Love Impact, Inc. will sponsor a walk-a-thon and health fair Memorial Day weekend as a vehicle to save 10 families from foreclosure and raise awareness about the subtle values that walking can have on peoples’ health. All applicants for the grants will be screened and must meet the criteria established by Love Impact, Inc. before the applicants are allowed to participate. The qualified participants will be required to go through training and demonstrate their ability to be self-sufficient and maintain any agreements established in accordance with their mortgage modification. A committee appointed by the Board of Directors of Love Impact, Inc. will select the 10 candidates that will receive the grant assistance for their loan modification. All funds received through sponsorships and donations to the Love Runs the City campaign will be used to save 10 families from foreclosure. The funds will be distributed directly to the bank(s) no later June 15, 2010.

1. Love Impact, Inc.
March 8, 2010
Proposal for
Love Runs the City Presents:
Walk-A-Mile for a Mortgage
Kevin J. McGlathery
Executive Director
Love Impact, Inc.
kevinmcglathery@loveimpact.org
(504) 895-5410 (o)
(404) 438-1760 (m)

2. I. SUMMARY ................................................................................................................................ 3
II. INTRODUCTION ....................................................................................................................... 4
III. NEEDS/PROBLEMS .................................................................................................................. 5
IV. GOALS/OBJECTIVES............................................................................................................... 5
V. PROCEDURES/SCOPE OF WORK ......................................................................................... 5
VI. TIMETABLE ................................................................................................................................ 6
VII. BUDGET .................................................................................................................................... 6
VIII. KEY PERSONNEL ...................................................................................................................... 7
IX. EVALUATION............................................................................................................................ 7
X. ENDORSEMENTS ...................................................................................................................... 7
XI. NEXT STEPS ............................................................................................................................... 7
XII. APPENDIX A ............................................................................................................................. 8
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3. I. Summary
Love Impact, Inc. (Impact) is a 501(c) 3 non-profit organization that strives to positively
impact the New Orleans community through love. Impact will operate through four (4)
primary divisions: Financial Empowerment, Economic Development, Youth
Advocacy/Education, and Social Advocacy. Love Impact, Inc. strives to positively
impact the New Orleans community through love and positive social action. We will
consistently develop projects that foster caring for “community capital” through social
advocacy, youth education and mentoring, financial empowerment, and home
ownership/retention initiatives.
Love Impact, Inc. will sponsor a walk-a-thon and health fair “Love Runs the City Presents:
Walk-A-Mile for a Mortgage,” July 17, 2010 as a vehicle to save 10 families from
foreclosure. We will also use this event as an opportunity to raise awareness about the
subtle values that walking can have on peoples’ health. The money raised will be
distributed as grants to be used to negotiate loan modifications or refinance.
All applicants for the grants will be screened and must meet the criteria established by
Love Impact, Inc. before the applicants are allowed to participate. The qualified
participants will be required to participate in a series of financial empowerment classes.
These classes are designed to educate the participants on responsible uses of credit,
financing, and budgeting. We believe that the certification received in these classes will
play a significant role in the loan modifications or refinancing negotiated.
A committee appointed by the Board of Directors of Love Impact, Inc. will select the 10
candidates that will receive the grant assistance for their loan modification. All funds
received through sponsorships and donations to the Love Runs the City campaign will be
used to save 10 families from foreclosure. The funds will be distributed directly to the
bank(s) no later than August 6, 2010.
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4. II. Introduction
Love Impact, Inc. was founded and established in November 2009 by Bishop Lester Love
and Chery Harrison. They currently serve as President and Vice President respectively.
The Mission of Love Impact, Inc. is to positively impact the New Orleans community
through love and positive social action. We will consistently develop projects that foster
caring for “community capital” through social advocacy, youth education and
mentoring, financial empowerment, and home ownership/retention initiatives.
The ultimate goal of Love Impact, Inc. is to create wealth and expand economic
opportunities which will promote neighborhood improvement, enhancing quality
affordable housing. By strengthening the business community, Love Impact will:
 Extend credit to low and moderate income people, consumer, small
business, and community development projects.
 Foster holistic, broad-based community economic development as well
as the development of capital within low wealth areas/communities.
 Provide technical assistance to the borrower before and after the loan to
ensure the success of the loan and expand the business capacity of the
borrower.
 Facilitate community economic and social development through a
myriad of educational enhancement programs and projects.
 Empower individuals and communities to gain access to credit and
capital.
 Provide assessment of community-based lending patterns and develop
target strategies for neighborhood revitalization.
 Coordinate development activities in target area (New Orleans)
Love Impact has identified New Orleans as its target city. The Greater New Orleans
Community Data Center’s repopulation study has identified several communities where
repopulation is well below 75% of pre-Katrina population. In other areas, where
repopulation has been significant, the sudden change in the economic make-up of the
community causes the economy to be unstable.
