Guide to putting together a successful food truck street marketing campaign. Including examples of methods employed by familiar brands, including: Fritolay, Microsoft, Fox, Food Network, Namco, and the State of Louisiana. Written by Kathryn Harriman, Social Media and Creative Marketing Consultant

1. Make the most out of your
street promo event

2. This one is a no-brainer.You’re there to make an impression so don’t skimp
on the fare. Consider partnering with a chef or an established food truck.
ESPNs World Cup Experience Food Truck event featured a
partnership with the popular Kogi Korean BBQ Taco truck
chefs, who created a special menu for the event.
Photos courtesy of Roadstoves.com
6Tips for a Successful FoodTruck Campaign

3. Invest in professionally designed, eye-catching vinyl wraps for your truck.
It’s all about branding so make full use of your billboard on wheels.
Big companies like FOX know how important it is for the truck to
look right. They have strict standards for design teams working
on promotional trucks for their street campaigns.
Photos courtesy of Roadstoves.com
6Tips for a Successful FoodTruck Campaign

4. It’s not all about food. Your goal should be to maximize the time spent with
your patrons (and potential customers!). Consider adding entertainment.
6Tips for a Successful FoodTruck Campaign
When NAMCO used a food truck to promote their “Ninja Storm” video game at various
gamer conventions they installed large screen tvs for live game play.
Photos courtesy of Roadstoves.com

5. Research a spot to set up shop that is unique as well as relative to your target
market.Think outside the box.Avoid places you could be lost in the crowd.
6Tips for a Successful FoodTruck Campaign
Louisiana Economic Development Agency had the right idea when they parked their
promotional food truck outside the Los Angeles Convention Center for the E3 gaming
event. They even set up a seating area. Photos courtesy of Roadstoves.com

6. Use social media to promote the event and invite your active followers. Make it
easy for newcomers to connect with you online for future marketing efforts.
6Tips for a Successful FoodTruck Campaign
Camarena Tequila and Tostitos are two brands that maximized social media for their
food truck campaigns. QR codes, on-site Facebook/Twitter following and Facebook
pages dedicated to the event are some of the ways they engaged with their audience
online. Photos courtesy of Roadstoves.com

7. A food truck promotion is a huge undertaking and you may find that you
need additional help to make it happen.
On private listing sites like
foodtruckrental.com, you can deal
directly with the truck owner. If you feel
like you can handle the rest this is a
quick, and often very affordable, option.
But if you’re already overwhelmed, contact
roadstoves.com. They’ve successfully
done it before for some pretty big brands:
Microsoft, Live Nation, ESPN, FOX, Food
Network, to name a few..
6Tips for a Successful FoodTruck Campaign