This presentation, based on my ebook, provides easy ways to add humor and levity to your marketing content. Humor is human and it's noisy out there. Travel lightly!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Create Better Marketing Content with Humor
1. K a t hy K lo t z -Gu est
@kathyklot z g ues t
kathy@keep ing ithuman.c om
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Create Better Marketing Content with
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Image courtesy of cubicle ranch.com
Changes by Kathy Klotz-Guest
BAROMETER
O’
4. Clutter
Every 2 days, we create as much information as
existed from all of human history up to 2003
– Eric Schmidt, former CEO, Google
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“A wealth of information creates a poverty of attention.”
~ Herbert Simon, late Nobel laureate economist
Attention, Trust
12% trust execs; 60+% trust
people like me
Volume of Information
Marketing Challenge
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Humor is Human and Pattern Disruption Deivce
Source: Pen Waggener, CC 2.0
Humor Disrupts the Expected
Pattern
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Peter McGraw, co-author of
The Humor Code, posits that the
Benign Violation Theory
explains what makes things funny.
“I shot an elephant in my
Pajamas. How it got there,
I’ll never know.”
– Groucho Marx
Image source: Wikipedia.org
Violation of the Expected
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Getting Started
Source: Jon Mick CC 2.0
9. Customer Pain
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Start with a customer pain
Image source: crtmedical
10. The Truth:
Relationships are Hard
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www.kinaxis.com
Go for Big Truth: It’s Funny
11. Hubspot, “Unsubscribe”
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I could change...
Maybe we could be
friends with benefits?”
Image source: screen shot Hubspot
12. Exaggerate!
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Image Source: Creative Commons Wikipedia
Friedrich Bohringer
Take challenges to comic extremes
25. Start Small. Just Start.
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No actual fingers were harmed
in the making of this photo!
Available on Amazon.com
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Want more?
Get the ebook
on Amazon.com!
27. Thank You for
‘Keeping it Human’
with me!
Kathy Klotz-Guest MA, MBA
Storyteller
Marketer
Comic Improviser
kathy@keepingithuman.com
@kathyklotzguest
408.578.8040
Marketer to the “Human” KindAll rights reserved 2014. Klotz-Guest