Call Girls Guwahati Just Call WhatsApp 7870993772 Top Class Call Girl Service...
Finnish digital learning business cluster 2005
1. Learning Business Cluster
in Finland, 2005
Contentbusiness.fi Learningbusiness.fi SWbusiness.fi
This is a compilation of Finnish companies serving
the Competence Development Technologies,
Solutions and Services Market.
The publication contains also selected articles from
www.learningbusiness.fi webservice.��
����������������������������������������������������
�����������������������������������������������
��������������������������������������������������
�����������������������������
�����������������������������
�����������������������������������
�������������������������������
����������������������������
��������������������������
�������������������������������������������������
������������������������������ ����������������������
�Autumn ������������
�������������������������������������������i, Timo Bergman
������������3�����
3. 3
Learning Business
PART A: CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
29.9.2005
Business Ecosystem Perspective on Internationalisation – Small- and Micro-size
Vendors in Finnish Digital Learning Business Cluster
Dr. Esa Matikainen1
, Fennia Consulting Ltd Oy
Executive Producer Kari Mikkelä
2
,The Centre of Expertise for Digital Media, Content Production and Learning
Services in Finland
Digital learning business, eLearning, is in Finland, a fragmented industry cluster where internationalisation is critical
for companies due to the small size of domestic markets. This article is a summarization of a study conducted in
spring 2005. It describes the overall business ecosystem and stakeholder map of the emerging cluster of Finnish
digital learning business, and uses them to examine companies’ internationalisation paths and enhancement of the
internationalisation process. The company management needs to identify the whole stakeholder environment and to
define the optimal relationship with each stakeholder. Variant internationalisation paths and strategies put emphasis
on different stakeholders. The company can speed up access to customers in the target market by building strong
cooperation links with the relevant stakeholders. Also recommendations for industrial development and public actions
are recommended so that the field could develop into a successful cluster of its own.
Background
Digital learning business, eLearning, is an extremely fragmented industry cluster characterized by a large number of
micro companies and diverse customer segments. The field in Finland consists of up to 150 to 200 companies
generating revenue of less than 100MEUR, and a few larger players who involve in digital learning business as non-
core operations. Fragmentation characterizes the field also on the EU level (Massy 2005). According to a survey on
Finnish learning business industry (Pekka Lith, 2005, www.learningbusiness.fi), Finnish companies which serve the
target market had a total turnover of 139 MEUR in 2003 (Table 1).
Company size, employees Number of companies Number of employees Turnover (MEUR)
50 - 7 1040 59,4
20 - 49 14 344 32,1
10 - 19 17 226 19,8
5 – 9 28 186 13,3
Under 5 98 143 14,3
Total 164 1939 139,0
Table 1: Finnish Learning Business Clusters companies 2003.
Some of the companies are lifestyle businesses, but others share the will to grow and internationalise the business.
Due to the small size of the domestic markets, the success of internationalisation is critical for both the growth of the
companies and for the field that is aiming at developing into a successful cluster of its own.
1 Esa Matikainen has a doctoral degree from Helsinki School of Economics and Business Administration. He has over ten years of experience in consulting assignments
including strategic measurement, stakeholder management and growth strategies of technology companies. Matikainen acts as a partner and board member of selected growth
companies such as an eLearning company Apprix that focuses on edugaming, and a management consultancy Fennia Consulting that specializes in e.g. board and
management development. During 1994-2001 Matikainen acted e.g. as a partner and Chairman of the Board at Nedecon, an Internet company listed in the NM list of Helsinki
Exchanges in 1999.
2 Kari Mikkelä, M.Sc. (Tech), post-graduate studies at Helsinki University of Technology, acts as the Executive Producer of the Centre of Expertise for Digital Media, Content
Production and Learning Services in Finland. He is responsible for business growth and internationalization support for the Finnish digital learning services industry. He is
engaged in several national and international initiatives related to the business development of ICT-enabled services. From the late 1980’s Kari Mikkelä has been the
responsible partner in many telematic R&D programmes of the European Commission and Finnish authorities. He is an active board member of several Finnish associations
such as the Finnish eLearning Association, ISOC Finland and Finnish Association of Distance Education (FADE).
