
your company
- Why buy now
Sales Process