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Energy
In-Depth Report Series




          The Global Business Outlook
          for Brightstocks


          To Be Published 4th Quarter 2013
          Base Year: 2012
          Forecasts to 2022



          Regional Coverage             A comprehensive business report on the global future for bright-
                                        stocks specifically focusing on:
          North America

          Latin America
                                            Current and forecast supply and demand by region
          Asia-Pacific                      Key formulation approaches
          Europe                            Brightstock substitutes
          Africa and the Middle East        Current and future pricing scenarios
                                            Competitive forces
                                            Business opportunities and threats for suppliers and buyers




  www.KlineGroup.com
  Report #Y604B | © 2013 Kline & Company, Inc.
The Global Business Outlook for Brightstocks

Report Scope
The Global Business Outlook for Brightstocks will provide subscribers with a comprehensive, accurate, and independent
appraisal of global supply and demand of brightstocks and the business opportunities and threats for brightstock
suppliers and buyers. The study is designed specifically to provide subscribers with the information and insights required
to construct sound business plans and capitalize on emerging opportunities in the very dynamic lubricant basestock
business.

The study will focus specifically on paraffinic and naphthenic brightstocks used in commercial automotive, consumer
automotive, and industrial lubricant and functional fluid applications. The base year for the supply and demand data will
be 2012. The study will include forecasts for 2017 and 2022.

The study will cover the global market; however, the study will be broken into the following regions: North America, Latin
America, the Asia-Pacific region, Europe, and Africa and the Middle East. International trade will also be examined in the
report, as the basestock business is increasingly becoming truly global.


Key Benefits
It is clear that the basestock business has changed significantly in the last 10 to 15 years. Brightstock producing Group
I plants have closed in the past, creating a short supply of brightstock. The recent enormous Group II capacity expansion
has overloaded the market, substituting Group I from a number of applications. Thus, Group I producers face tremendous
pressure to shutdown plants. GTL basestocks are now a reality. These with other plants supplying Group III have
increased the supply of light viscosity basestocks and reduced the relative supply of heavy visocosity basestocks.

The Global Business Outlook for Brightstocks is a syndicated analysis designed specifically to help subscribers navigate
the challenging “white water” of change that lies ahead. In addition to providing an objective and through analysis of
brightstock supply and demand, the study will present an unbiased, forward-thinking assessment of what the business
for this viscosity grade will look like in the next 10 years on a global basis. It will also address the opportunities that will
be presented to the suppliers, as well as threats that might loom for the buyers through this period of rapid change.

The report will provide subscribers with:

    An objective evaluation of where the brightstock business is today and where it is going
    A clear understanding of supply and demand drivers
    A pragmatic analysis of competitive forces
    An unbiased assessment of future supply and demand
    – Insights into projected plant closings, expansions, and grass roots investments that could affect supply
    – An assessment of decommissioned or mothballed PDA units that could be restarted to increase supply
    – Demand that could move to alternatives
    Manufacturing technologies: what changes could be made to enable greater production of brightstocks at existing
    facilities?
    Intermaterial competition
    – When would the PIBs and other substitutes become more interesting in a greater number of applications?
    A critical examination of current and likely pricing scenarios
    Forecast scenarios from which to build solid business plans
    Valuable insights and information on business opportunities and threats




  www.KlineGroup.com                                                            Report #Y604B | © 2013 Kline & Company, Inc.
The Global Business Outlook for Brightstocks




                  Tentative Report Contents

                  1.   INTRODUCTION


                  2. EXECUTIVE SUMMARY


                  3. BRIGHTSTOCK MANUFACTURING OVERVIEW


                  4. DEMAND: CURRENT AND FORECAST MARKETS/APPLICATIONS


                  5. SUPPLY: CURRENT AND FORECAST


                  6. SUPPLY DEMAND ANALYSIS


                  7.   SUBSTITUTE PRODUCTS: SUPPLIERS, TECHNICAL ISSUES


                  8. MARKET OPPORTUNITIES AND THREATS




  www.KlineGroup.com                                         Report #Y604B | © 2013 Kline & Company, Inc.
The Global Business Outlook for Brightstocks

  Methodology
  Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
  confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to
  ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

  During the course of field research, Kline's professional staff of industry experts will conduct in-depth discussions
  and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including
  finished lubricant manufacturers and marketers, distributors and suppliers, basestock refiners, lubricant additive
  suppliers, leading OEMs, key end users, and other direct influencers on supplier purchase decisions.

  This approach has proven to be the most effective and reliable approach to obtaining accurate market data,
  capturing expert insights, and identifying business opportunities. Primary research will represent the bulk of our
  research efforts.

  In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product
  literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of
  statistical data from government, industry, and trade associations and agencies.

  Kline Credentials
  Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that
  helps companies find a clear path to success. The firm has served the management consulting and market research
  needs of organizations in the chemicals, materials, energy, life
  sciences, and consumer products industries for over 50 years.        Recently published or in-progress research for the Energy
                                                                             industry includes:

  Kline's research and consulting services extend across the entire             Competitive Analysis for the Global Lubricant
  energy industry value chain. Our solutions have helped clients                Basestocks Industry

  develop better ways to create and profit from new business                    Global Lubricants: Market Analysis and Assessment
                                                                                Global Synthetic Lubricants: Market Analysis and
  opportunities, respond to competitive and economic threats,
                                                                                Opportunities
  improve productivity, achieve sustainable growth, and optimize                LubesNet Database: Annual Online Subscription
  performance. Kline provides clients with facts, forecasts, and                Opportunities in Lubricants North America
  recommendations based solidly on the realities of the market.