4. 4
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
The strengths of the companies typically include product, technology and related competencies. Also Finland’s
strengths in the ICT sector and in international competitiveness studies can be considered as strengths with regard
internationalisation (see e.g. Tieke 2005). The commonly mentioned weaknesses include the lack of financial
resources, business competencies and awareness of the target markets as well as low recognition of the companies
(see e.g. Finpro 2005).
In addition to traditional means of internationalisation like exports, establishment of sales and production units and
product licensing, new forms of internationalisation are emerging, such as project cooperation, internationalisation
through customers, as well as customer acquisition and learning through alliances and networks (see also Finnvera
2001).
Theoretical approach
The key concepts of the business ecosystem perspective have been borrowed from biology, where a multitude of
different species lives in a balanced, symbiotic interaction. According to this view the success of a company depends
on the overall development of the entire ecosystem. Iansiti and Levian (2004) note in their Harvard Business Review
article “Strategy as Ecology” that “Stand-alone strategies don’t work when your company’s success depends on the
collective health of the organizations that influence the creation and delivery of your product. Knowing what to do
requires understanding of the ecosystem and your organization’s role in that.”
The basis of the ecosystems perspective is the relationships and networks of relationships between the stakeholder
organizations. Inter-organisational relationships have intensively been examined since the 1980’s (e.g. Jarillo 1988,
Oliver 1990). The relationships between the company and its stakeholders can be examined as a continuum from
short-term competitive relationships to long-term relationships emphasizing cooperation and mutual benefits (e.g.
Morgan & Hunt 1994, Duncan & Moriarty 1998). The relationships between the company and its stakeholders have
also been examined from the perspective of economic theories such as transaction cost theory, agency theory, game
theory and contract law. According to these, the key issue is to define an efficient governance mechanism for each
relationship depending on the characteristics of that particular relationship (Matikainen 1998).
The network approach is a similar perspective, and has been increasingly studied since the 1990’s (e.g. Håkansson
& Snehota 1995, Möller & Wilson 1995). The network approach has also been adapted in several studies in the ICT
sector (McGee & Bonnici 2002 among others), and several public actors such as Tekes and Culminatum see
themselves as orchestrators in the network formed by the players in the Finnish innovation environment.
From the company management perspective it is important to perceive that the definition and management of inter-
organizational relationships has become a strategic decision variable in its own right (e.g. Heide 1994). This kind of
stakeholder management seeks for an optimal, “efficient” relationship with each stakeholder and fit between the
different actors in the network of stakeholder relationships (e.g. Kankkunen et al. 1995). The company management
needs to determine those stakeholders in the operating environment with whom it primarily wants to operate, and
what kind of relationship it wants to have with each stakeholder at a given time. The selection is affected by the
current and desired nature of the company, and the business context including the level of turbulence and the
complexity of its relationships with others in the ecosystem (Iansiti & Levian 2004).
Objectives
This working paper aims to set the scene for understanding the overall business ecosystem and stakeholder map of
the emerging cluster of the Finnish digital learning businesses, and uses this to examine companies’
internationalisation paths and enhancement of the internationalisation process. The viewpoint is management’s
operating in the micro and small-size vendor companies.
Obtaining access to customers in the target markets is a costly and time-consuming process. Taking into account the
characteristics of the field, this study aims to answer the question: “What can nevertheless be done to enhance the
successful internationalisation of small companies by using the stakeholder approach as a tool?”
The objective is to improve the holistic view of the field and provide some concrete thoughts for company
management with regard business development and internationalisation planning. Also recommendations for
industrial development (see also Koskinen et al. 2004 and Centre of Expertise for Software Product Business 2005)
and public actions (see also Markkula 2004) are provided.
The research was conducted in spring 2005 as a case study, where preliminary conclusions drafted based on
literature and researchers’ pre-understanding were modified, deepened and sharpened through six case studies and
17 expert interviews. This article provides a summary of the key findings. For the whole article including e.g. the case
descriptions, theoretical background and references, please contact the authors or
http://www.learningbusiness.fi/portal/research_insights/reports/.