“Housing costs skyrocketed in the New Orleans area after Katrina.
The multiple levee failures and hurricane force winds destroyed
hundreds of thousands of homes causing an immediate escalation
in home prices and rental rates for the remaining habitable housing
(New Orleans Metro Area Housing Affordability, Allison Plyer, Elaine
Ortiz, and Kathy Pettit; October 13, 2009).”
This same study goes on to state how high housing costs can limit a region’s ability to
attract and retain essential components of the workforce necessary to sustain a healthy
economy.
When combined, these factors adversely influence traditional types of development
scenarios but they could provide opportunities for non-traditional approaches to
neighborhood revitalization. Impact is in the perfect position to service this unique set of
circumstances.
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5. III. Needs/Problems
Love Runs the City will bridge the rough waters that the credit crunch has had on hard
working families in and through the New Orleans community.
 Help hard working families modify mortgages that may have them
overextended
 High foreclosure rates lead to blight and community degradation
IV. Goals/Objectives
Love Runs the City will become a vehicle that Impacts the community by raising
awareness about community issues such as financial empowerment and preventative
health measures.
 Save 10 families from foreclosure
 Encourage walking as a preventative measure for healthy living
 Financially empower the community through financial literacy initiatives
V. Procedures/Scope of Work
We will roll out this initiative in three phases.
Phase 1: Application and Screening
 Fill out discreet online application at www.thecityoflove.com
 Provide collateral information for verification (income, credit report, etc.)
 Ensure that modification or refinance is a viable option
Phase 2: “Sweat Equity” Financial Literacy and Walk Registration
 Certified Financial empowerment courses for the applicants (must receive
certification)
 Register for walk and raise $200 minimum for the cause
Phase 3: Walk-A-Thon and Health Fair
 Bring together health care professionals for health fair
 Execute walk July 17, 2010
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6. VI. Timetable
Description of Work Start and End Dates
Phase One Application and Screening March 2, 2010 – April 3, 2010
Phase Two Financial Literacy Program April 5, 2010 – July 16, 2010
Phase Three Walk & Health Fair July 17, 2010
VII. Budget
Below is the proposed costs and budget of the project.
Description of Work Anticipated Costs
Phase One Application and Screening $ 2,500
Phase Two Financial Literacy Program $ 1,500
Phase Three Walk & Health Fair $16,000
Total $ 20,00 0.00
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7. VIII. Key Personnel
All other infrastructure needs will be filled by volunteers recruited from the community.
Executive
Vice President: Director:
Chery Harrison Kevin J.
McGlathery
Community
Outreach
Organizer:
Sonjia Kirk
IX. Evaluation
The success of this project will be measured by achieving the goals set herein. We will
help ten (10) families stave off foreclosure and become financially independent through
education and financial literacy courses.
X. Endorsements
We have received numerous endorsements from organizations throughout the Greater
New Orleans community.
 The City of Love Church
 New Orleans Neighborhood Partnership Network
XI. Next Steps
For successful completion of this project, Love Runs the City needs the readers of this
document to help the following things to happen.
 Viral marketing: Tell friends, family, and neighbors
 Sponsor this event; Platinum, Gold, Silver, Bronze, or Copper (see Appendix A)
 Come out and support!!!
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8. XII. Appendix A
2 Platinum Title Sponsors at $25,000:
Branding entire event
Exposure on all media outlets (TV, radio, print, and web)
Logo placed on all banners & signage
Logo on all materials (t-shirts, flyers, posters, e-blasts, & social media)
Company Name on commemorative plaque for 10 grant recipients
Opportunity to address the registrants
Name mentioned at all City of Love services
Website recognition & link to your website
Business information placed in all event materials
Participation in press conference
4 Gold Event Sponsors at $15,000:
Exposure on all media outlets (TV radio, print, and web)
Logo placed on all banners
Logo on collateral materials (t-shirts, flyers, posters, & e-blasts)
Company Name on commemorative plaque for 10 grant recipients
Name mentioned at all City of Love Sunday services
Web recognition & link to your website
Business information placed in all packets
8 Silver Walk Sponsors at $5,000:
Exposure on all media outlets (TV, radio, print, and web)
Logo on collateral materials (t-shirts, flyers, posters, & e-blasts)
Company Name on commemorative plaque for 10 grant recipients
Company name mentioned during weekly worship services
Web recognition & link to your website
Business information placed in all packets
Bronze Walk Sponsors at $1,000:
Business Name listed on T-shirt
Logo on collateral materials (flyers, posters, & e-blasts)
Web recognition & link to your website
Business information placed in all packets
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9. Copper Sponsors at $500:
Business Name listed on T-shirt
Business name listed on collateral materials (flyers, posters, & e-blasts)
Business information placed in all packets
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