1.
Debunking Asian Travel Myth
By Eric Gnock Fah
Co-founder & President of Klook

2.
30,000+ Activities
9M+ Unique Visitors / Month
1M+ Verified users reviews
50+ nationalities

3.
356MM
Outbound Travel Growth Rate January to August, 2016

4.
2016 Outbound Distribution - Asia
Southeast Asia (+India)
32%
Rest of North Asia
31%
China
37%
China Rest of North Asia Southeast Asia (+India)
(68.7 M)
(59.6 M)
(58 M)
Source: mastercard (2016)
** China: excludes same-day travel**

5.
Smartphone Ownership
during Travels

6.
70%
30%
Desktop
Mobile
80%
20%
12 - 24 hrs
Confirm Instantly
50% 50%
Before Trip
In-Destination
Source: Klook (2017)

7.
ParksParks
NatureGourmet Hot Springs
Ancient townsAnimals Shopping
StarsBlossom Skiing
Climbing
Islands
Extreme sportsCulture & historyScuba diving

8.
The Family Guardian
The Budget Socialite
The Deal-Seeking Adventurer
Defining FITs in Asia

9.
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