5. 5
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
The Finnish eLearning Ecosystem
The Finnish eLearning ecosystem is founded on four business clusters ostensibly developing separately. i) The ICT
cluster (15 Billion Euro) develops enabling technologies, ii) the content production cluster (5 Billion Euro)
commodificates knowledge and expertise and iii) the KIBS (Knowledge Intensive Business Services) cluster (9 Billion
Euro without SW business which is included in the ICT cluster) develops new service and delivery solutions. In
Finland all these clusters are growing faster than the GNP trend.
The fourth ”cluster” contains the customer organizations. One of their role is to act as buyers: consuming services
provided by other clusters (i, ii, iii) developing knowledge, competences and the productivity of knowledge work;
another one of their roles is to produce these solutions also internally. Several surveys estimate that approximately a
half of the added value of the field is created expressly within the customer organizations. The customer cluster is
therefore a significant creator of value within the eLearning field, even though it is difficult to measure its exact
volume by using existing economic measures.
The eLearning ”field” has grown interwoven into the clusters mentioned above. It is the glue tying the value of the
various clusters into solutions meeting the needs of the customers. The vendors operating within the eLearning field
can either be focused solely on eLearning, or they offer eLearning as an alternative service or product within their
product portfolio, or then they are companies which deliver other solutions which have externality value when used
for competence development purposes by the customers. The companies working within the eLearning field possess
different competences separating them from other actors.
From a more granular view the Finnish eLearning ecosystem consists of a large number of different actors, which
have been classified as illustrated in the following Figure 1. The actors have been divided into 12 categories, which
are customers, training organizations, public organizations, authorities, financers, owners, personnel, content
partners/competitors, technology partners/competitors, support services, media, and traditional distributors. In
addition, the ecosystem has been divided into five levels (circles) according to the degree of involvement in the day-
to-day operations of the companies in the field.
The division is described in the following. The board or management of the internationalising company being the key
decision maker when it comes to strategy and internationalisation within the limits of shareholders’ vision and risk-
taking capability, it has been placed in the core of the map.
1st level: A partnering level actively involving in a company’s operations, mainly its own personnel, active
owners, (hopefully) customers’ internal teams and strategic partners. Main challenge on this level:
creating sustainable customer-vendor mini-clusters.
2nd level: The traditional industry level, including among others a customer’s personnel participating in
decision making, other eLearning companies, and public organisations with continuous involvement in the
field such as Culminatum and Association of Finnish eLearning Center. Main challenge on this level:
developing industry-specific core competences.
3rd level: A cluster level including actors with strong relationships with each other. The cluster includes
several industries such as publishers and IT system integrators, KIBS companies as well as direct support
services, TE-Centres and media services companies. Main challenge on this level: positioning the
industry among other clusters and developing viable business models.
4th level: Finnish ecosystem level, which forms the general operating environment, the reality without
which the system is not functional. The ecosystem level includes, among others, the general financers
and authorities who have no active role in the field or direct impact on the companies, but which are there
when needed. The actors in the ecosystem often have a strong indirect impact on the companies. Main
challenge on this level: embedding the eLearning ecosystem into the national innovation environment.
5th level: International level, which often operates as a link to the similar ecosystems on the foreign target
markets. Main challenge on this level: using existing domestic strengths when leveraging growth
internationally. Strategic choice as to whether intensive growth is to rely on content, technology, service or
customer-intimacy.
6. 6
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
OWNERS
PERSON-
NEL
CUSTO-
MERS
AUTHORITIES
TECHNOLOGY PARTNERS/COMPETITORS
PUBLIC ORGANISATIONS
SUPPORT SERVICES
FINANCERS
TRAINING ORGANISATIONS
CONTENT PARTNERS/
COMPETITORS
MEDIA
Customer’s contact
persons
Participants/IT personnelBoard/mgmt of
the intl company
Internet
ecommerce
sties
IT system
integrators
Suppliers of
programming
services
Research institutes
Professional
organizations
and unions
Suppliers of news
services
Software
suppliers
Part-timers and
freelancers
Continuous work as
subcontracting
Own employees
Other ministries
Culminatum Ltd.
