SPAR keynote - A Roadmap for Digital Marketing

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[object Object],[object Object],A: 605 miljoen B: 60,5 miljoen

[object Object],[object Object],[object Object],A: 7% B: 2,5%

[object Object],[object Object],A: Spotify B: Ping 

[object Object],[object Object],A: 6,5% B: 11,1%

[object Object],[object Object],A: Bump! B: Shazam 

[object Object],[object Object],```` ```` ```` ```` 1 – Brief 2 – Plan 3 – Realize 4 – Evaluate

[object Object],```` ```` ```` ```` 1 – Brief 2 – Plan 3 – Realize 4 – Evaluate “ Begin with the end in mind.” Stephan Covey

[object Object],Impact on ROI High Sales Loyalty Low Brand Awareness Brand Image Short Long Term impact

[object Object],Impact on ROI High Store Traffic Subscriptions CRM program Low Effective Reach Innovative, Convenience shopping Short Long Term impact

[object Object],Impact on ROI High SKU Sales Low Increase Brand Awareness Positive Brand Image Short Long Term impact

[object Object],```` ```` ```` ```` 1 – Brief 2 – Plan 3 – Realize 4 – Evaluate “ He who fails to plan, plans to fail.” Proverb

[object Object],Advertorials Digital Framework | Plan Banner ads e-mail list AdWords

[object Object],SPAR apps Narrow casting Digital Framework | Plan SPAR websites SPAR e-newsletter

[object Object],Digital Framework | Plan Twitter followers Bloggers’ attention Facebook fans User Generated Content

[object Object],Impact on ROI High Low Short Long Term impact

[object Object],[object Object],Impact on ROI High Low Short Long Term impact Launch: Youtube + TVC Spread: UCG, Twitter

[object Object],[object Object],Impact on ROI High Low Short Long Term impact 180 Video replies Requests from fans

[object Object],```` ```` ```` ```` 1 – Brief 2 – Plan 3 – Realize 4 – Evaluate “ If it doesn’t sell, it isn’t creative.” David Ogilvy

[object Object],Digital Framework | Realize “ Do we develop digital campaigns centrally or locally?”

Digital Framework | Realize Shell’s DM offering

[object Object],```` ```` ```` ```` 1 – Brief 2 – Plan 3 – Realize 4 – Evaluate “ Save 10% and double your ROI.” The Curly Guy

[object Object],[object Object],Homepage SPAR 432.800 125.512 8.785 29% 7% SHOP # ORDERS 58% 38% Direct Traffic MSN platform 4% Search 5,8%

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[object Object],Leverage Local Services Join the Conversation Pioneer Business Models Embrace Mobile

[object Object],1. Leverage Local Services

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Opportunities | Pioneer Business Models 2. Pioneer Business Models

Opportunities | Pioneer Business Models Every day a new item on sale

[object Object],3. Embrace Mobile

[object Object],[object Object],225.000 apps 5 miljard downloads 27,4 miljoen users 70.000 apps 1 miljard downloads 11,6 miljoen users 7.200 apps 1 mln downloads 41 miljoen users

[object Object],4. Join the Conversation

[object Object],Branded Facebook page: 14,000,000 friends

[object Object],Pitch your best idea for a better world a win $5-$250k

[object Object],Social Media Marketing Insight: all ingredients you buy every six day are the same! Taste The Difference

[object Object],```` ```` ```` ```` 1 – Brief 2 – Plan 3 – Realize 4 – Evaluate Leverage Local Services Join the Conversation Pioneer Business Models Embrace Mobile

[object Object],Klaas Weima Managing Director [email_address] @klaasweima energize.nl

[object Object],Digital Roadmap – Summary

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Countries, Brand Managers Countries Digital Taskforce, Countries Digital Taskforce 4. How can we implement? 3. How can we get there? 2. Where do we want to go? ,[object Object],[object Object]

[object Object],“ Cannibalization… Does the internet have borders?”

[object Object],[object Object],“ Do you look in the back mirror or through the front window?”

SPAR keynote - A Roadmap for Digital Marketing

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SPAR keynote - A Roadmap for Digital Marketing

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