1. Industrial/Institutional Cleaners
In-Depth Report Series
Food Service Cleaning Products:
U.S. Market Analysis and Opportunities
7th Edition
To Be Published 3rd Quarter 2013
Base Year: 2013
This comprehensive analysis will address such topics as:
The impact of consolidation among suppliers, distributors, and end
users
Growth opportunities for important segments such as fast food
establishments, lodging, and restaurants and for new and
emerging segments such as assisted living centers
Competition among full-line suppliers, makers of household
brands, and distributors promoting house brands
Consumption and buying patterns among different customer
groups and factors that influence the purchasing decision
Evolving distribution channels, including alternative formats,
direct selling, private labeling, and the role of warehouse clubs and
other retailers
The changing shape and image of the contract feeding industry
The impact of low-temperature warewash leasing programs and
other dish machine options
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Report #Y74F | © 2012 Kline & Company, Inc.

2. Food Service Cleaning Products:
U.S. Market Analysis and Opportunities
Report Scope
Food Service Cleaning Products: U.S. Market Analysis and Opportunities is a comprehensive qualitative and quanti-
tative analysis of this sector, which is estimated to reach more than $2.3 billion in 2012. This report will examine
the broad group of end-use markets for this industry, the largest of which is full-service restaurants.
Each end-use chapter will profile the consumption and buying patterns of the different customer groups, analyzes
the market position of key suppliers, and provides attitudinal scaling of critical buying factors. This study will also
provide in-depth analysis of major product categories, distribution channels, warewash machinery, and the critical
issues affecting the market, including consolidation, alternative formats, direct selling, and private labeling.
Key Benefits
Kline & Company has been serving the industrial and institutional cleaners industry for over 50 years. Food Service
Cleaning Products: U.S. Market Analysis and Opportunities is a detailed assessment of food service cleaning
products and the suppliers who offer them. Benefits for subscribers are summarized below:
Supplier profiles that can be used for competitive benchmarking as well as identifying potential merger and
acquisition candidates.
Detailed analysis of the competitive terrain to help subscribers to segment the market and identify sustainable
niches in end-use segments and product categories.
A thorough examination of the marketing channel and key and emerging intermediaries to help subscribers to
formulate winning channel strategies.
Data-rich analysis of specific end-use segments and product categories to assist both market and strategic
planners and brand and category managers.
Insight into emerging trends like green cleaning and opportunities and threats like private labeling to help
management to address market change and devise winning strategies.
www.KlineGroup.com Report #Y74F | © 2012 Kline & Company, Inc.

3. Food Service Cleaning Products:
U.S. Market Analysis and Opportunities
Tentative Report Contents
1. Introduction 3. End-use Profiles 4. Supplier Profiles
Scope Pertinent information and insightful Brief profiles of about 50 suppliers of
Data sources and methods analysis for each of the 12 major end- food service cleaning products. Profiles
use segments listed in Table 1. The fol- will include descriptions of companies'
2. Executive Summary lowing information will be provided: business, location, and sales. A repre-
Market size and segmentation Introduction sentative list is included in Table 4.
Business assessment Structure of the industry
Trends and opportunities Products 5. Product Category Profiles
Analysis of consumption by: Methods of cleaning
– End use (see Table 1) General information on major food serv-
Low-temperature warewash pro-
– Product group (see Table 2) ice cleaning product categories listed in
grams
– Product category (see Table 3) Table 3, which will supplement detailed
Distribution channels
– Product form (liquid vs. dry) information found on each category in
Critical buying factors
Relationship to other cleaning seg- the end-use profiles. The following infor-
Suppliers
ments mation will be provided:
Role of contractors
Competitive landscape Future outlook and assessment Total consumption
Channels of distribution Consumption by end use
Private-label activity Suppliers
Methods of cleaning
Prices and margins
Critical buying factors
Future outlook and appraisal
Table 1: End-use Segments Table 2: Product Groups
Table 3: Product Categories
Analyzed
Colleges and universities Automated warewashes
Dish machine sanitizers Oven and griddle cleaners
Fast-food restaurants Manual warewashes
Floor cleaners Presoaks
Full-service restaurants Janitorial cleaners
General-purpose cleaners Rinse and drying aids
Government facilities
Glass cleaners Sanitizers and bleaches
Hospitals
Kitchen drain cleaners Scouring cleaners
Industrial facilities and office
Lime scale removers Scouring pads
buildings
Liquid and foam hand soaps Stainless steel cleaners
Lodging establishments
Machine dishwashing All other products
Nursing homes
detergents
Recreational facilities
Manual dishwashing
Retail hosts detergents
Schools
Miscellaneous end uses
Table 4: Select Suppliers to be Profiled
3M Colgate-Palmolive Corporation Termac
ABC Compounding Ecolab Procter & Gamble The Clorox Company
Aqua Clean Systems Envirochem Inc. Reckitt Benckiser Theochem Laboratories
Auto-Chlor System Flo-Kem Sanolite Chemical UNX Chemicals
Betco Corporation GOJO Industries Corporation Venus Laboratories
Buckeye International Kimberly-Clark Sealed Air Warsaw Chemical
Canberra Corporation Midlab Spartan Chemical Zep
Carroll Company Nyco Products Spurrier Chemical
Company
Chemmark Pariser Industries
Sunburst Chemicals
Chemtron PDQ Manufacturing
Swisher Hygiene
Church & Dwight PortionPac Chemical
NOTE: List is tentative and subject to change based on charter subscriber input and research findings.
www.KlineGroup.com Report #Y74F | © 2012 Kline & Company, Inc.

4. Food Service Cleaning Products:
U.S. Market Analysis and Opportunities
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insights is accurate, current, and reliable.
During the course of field research, Kline's professional staff of industry experts conduct in-depth discussions and
personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including manufac-
turers and marketers of food service cleaning products, makers of machinery and equipment, distributors and other
channel intermediaries, end users, and other industry sources. This approach has proven to be the most effective and
reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportu-
nities.
Primary research will comprise the bulk of the overall research methodology for this report. Kline will conduct
approximately 900 interviews with end users, distributors, suppliers, and other industry sources based on a
stratified, random sample that accounts for size of establishment, region, and chain/independent affiliation.
In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product
literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of statistical
data from government, industry, and trade associations and agencies.
Kline Credentials Recently published or in-progress research for the
Industrial/Institutional Cleaners industry includes:
Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies Food Processing Cleaning Products
find a clear path to success. The firm has served the management
Janitorial and Housekeeping Cleaning Products
consulting and market research needs of organizations in the
chemicals, materials, energy, life sciences, and consumer products Laundry Chemical Products
industries for over 50 years.
Kline's research and consulting services extend across the entire I&I industry value chain. Our solutions have helped
clients develop better ways to create and profit from new business opportunities, respond to competitive and
economic threats, improve productivity, achieve sustainable growth, and optimize performance. Kline provides
clients with facts, forecasts, and recommendations based solidly on the realities of the market.
Our market research reports and services are designed to provide subscribers with a deeper understanding of their
markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they
often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as
their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
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www.KlineGroup.com Report #Y74F | © 2012 Kline & Company, Inc.