Tax authorities
Ministry of Trade and
Industry
Participating venture
capitalists
Partners/o
wners
Potential new shareholding
partners
Decision makers/
Purchasers
Book stores
TEKES
Passive owners
Occational work as
subcontracting
Work for hire
companies
Potential
employees
Media companies
Citizens
TE-Centres
Finnvera
Universities
Polytechnics
and vocational
institutions
Intl media
Industry’s media
Courts of law
Law firms
Management
consulting
PR, communications
and advertising
Business angels
Current financiers
Chambers of
Commerce
Company-specific
content partners
Media services
companies
Import companies in
specific industries
Internet
companies
Stock
exhanges
Banks/financial
institutions
End users
Parent and/or
subsidiaries
EU structural funds
Industry
associations
Recruiting
services
Alumni
Schools
Other personnel
in customer
organizations
National
media
Other SME
eLearning
companies
Head hunters
Finpro
Intl venture
capitalists
Other intl
financial
markets
Itnl locations of
customer
organizations
Intl parents of
customer
organizations
Related industries and
networks of customer
organizations
Foreign research
institutes and
organizations
Foreign universities
Multinational
content producers
Related intl
organizations
and networks
Foreign locations and networks
of support services
organizations
IT equipment and
software stores
Company’s
personnel
abroad
EU and Nordic
financial institutes
Incubators
Foundations
Sitra
Finnish
Industry
Investment
Association of
Finnish
eLearning
center
Potential
managers
Multinational technology
companies
Publishers
eLearning
units of large
companies
EU projects and
networks
Private training
organizations.
Teleoperators
Potential board
members
Organizers of export
rings
TRADI-
TIONAL DISTRI-
BUTORS
Figure 1: The Finnish eLearning ecosystem.
The Ecosystem as a forum of cooperation
Prahalad and Ramaswamy (2004) presented a model according to which the role of the markets changes from a
forum of exchange to a link in a creative process (value network) and a customer forum. The new role of the markets
emphasizes the interworking and closer contact between the service provider and the customer.
Prahalad and Ramaswamy suggest that the common value creation process developing between the customer and
the service provider is changing the markets into a forum of cooperation for the customer, service provider, customer
organization and corporate networks. The customer-driven approach requires closer cooperation with the customer
networks, allowing intensified dialogue and integration of customer organisations into industrial value networks.
Necessitating interaction is the only way to enhance mutual understanding of the benefits of digital learning solutions
between the provider and the customer.
The Centre for Digital Media, Contents Production and Learning Services aims at supporting interaction between the
customer and the provider, and at forming customer communities sharing best practices. As a facilitator it provides
fora and channels for support services and monitors the industry in cooperation with R&D organisations and other
players within the Finnish innovation environment.
Conclusions for Company Management
Different paths and strategies of internationalisation make different stakeholders critical. The management has to
identify the whole stakeholder environment and to define an optimal relationship with each separate type of actors.
The paths of the internationalisation vary considerably according to the market area in the case companies. This is a
manifestation of the fact that the best ways for the internationalisation are still being searched for.
The company can accelerate access to the customers of the target market by creating strong enough cooperation
links through the stakeholders which already have credibility on the market. The weakest link determines.
7. 7
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
It is beneficial to collect a sufficiently strong and wide support network of different actors who know the aims of the
company and from whom the company acquires help at the separate stages of the internationalisation process. The
strategy serves also as a tool for committing stakeholders and it may form into a public tool instead of remaining
confidential information. The companies should begin the exploration and the building of relations as early as
possible.
The task of the company board is, besides asking the critical questions, to bring a constructive view, contacts and
practical advice to the internationalisation process. This requires supplementing and changing of the composition of
the board in many companies. A broad perspective is required also from the management of the company. When
identifying competence demands for the management and staff, managerial abilities and sales and customer know-
how are emphasised to an increasing extent.
