http://www.kleen-ritecorp.com/c-627-general.aspx | From excetional customer service to alternative car wash services, like deep detailing or even dog washing stations, can lure new customers in and keep old ones. Provide car wash services and products that other businesses don’t and you may find yourself ahead of the game.

2. The car wash industry’s
annual revenue is around
$5.8 billion dollars.1
How does one ensure their
car wash will attract more
of the American people’s
money?
On the following pages we
are going to dive into
several strategies that can
make your business more
money.

3. It may sound obvious, but good customer service pays –
literally. Loyal customers are worth up to 10 times as
much as their first purchase.2 Also, the average
American will praise a business to 9 people, while they
will complain to a whopping 16.3

4. If you build it, they will sit.
Make your waiting area an
enjoyable place. If it’s
outdoors make sure to
have shade and seating.
Provide reading materials
or TVs to keep customers
from growing impatient.

5. The machines you use and
the products you apply
should be something
special.
Investing in high quality
pumps, like those made by
General Pump, will yield
superior results.
The soaps and chemicals
you use will also have an
effect on the car as well the
customer experience.

6. Environmentally friendly
options can attract a new
customers.
Providing products and
chemicals that reduce
water pollution and your
business’ carbon footprint
can put you a step above
competition.

7. Offer discounts to those who check-
in on Facebook or Yelp. Not only are
they getting a discount, you’re
getting free advertising in their
sphere of influence.
Reward cards and loyal customer
coupons are also great options to
keep your customers coming back.

8. Taking care of cars is your bread and
butter, but why not open up space to
other forms of income?
A self-service dog washing station
could be the perfect solution. They are
cheap to run, require no labor, and
occupy customers while their cars dry.

9. Another way to make
money is to not lose it.
Follow safe practices to
ensure their well-being and
your pocketbook.
Workplace injuries can cost
employers a lot – when it
comes to heavy machines
and large amount of water,
it’s better to be safe than
sorry.

10. For more information, please call:
1-800-233-3873
Or visit:
https://www.kleen-ritecorp.com
More than half a century ago Kleen-Rite
started as a mom-and-pop supply store in
Columbia, Pennsylvania. Now we are a major
American supplier for the car wash industry.
Even though we have grown, we have never
forgotten our roots – we care about quality
products at affordable prices and amazing
customer service.

11. Slide 1 Photo “1420582” provided by http://www.freeimages.com/
Slide 8 Photo “745370” provided by http://www.freeimages.com/
1 Statistics provided by http://www.statisticbrain.com/car-wash-car-detail-
industry-stats/
2 White House Office of Consumer Affairs
3 American Express Survey, 2011