  Our market research reports and services are designed to provide
  subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information
  about their competitors. Our clients tell us they often use Kline's market research to validate their own internal
  analysis, and many clients rely on Kline reports as their most critical source of information.

  For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
  at www.KlineGroup.com, or contact us at any of our regional offices listed below.




  North America        Latin America          Europe               China                     India                    Japan
  +1-973-435-3407      +55-11-3079-0792       +32-2-770-4740       +86-21-5292-5353          +91-124-4546-100         +81-3-3242-6277




  www.KlineGroup.com                                                              Report #Y604B | © 2013 Kline & Company, Inc.

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The Global Business Outlook for Brightstocks

  • 1. Energy In-Depth Report Series The Global Business Outlook for Brightstocks To Be Published 4th Quarter 2013 Base Year: 2012 Forecasts to 2022 Regional Coverage A comprehensive business report on the global future for bright- stocks specifically focusing on: North America Latin America Current and forecast supply and demand by region Asia-Pacific Key formulation approaches Europe Brightstock substitutes Africa and the Middle East Current and future pricing scenarios Competitive forces Business opportunities and threats for suppliers and buyers www.KlineGroup.com Report #Y604B | © 2013 Kline & Company, Inc.
  • 2. The Global Business Outlook for Brightstocks Report Scope The Global Business Outlook for Brightstocks will provide subscribers with a comprehensive, accurate, and independent appraisal of global supply and demand of brightstocks and the business opportunities and threats for brightstock suppliers and buyers. The study is designed specifically to provide subscribers with the information and insights required to construct sound business plans and capitalize on emerging opportunities in the very dynamic lubricant basestock business. The study will focus specifically on paraffinic and naphthenic brightstocks used in commercial automotive, consumer automotive, and industrial lubricant and functional fluid applications. The base year for the supply and demand data will be 2012. The study will include forecasts for 2017 and 2022. The study will cover the global market; however, the study will be broken into the following regions: North America, Latin America, the Asia-Pacific region, Europe, and Africa and the Middle East. International trade will also be examined in the report, as the basestock business is increasingly becoming truly global. Key Benefits It is clear that the basestock business has changed significantly in the last 10 to 15 years. Brightstock producing Group I plants have closed in the past, creating a short supply of brightstock. The recent enormous Group II capacity expansion has overloaded the market, substituting Group I from a number of applications. Thus, Group I producers face tremendous pressure to shutdown plants. GTL basestocks are now a reality. These with other plants supplying Group III have increased the supply of light viscosity basestocks and reduced the relative supply of heavy visocosity basestocks. The Global Business Outlook for Brightstocks is a syndicated analysis designed specifically to help subscribers navigate the challenging “white water” of change that lies ahead. In addition to providing an objective and through analysis of brightstock supply and demand, the study will present an unbiased, forward-thinking assessment of what the business for this viscosity grade will look like in the next 10 years on a global basis. It will also address the opportunities that will be presented to the suppliers, as well as threats that might loom for the buyers through this period of rapid change. The report will provide subscribers with: An objective evaluation of where the brightstock business is today and where it is going A clear understanding of supply and demand drivers A pragmatic analysis of competitive forces An unbiased assessment of future supply and demand – Insights into projected plant closings, expansions, and grass roots investments that could affect supply – An assessment of decommissioned or mothballed PDA units that could be restarted to increase supply – Demand that could move to alternatives Manufacturing technologies: what changes could be made to enable greater production of brightstocks at existing facilities? Intermaterial competition – When would the PIBs and other substitutes become more interesting in a greater number of applications? A critical examination of current and likely pricing scenarios Forecast scenarios from which to build solid business plans Valuable insights and information on business opportunities and threats www.KlineGroup.com Report #Y604B | © 2013 Kline & Company, Inc.
  • 3. The Global Business Outlook for Brightstocks Tentative Report Contents 1. INTRODUCTION 2. EXECUTIVE SUMMARY 3. BRIGHTSTOCK MANUFACTURING OVERVIEW 4. DEMAND: CURRENT AND FORECAST MARKETS/APPLICATIONS 5. SUPPLY: CURRENT AND FORECAST 6. SUPPLY DEMAND ANALYSIS 7. SUBSTITUTE PRODUCTS: SUPPLIERS, TECHNICAL ISSUES 8. MARKET OPPORTUNITIES AND THREATS www.KlineGroup.com Report #Y604B | © 2013 Kline & Company, Inc.
  • 4. The Global Business Outlook for Brightstocks Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline's professional staff of industry experts will conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including finished lubricant manufacturers and marketers, distributors and suppliers, basestock refiners, lubricant additive suppliers, leading OEMs, key end users, and other direct influencers on supplier purchase decisions. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will represent the bulk of our research efforts. In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of statistical data from government, industry, and trade associations and agencies. Kline Credentials Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. Recently published or in-progress research for the Energy industry includes: Kline's research and consulting services extend across the entire Competitive Analysis for the Global Lubricant energy industry value chain. Our solutions have helped clients Basestocks Industry develop better ways to create and profit from new business Global Lubricants: Market Analysis and Assessment Global Synthetic Lubricants: Market Analysis and opportunities, respond to competitive and economic threats, Opportunities improve productivity, achieve sustainable growth, and optimize LubesNet Database: Annual Online Subscription performance. Kline provides clients with facts, forecasts, and Opportunities in Lubricants North America recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 www.KlineGroup.com Report #Y604B | © 2013 Kline & Company, Inc.