The possibilities of the internationalisation along with the customers have not been sufficiently utilised at present. In
the product business there are more possible ways to internationalise. The operations models and needs of
distribution channels and sales partners should be taken into consideration already at the product development
stage, if one desires to have the product or the service sold through a channel or partner.
Conclusions for Industry Development
Lack of focus hinders cooperation between companies in the field where the companies' day-to-day operations are
quite overlapping. The focus will sharpen automatically if the company succeeds in internationalisation and achieves
growth and downsizing of non-core activities this way. It is a chicken and egg question.
It is central to expand the company size for the removal of resource bottlenecks. One must find the spurs in
international success possibilities. As a precondition for corporate restructuring the companies must be able to create
value which is independent of the shareholding so that it will not disappear with the trade.
In the joint cooperation projects (for example export rings or” innovation projects” such as mobile games in Latin
America) it is possible to distribute costs and to get a bigger attention value on the target market.
In the digital learning markets there is room for support services enhancing the linking of demand and supply. The
challenge is to increase understanding between the customer and the service provider so that the solutions meet the
demands of the customer (Harju, Minna et al., 2004).
The development of the industry is likely to follow the change model (see HBR 2004) in which the fragmented or
emerging industry is followed by expansive convergence and “shake-out” stage, in which the best ways for the
internationalisation are found. The companies whose strategies and business models bring success on the
international market are distinguished from small local actors. The different phases of development are illustrated in
Figure 2.
8. 8
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
• A large no. of small
companies (150-200)
• Traditional “big
players” implement
related solutions
Fragmentation/
Emergence
Shake-out/
Convergence
Maturity/
Coexistence
Decline/
Dominance
Financial
perspective
Customer
perspective
Operations and
processes
Organisation,
learning and
development
Emerging Industry
Established Industry
?
• Small companies
growing to a few million
euros
• Core business
profitable but growth
ties up resources
• Succeeding compa-
nies grow and some
qualify for IPOs
• Coexistence with
large consulting,
content and IT
companies
• Field’s total revenue in
Finland a few billion
euros
• Sub markets, niches,
formed with blurred
boundaries
• Search of reference
customers
• Customers mainly
“early adopters”
• Intl. customers
increasingly
important
• Consciousness
about the benefits
increases
• Large global
customers
• Almost all
companies have
planned solutions in
the field
• “e”-solutions impro-
ving performance
embedded in day-to-
day operations
orchestrators in key
roles within
organisations
• SME’s business and
operational models
emerging
• Large companies’
operating models
based on their core
business
• Viable business
models stand out,
growth management
critical
• eL. increasingly
important among large
players
• Consolidation
becomes significant
• Continuous
improvement of
processes and value
chains
• Reorganisation and
consolidation
• Management of intl
operations common-
place
• Competent,
innovative and
entrepreneurial
persons
• Versatile
employment relations
• Sales and business
skills needed
• No. of personnel
grows from a few to
some tens in small
companies
• Management
competence, middle
management is built
• Utilisation of
competences
• Organisational
challenges due to
increased company
size
• Strategic renewal to
sustain
competitiveness
Figure 2: Industrial development model in the eLearning field in Finland.
Finding innovative financing models such as mezzanine financing and different combinations of traditional financing
forms, for example to finance joint productions, might also be of help to the development of the field.
Also the spreading of business cases to increase wider consciousness is one concrete measure to promote the field.
The clear showing of advantages provides the necessary conditions to carry out projects from which both the
suppliers and the client organizations benefit.
From the point of view of the development of the cluster it is important that the amount of people contributing to the
field and the know-how bound to the field increases even though many companies are undergoing changes
(mergers, restructurings, liquidations etc.) impacting their present form of activity. A Silicon Valley type of approach to
succeed through failures, “try - fail - try again and succeed” is useful to the development of the field and
entrepreneurship. One risk is also that the companies that are fit for success end up in foreign possession with too
low a price from the point of view of the field as a whole.
