Brief overview of Russian Internet market from therunet.com

1. Runet today is…

2. Internet users
59.5m 45.6m
monthly daily
By the 2014 that’s 77%
there will be of users or 39%
80m Internet of adult
users in Russia population!

3. Internet penetration still around
50% — much less than EU average
But almost 45% of users now live outside of big cities.
48% 28%
of users via mobile
connect mostly broadband
via broadband

4. Mobile
Every third user Every fiſth
also use mobile at use mobile
least once a month internet daily
Mobile internet are And
growing twice as smartphones
fast sales too

5. Social
99,7% of daily
users have social
Russian spend on average 12,8 hours
network account monthly using social networks
February 2012
February 2011

6. Advertising
2%
16%
Russian advertising 50%
market — fastest 13%
growing in Europe
15%
4%
$1.35B in 2011 TV +18% Outdoor +15%
+56% since 2010 Radio +15% Internet +56%
Print +6% Other +32%

7. Startups
investments in 2011
$750m
of them were public
$370m
Overall — more than $2b investments

8. Government initiatives
From 77
to th place 56 th
in World Economic forum
Global Information
technology rating
in a year
From 59th to 27th in UN E-Government survey in 2 years

9. E-Commerce
Almost $10B
in 2011 (+ 30% in a year)
$2.8B — airplane and train tickets
Users transferred $4B to online payment systems in 2011
14m russians bought something online in a six months

10. Runet and Russian economy
Runet economy worth
1,4% GDP of Russia
Or
$25B

11. Thank you