MARLTON, NJ (JAN 22, 2015) — Orpical Group, a full-service marketing company that specializes in web design and development, recently collaborated with MediScribe, Inc.

1. For Immediate Release
Contact: Shelly Lesse
Owner, Mediscribe Inc.
e: shelly@mediscribeinc.com
p: 1-888-893-8973
Orpical Group’s New Jersey Web Design Team Develops
New Website For Medical Transcription Company
MARLTON, NJ (JAN 22, 2015) — Orpical Group, a full-service marketing company that
specializes in web design and development, recently collaborated with MediScribe, Inc.
The two organizations partnered to redesign MediScribe’s website. The successful
website redesign and launch was completed to enhance user experience and overall
functionality. In addition, the companies aimed to boost brand awareness, and revise
content in effort to expand MediScribe’s US based, HIPAA Compliant Medical
Transcription Service.
To enhance the functionality of the medical transcription company’s website, Orpical
Group incorporated a new responsive framework. In addition, the two companies
utilized MediScribe’s expertise and market assessment to present industry findings.
One key finding showed an increased demand for augmented medical transcription
services to work with electronic medical records (EMRs). Electronic medical records are
digital files containing health information about patients that are typically filled out by
doctors. In 2010, the U.S. Department of Health and Human Services (HHS) introduced
measures that implemented groundwork for the widespread adoption of EMRs within
medical institutions.
“Electronic health records will never completely replace the need for medical
transcription services,” said Shelly Lesse, Owner, MediScribe, Inc. “The field of medical
transcription has faced challenges with technology, electronic health record guidelines,
and rigid security. But as we’ve seen—as many other industries have seen—technology
isn’t perfect. And, in the world of health, documentation needs to be perfect. Doctors
need accuracy in their reports and they don’t have time to edit and proofread reports

2. they create on a computer. In addition, many medical transcription companies are
based overseas. This also creates problems as nothing translates literally, creating
breakdowns, and increased proofing on the doctor’s end. All of MediScribe’s medical
transcriptionists are based in the United States, and we never outsource offshore.
Because of the industry demand, and problems presented with offshoring, the precise
human touch that we provide at MediScribe is still very much needed.”
Lesse went on to add that patient demand was a factor that would fuel the transcription
field for many years to come and will play a huge role in MediScribe’s growth. The
website redesign features a one-page, anchor based navigation. The User Interface (UI)
Design created by Orpical Group aims to quickly guide medical practitioners, simplifying
and shortening the time from introducing the problem to presenting a solution.
“The mindset here was that practitioners are already short on time,” said Stefan Schulz,
Lead Designer on The MediScribe Redesign, Orpical Group. “Let’s not waste any more
of their time with multiple pages of content. We wanted a simple user flow that stressed
that the imperfections of new technology, and we wanted to pose a couple simple
questions: Are you frustrated? Could you be seeing more patients? If so, we have your
solution. MediScribe’s medical transcription service is efficient, cost effective and
compatible with all electronic medical record platforms. MediScribe can help you get
you off the computer and back to providing patient care.”
Edward DuCoin, CEO, Orpical Group added: “Working with MediScribe was an absolute
pleasure. Unlike many companies considering a website redesign, they set goals ahead
of time, evaluated their market, and accepted the realities surrounding their business.
From there, everything was fairly simple. Our work became less about designing a new
website and more about reflecting MediScribe’s intuition and commitment to provide the
best medical transcription service. The new web design is just one rung on the overall
marketing ladder. Consistently accelerating the new positioning will be the step that
ultimately makes the redesign a success.”
ABOUT MEDISCRIBE, INC
MediScribe, Inc. is a unique medical transcription company founded in 1986.
MediScribe transcriptionists are all based in the United States and have a minimum of
ten years experience in their chosen specialties. To learn more about MediScribe and
their medical transcription service, please visit www.mediscribeinc.com.
ABOUT ORPICAL GROUP
Orpical Group is a full-service marketing agency based in South Jersey specializing in
web design, branding, creative strategy, operations and sales. Since 2012, Orpical

3. Group has helped clients realize and sustain high levels of individual and organizational
performance. To learn more about Orpical Group and their web design and
development services, please visit www.orpical.com, or email info@orpical.com.
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