This checklist is designed for Real Estate Agents and covers everything they need to consider when creating an effective Facebook Page.

1. www.kmdigitalmarketing.co.nz 0800 273 363 info@kmdigitalmarketing.co.nz
FACEBOOK PAGE CHECKLIST FOR AGENTS
Your ability togeneratequality real estateleads fromFacebookstarts withsetting up your Facebookpage so thatleads flow
easily fromFacebookto you.Go througheachsection and review your pageand make the changessuggested below.
✥ Your Header Photo
Your header photois themost important part ofyour page. Since the majority of people who“like” your pagedon’t actually
come over toyour page to like it (they like it in their newsfeed) your cover photois your first (andoftenyour last) opportunity to
draw themin.
▢ Should be interesting
▢ Should be relevant
▢ Should be alocal landmark or local place
▢ Should be crystalclear
▢ Should havea strong call-to-actiononit
▢ Should havea strong call-to-actioninthe description
▢ Should havea clickable link in thedescription
▢ Should size optimized for Facebook
▢ Should be changed it often
✥ Your Call-To-ActionButton
▢ Activateyour Call-To-Actionbutton
▢ Point it to a lead capturelanding page

2. www.kmdigitalmarketing.co.nz 0800 273 363 info@kmdigitalmarketing.co.nz
✥ Your Profile Photo
Second only to your header photo,your profilephoto expresses and identifies whoyouare,and that doesn’t necessarily mean
it’s aphoto of youor your logo.
▢ Should be interesting
▢ Should be relevant
▢ Should be crystalclear
▢ Should identify whoyouareor whatyouareabout
▢ Must be size optimized for Facebook
✥ Your About Section
Nextto your page name, your aboutsection is whatGoogle and Facebookuse to pull your pageup in searches.It’s whatthey
use to“index” so youwantto make sure youfill these out.As fully as possible.
Your “Short” About Section…
▢ Usea strong call-to-actionthatresonateswith your prospects
▢ Display a clickable capture link in it
▢ Encouragepeople toclick onthe capturelink
Your “Long” About Section…
▢ Keep it full of keywordrichinformation
▢ Featureyour websiteprominently severaltimes
▢ Stuff it full of testimonials
▢ Keep your verbiage“them” focused not“I” focused
✥ Your Apps & Tabs
▢ Review your apps & tabs
▢ Only keep whatyouareusing
▢ Only keep whatactually worksfor lead generation
▢ Drivetrafficpurposely to your apps/tabs
▢ Thefewer apps/tabs the better
✥ Your Posts
Your page posts (status updates) areintegral toyour presencein Facebook Graph Searchand Google search.Makesureyou
areactiveand relevant.

3. www.kmdigitalmarketing.co.nz 0800 273 363 info@kmdigitalmarketing.co.nz
▢ Post at least twicea week (Inadvanceif needbe)
▢ Post contentthat is relevanttoyour targetmarket
▢ Post contentthat is in alignment with your business
▢ Post a variety oftypesof content:textonly,links, photos, video
▢ Post good quality 3rd party content
▢ Respond to every single like, comment & shareposts on your page get
▢ Deletespam comments on your posts
▢ Run promotional posts as ads, do notpost themonyour page
▢ Shareyour blog posts
▢ Stop having your listings automatically post toyour page.
✥ Your Videos
Videos areextremely powerful onFacebook. Makesure youaretaking advantageof this opportunity Facebookis giving you.
▢ Setup a featuredvideo
▢ Setup a playlist
▢ Add anew videoat least oncea month

4. www.kmdigitalmarketing.co.nz 0800 273 363 info@kmdigitalmarketing.co.nz
✥ Your Page
Thename ofyour page is indexed and searchable withFacebook Graph
Searchand in Google. You want your pagename to reflectwhatthey are
going toreceiveor experienceby connectingwith your page.
▢ Get your custompage user name (URL)
▢ Keep your URLshort
▢ Name your page something other than your nameand/or brokerage
name
▢ Promote your Facebookpage on your websitewith alike box (onyour ownprofilepage)
▢ Respond to all posts by othersonyour page
▢ Deletespam posts onyour page
✥ Your Analytics
Who “likes” your page and how they interactis important, both for page healthand page growth.It is infinitely more important to
havequality,targeted page likes than it is to haveahigh number ofpage likes.
▢ Your page “likes” need tobe targetedbuyers& sellers not colleagues
▢ Purge your page “likes” (getrid of colleagues)