The approach of big players such as consultant houses, publishers or IT system integrators towards eLearning
should be more closely examined also at the industry level. These parties build large-scale systems as projects for
knowledge management, operations control and performance support. The difference compared to the supply of
products and services of traditional eLearning companies diminishes over time.
Conclusions for Public Actions to promote the field
The public sector has to plan the public actions to promote a field so that they are compatible with the phase of
development of the field (see Fig 2). At this development stage of the field the present support and service forms
enable development of different business models and experimentation, meaning among other things small input into
the numerous different targets.
The product development is as a rule quite well supported in Finland and there is a good existing support
infrastructure. Instead the bottleneck, especially at the first stage of the development of the industry, is how to start
growing sales into a commercially viable business. The Finnish public administration could serve as the pointer of
direction to other EU countries in developing the market with public purchasing. Instead of pure price, the benefit of
the solution for the customer, the (international) competitive strength built through the solution to the delivering
company, and the promotion of cooperation between the actors of the field through the delivery should be
emphasised as buying criteria.
At the second phase of development the focus moves to the collaborative mini-cluster and customer network projects
which can be, among other things, projects built around a certain subject matter, market area or business model. The
9. 9
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
successful carrying out of spearhead projects requires slightly more extensive input compared to the divergent
experimentation of the first development stage. In addition to domestic networking, the public parties could serve
more effectively as link builders in the business ecosystems of the target markets.
At later phases of the development the requirements continue to change and the renewal demands of the field
tighten. It is essential from the point of view of the development of the whole field to enhance the forming sub-
markets (for example edugaming or mobile learning). The utilisation of the possibilities which are created in the
breakage sections between the sub-markets has to be facilitated also by public actions. The embedding of the
ecosystem to the national innovation environment should be considered carefully.
EU (25) area’s world market share is estimated to be 30% (Massy 2005) whereas the US market share exceeds even
50%. One question to be solved is which one is the primary point of view: the competitive ability of the EU’s
eLearning cluster and raising of its world market share to the level of the US, or the success of Finland's eLearning
cluster in the competition with similar clusters of for example other EU countries.
LITERATURE
Culminatum 2005, Innovation Strategy, Helsinki Metropolitan Area, Helsinki Region Centre of Expertise
Cusumano Michael 2004, The Business of Software – What Every Manager, Programmer, and Entrepreneur Must
Know to Thrive and Survive in Good Times and Bad, Free Press, New York
Deloitte 2004, Leading the Field, Technology Fast 500 EMEA Ranking & CEO Survey 2004, Deloitte Touche
Tohmatsu, Lontoo
Duncan T. & Moriarty S.E. 1998, A Communication-based Marketing Model for Managing Relationships, Journal of
Marketing, vol. 62, April, s. 1-13
Finnvera 2004, Hyvä hallitus – menestyvä yritys, Hallitustyöskentelyn työkirja
Finnvera 2001, Kansainvälistyvä yritys 1: Kansainvälistymisen aloittaminen, työkirja, 2. painos
Finnvera 2001, Kansainvälistyvä yritys 2: Kansainvälistymisen toimintamuodot, työkirja, 2. painos
Finpro 2005, Kansainvälisen liiketoimintaosaamisen koulutus, Seminaariesitys, Muusa2
Ganesan S. 1994. Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, vol. 58,
April. p. 1-19.
Hallituksen politiikkaohjelmat 2005, Rahoitusselvitys, Selvitys julkisten rahoittajien tarjoamista
tietoyhteiskuntahankkeiden rahoitusvaihtoehdoista, Tietoyhteiskunta
Harju Minna, 2004, (work group: Kari Mikkelä, Kaisa Sibelius, Timo Ovaskainen, Venla Junttila and Milla
Lewadowski). Aquisition and use of digital learning products and related services, Summary of survey. Publication
1/2004, The Centre of Expertise for Digital Media, Content Production and Learning Services.
Heide J.B. 1994. Interorganisational governance in marketing channels. Journal of Marketing, vol 58, January. p. 71-
85.
