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Public Relations And The Media 4.23.07

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Texas Wesleyan University
Texas Wesleyan University

A presentation that I did at Embry-Riddle Aeronautical University in 2007. The news release exercise was also included with this presentation.

BusinessActualités & Politique
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Public Relations and the Media Presented by Dr. Kay Colley April 23, 2007
Who am I? ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do you know about PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Like journalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Unlike journalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Like advertising ,[object Object],[object Object],[object Object]
Unlike advertising ,[object Object],[object Object],[object Object],[object Object]
Internal versus external ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The communications process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skills needed for public relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of public relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most important tool ,[object Object]
A word on spin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercises: The news release ,[object Object],[object Object],[object Object]
For more information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Public Relations And The Media 4.23.07

  • 1. Public Relations and the Media Presented by Dr. Kay Colley April 23, 2007
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