1. Kliment Riabov
Edita Novakova
Nguyen Hanh
Antti Soini
Pavel Myshov
Matvey Titov

2. When we see an iceberg, the portion which is visible
above water is, in reality, only a small piece of a
much larger whole. Similarly, people often think of
culture as the numerous observable characteristics of
a group that we can *see* with our eyes, be it their
food, dances, music, arts, or greeting rituals. The
reality, however, is that these are merely an external
manifestation of the deeper and broader components
of culture -- the complex ideas and deeply-held
preferences and priorities known as attitudes and
values

3. Deep below the "water line" are a culture's core
values. These are primarily learned ideas of what is
good, right, desirable, and acceptable, as well as
what is bad, wrong, undesirable, and unacceptable.
In many cases, different cultural groups share the
similar core values (such as "honesty", or "respect", or
"family"), but these are often interpreted differently
in different situations and incorporated in unique
ways into specific attitudes we apply in daily
situations.

4. It is also important to note that the core values of a culture
do not change quickly or easily. They are passed on from
generation to generation by numerous institutions which
surround us. These institutions of influence are powerful
forces which guide us and teach us. Although an economic
system may change, or a new methodology in school may
be adopted, or new definitions of "common and normal"
may be perceived on the television, there are innumerable
forces that continue to mold a culture as they have in the
past.
So, like an iceberg, there are things that we can see and
describe easily... but there are also many deeply rooted
ideas that we can only understand by analyzing
values, studying institutions, and in many cases, reflecting
on our own core values.

5. Cultural iceberg (Edward T. Hall)

6. Religion: Christian 35%, atheistic 60% , 5% unknown
Food and beverages: national dish - Roast pork with bread dumplings and
sauerkraut or Beef Goulash with bread dumplings
Beverages:
* Beer – consumption 145 l per capita (2011) - 1. rank in the World (87 l in
Finland)
* Spirit - (40%): Plum spirit, Becherovka (herbal spirit)
Sport: Ice hockey (WOG Nagano ´98), Football, Speed-skating (WR
Sáblíková), Biatlon, Athletics (Zátopek 18x WR, Šebrle) etc..
Art: the world known painter and decorative artist Alfons Mucha – The Slav
Epic; Composers: Smetana, Dvořák – From the New World, Contemporary Film
directors: M. Forman- One Flew Over the Cuckoo's Nest; Music band: Charlie
Straight
Folklore: Mix of Christian and pagan customs – dance: Verbuňk (UNESCO
Cultural Heritage)

7. * Eccentric apperance is not very popular, especially among older
generation
* Low tolerance for gay and lesbian couples among older people
* Infidelity like a social taboo
* Envy, jealousy still exist, hopefully it is a remain from the communist
era (1948-1990) also „fear“ from to be different
* Everybody has his own opinion to everything – Global Economic
Crises, World peace etc.
* No joke is inappropriate, black humour is very popular
* Complaining to everything, especially about money in each situation
* Gestures, body language: Eye contact, shaking hands, huging
(between friends and family), personal space needed

8. * Folklore
* Literature
* Handicraft
* Icon painting
* Ballet
* Cuisine
* Traditions
* Sports
* Holidays
* Religion

9. *Gender roles
*World view
*Personal space
*Friendship
*Pace of work
*Dating and courtship
*Low tolerance for gay and lesbian couples
*Great respect for the older generations
*Ideas about leadership

10. * Respect to authority
*Eye contact in public places may be taken as a
challenge
*Hospitality once Russians get to know you
*Russian language dominant despite many ethnic
diversity
*Impression management and appearances matter;
don’t be worse off than others
*Personal relationships and favors to be above law
*Value of education, science and high literacy rates
*Great sense of national pride

11. *January 1-5 - New Year(the biggest Russian holiday)
*January 7 - Christmas (Orthodox Christmas)
*February 14 - St. Valentine's Day
*February 23 - Defender of the Motherland Day
*March 8 - International Women's Day
*May 1 - May Day, day of spring and work
*May 9 - Victory Day
*April 12 - Cosmonautics Day
*Varies - Maslenitsa, Maslenitsa Week

12. What you see us
Harmony Filial Piety
Duty
Buddism
Family
High expectation from parents
Karma Honor

14. Here it is