This document outlines 10 chapters on growth hacking. It discusses that growth hacking focuses on scalable growth through a startup mentality of being user-focused, data-driven, agile, and ruthlessly prioritizing what drives growth. Some key aspects covered include identifying the "aha moment" that drives loyalty, understanding growth drivers, and examples from companies like using invites and notifications to drive word-of-mouth growth. The overall document provides an introduction to growth hacking principles and frameworks.
8. „A person whose true north
is growth.”
“Everything they do is
scrutinized by its potential
impact on scalable growth.”
Sean Ellis
Source: http://www.startup-marketing.com/where-are-all-the-growth-hackers/
9. “Whenever you hear anyone talk
about ‘growth hacks’ ,
just mentally translate it in your
mind into ‘bullshit’.”
Paul Graham
36. • Key Interactions that create value for the user
• Core Action that creates Loyalty and Retention
• Data Point that seperates Power-Users from Churning
Users
• Recurring Patterns
• Network Density (x connections in x days)
• Active Contribution (x pieces added)
• Frequency (Returning within timespan x)
37. • Twitter: Following 30 people
• Facebook: Adding 7 friends in 10 days
• Zynga: Day 1 retention
• Dropbox: 1 file upload
• Pinterest: 1st pin
• YouTube: 1st video upload
• Slack: 2,000 Messages
• Zalando: MyFeed curation