1. Using Social Media, Digital Communication Tools, and Online Networks in Extension Education Karen Jeannette Community of Practice Support eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette UNL Extension Fall Conference 2011

2. http://creativecommons.org/licenses/by-sa/2.0/deed.en 92% of American adult internet users search for information http://www.flickr.com/photos/denverjeffrey/5133538450/ http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx 78% of American adults use the Internet

3. Bound by time and space

6. Accessibility Scalability Diversity Frequency Continuously Removing barriers of time and space

7. What are traditional roles in Extension? Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47

8. How can we use social media tools, digital communication tools, and online networks to enhance our roles?

9. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Online Social Network Engagement Potential Building & sustaining relationships; drawing out resources

10. Access- Discover

11. WHAT IS DISCOVERABILITY ?

12. Discover able Discover ed SHARE LINK CONSUME Increase search engine discovery Increase social discovery Discoverability

15. Unique Useful Compelling Content Formats Call to Action “ Who, What, When, Where… Everytime” – Melissa Rach, BrainTraffic Adventures in Online Content Resonate

16. Not always predictable, but consider… Timing Niche/custom topics Network strengths Simplicity Sharable Will they share?

17. Publish Content People Can Share

20. Attract- Learn

21. What are people seeking ? What are you seeking ? + / -

22. Focus passion interest need

23. Align tools with your passion, interest, needs SUPPORT ANCHOR (HUB) CONVERSE Support self learning Increase Efficiencies: Link, Embed Storage, Organize, Manage Aid in Search Sensemake: Host In-Depth Topic Connect to Social Tools/Network Archive Engage Build and Sustain Relationships Create emergent learning opportunities Tools Social Bookmarking Google Reader Google Calendar RSS Feeds, Widgets Flickr Photo Slideshare.net YouTube Website Blog Facebook Twitter YouTube Google Alerts, Summify (to find conversations)

25. http://www.myminnesotawoods.umn.edu/

26. Making content discoverable http://www.myminnesotawoods.umn.edu/

27. Discoverable: Oak wilt widget on DNR http://www.myminnesotawoods.umn.edu/

28. Embeddables: examples http://www.myminnesotawoods.umn.edu/

29. MMW poster http://z.umn.edu/MMWposter http:// ksusocialmedia.wikispaces.com/Eli+Sagor

33. Which social media tools should I start using?

35. Embed

36. UMN Extension Master Gardener Director’s Blog

37. Facebook Fanpage

38. Facebook Fanpage

39. Facebook Group Page

40. Twitter

45. Twitter Timing

46. Citizen Science Call to Action

48. Second Life and YouTube

49. Google +

51. Achieve- Innovate?

52. http://www.jarche.com/2011/09/organizing-for-diversity-and-complexity/

54. What resources do you hope to draw out from your network?

55. What’s possible?