Husted B.W. 1994. Transaction costs, norms, and social networks. Business & Society, vol. 33, no 1, April, p. 30-57.
Håkansson H. & Snehota I. (eds.) 1995. Developing business relationships in business networks. London, Routledge.
Iansiti M. & Levien R. 2004, Strategy as Ecology, Harvard Business Review, 82(3), s. 68-78
Jacobsen Kenneth, Paulin William L., Vurpillat Voctor V., Nukari Jussi, Peltola Eero & Saukkonen Juhani 2001,
Launching Your Software Business in America, A Handbook for Finnish Entrepreneurs, TEKES
Jarillo J.C. 1988. On strategic networks. Strategic Managemnet Journal, vol. 9. p. 31-41.
Joint Venture 2005, Index of Silicon Valley 2005, Joint Venture: Silicon Valley Network, San Jose, California
Jokinen Jani-Pekka, Hietala Juhana, Mäkelä Markus, Huurinainen Petru, Maula Markku, Kontio Jyrki & Autio Erkko
2004, Finnish Software Product Business: Results from the National Software Industry Survey, Helsinki University of
Technology, Software Business and Engineering Institute, Software Business Laboratory, Institute of Strategy and
International Business.
Kankkunen Kari, Kähäri Perttu, Matikainen Esa 1995, Strategiana yhteensopivuus, Sedecon Consulting
Koskinen Tapio, Stergioulas Lampros & Denoual Yann 2004, Time2Learn, European Roadmap for Professional
eTraining, TIME2LEARN Network
Lith Pekka, 2005, Toimialatutkimus oppimispalvelujen osaamisalalla, The Centre of Expertise for Digital Media,
Content Production and Learning Services in Finland
10. 10
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
Markkula Markku 2004, eLearning in Finland, Enhancing Knowledge-based Society Development, Report of the One-
Man-Committee appointed by the Ministry of Education
Massy Jane 2005, Study of the E-Learning Suppliers’ ”Market” in Europe, Danish Technological Institute,
Alphametrics Ltd, Heriot-Watt University
Matikainen E. 1998. Efficient governance of interorganisational business relationships. A-141, Helsinki School of
Economics and Business Administration, Helsinki.
McGahan Anita M. 2004, How Industries Change, Harvard Business Review, October, s. 86-99
McGee J. & Sammut Bonnici T.A. 2002, Network Industries in the New Economy, European Business Journal, 14(3),
s. 116
Mikkelä, Kari, E-oppimisen tilanne Suomessa keväällä 2002 - toimenpide-ehdotuksia e-oppimisentoimialan
kehittämiseksi, Helsinki 2002.
Moore James F. 1996, The Death of Competition, Leadership and Strategy in the Age of Business Ecosystems,
HarperCollins Publishers
Morgan R.M. & Hunt S.D. 1994. The commitment-trust theory of relationship marketing. Journal of Marketing, vol. 58,
July. p. 20-38.
Möller K. & Wilson D.T. (eds.) 1995. Business marketing: an interaction and network perspective. Kluwer Academic
Publishers, Massachusetts.
Ohjelmistoliiketoiminnan osaamiskeskus 2005, Ohjelmistotuotannon visio 2015, Tutkimusraportti
Oliver C. 1990. Determinants of interorganisational relationships: Integration and future directions. Academy of
Management Review, vol. 15, no. 2. p. 241-265.
Prahalad, C.K. & Ramaswamy, V. 2004. The Future of Competition. Co-Creating Unique Value with Customers
Sawhney & Parikh 2001, Where Value Lives in a Networked World, Harvard Business Review, January, s. 79-90
Tieke 2005, ICT Cluster Finland Review 2005, TIEKE Finnish Information Society Development Centre
Äijö Toivo, Kuivalainen Olli, Saarenketo Sami, Lindqvist Jani & Hanninen Hanna 2005, Internationalisation Handbook
for Software Business, Lappeenranta University of Technology
11. 11
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
28.1.2004
Sanako Corporation is a virtual language lab pioneer
Language Labs produced by Sanako were already world leaders long before the idea of the mobile phone had been
invented.
