This presentation by Kathy Klotz-Guest and Greg Holsen highlights 9.5 traits of 'scrappy brands.' We don't mean scrappy by size. Scrappy is an attitude of being plucky, human and story-driven. Scrappy brands take us on a journey and we ourselves in that story.

1. With Your Storytellers
Kathy Klotz-Guest & Greg Holsen
Traits
Of

2. YOUR
STORY
DOCENTS
Copyright. 2014. Kathy Klotz-Guest and
Greg Holsen.
Marketing Storyteller,
Content Creator,
Comic Improviser
Visual Storytelling,
Producer, Pitchman

3. It’s About…
Attitude And Values.
Connecting With People.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Scrappy Isn’t About Size.
Or Revenues. Or Products.

4. They clearly communicate a larger
purpose in the world.
Copyright. 2014. Kathy Klotz-Guest and
Greg Holsen.

5. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They are great
storytellers.
Customers share that
story because they see
themselves in it. Illustration: andrian bekiarov

6. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They also tell powerful and emotional visual
stories.
Photo: Jeff Widener
Photo: Alfred Eisenstaedt Photo: Jackson Marketing Group

7. Copyright. 2014. Kathy Klotz-Guest and Greg
Holsen.
They are human.
Because employees and customers are.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.

8. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Their employees and customers
are big advocates.

9. They have a distinct personality and sense of humr.

10. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They speak ….
Photo: Gabor
Openly
Honestly
Simply

11. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They lead
with
empathy
and
humility.
Photo: Kelsey

12. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Soou
They
constantly
innovate
and
delight.
Source: peddhapati

13. Copyright. 2014. Kathy Klotz-Guest and
Greg Holsen.
They take us with them and ask us to walk
alongside.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.

14. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.

15. Kathy Klotz-Guest
KeepingItHuman.com
Storytelling, Messaging and Content Strategy
Greg Holsen
RockPointStudios.com
Visual Storytelling
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.