In the case of one Finnish company the expression ’The Nokia of its field’ is more appropriate than ever. Language Labs
produced by Sanako were already world leaders long before the idea of the mobile phone had been invented. Analogue
tape recording technology has changed into software based PC language labs, but still the company has kept its place
as a technological leader in its field. Every week millions of students sit in 16 000 language labs in over 100 countries
provided by Sanako. A company based in Turku holds approximately 30 per cent of the world market!
With around 11 million Euro turnover Sanako seeks fast growth on the e-learning markets. With Sanako’s new live e-
learning products one may create a totally virtual class room. The teacher and the students are able to discuss together,
share information and do teamwork – although they are thousands of kilometers away from each other. ‘One of the
fastest growing areas in e-learning is the corporate training for staff’, says Marketing Manager Ms. Merja Jukola.
Cost of production, sales and training is expensive for global companies. By new technological means we want to reduce
travel costs and working time lost during travel. Sanako’s experience on language labs has been worth its weight in gold
in new markets. With minor changes the software developed for language teaching can be used in many other ways as
well.
-‘Sanako Forum’ – this product could be used in any virtual training and virtual meetings. For example, every spring we
could organise virtual product training for our distributors’, Jukola assures. ‘We presently invite 80 distributor companies
around the world to Finland once a year.’
Corporate training is a big business
Corporate culture is changing in other companies apart from Sanako as well, because the savings when distance
learning or so-called ‘distant presence’ is used are obvious.
-‘Corporate e-learning markets are still at an early stage of development’, Jukola states.
Significant growth is anticipated. According to studies the market will grow size four times in the next five years. In the
year 2006, companies are supposed to spend 23 billion dollars on e-learning and e-collaboration products.
Many other companies are ready to claim their share of this market. In the corporate sector the competitors are much
bigger than the likes of Microsoft and the other major American software producers.
-‘Our product is for live training, where you have a teacher with you’, Jukola says.
The philosophy differs very much from the common view that virtual training is about downloading course material from
the web and returning the completed exercises by e-mail.
-‘The interaction between the teacher and the student is present all the time in our products, just like in normal class
room situation’.
A Finnish engineer is always needed
Sanako is far from being a stereotypical Finnish e-learning company, which typically is a metropolitan area company with
few employees and has been operating for years mostly in the Finnish markets. Sanako has managed to avoid the pitfall
of many Finnish companies by operating globally throughout its 42 year history. But how have they emerged as a winner
though digital transition, from a manufacturer of tape recorders to a software company. With a PC based system,
graphical interface guided language lab, hard disk storage and operating totally on the web – a complete virtual language
lab – Sanako is truly a global pioneer in its field.
–’It’s all thanks to Finnish engineers and the ability to listen to customers’, Jukola explains.
-’It’s about building competence. We recruit people who know how to make software solutions’, claims Jukola.
A modest claim but the really good companies always make it look easy!
Author: Petja Partanen
www.sanako.com
12. 12
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
15.3.2004
Mediamaisteri Ltd gains foothold into global markets
The THR880 training CD-ROM currently offers instruction in the use of the phone in ten languages.
Domestic markets can quickly become too small for an even slightly more exotic digital learning product. Mediamaisteri
solved the internationalisation problem of small businesses by partnering with Nokia.
Mediamaisteri’s interactive training packages for Nokia’s TETRA walkie-talkies help public authorities learn how to use
the devices. With the CD-ROM, the use of the handset can be simulated in any situation, before the handsets are put
into real action.
– There’s no time for police to study handset use in the field, at that point they have other things to be thinking about,
says production manager Mr. Timo Heikkilä.
In Finland alone there are over 30 000 potential customers, the users of the Finnish VIRVE Public Authority Network.
Globally there are hundreds of thousands of users of TETRA networks. Nokia is the world’s leading TETRA network and
handset supplier.
The first packaged product
The training CD-ROMs for the Nokia THR880 and TMR880 radios are Mediamaisteri’s first packaged product. The
company used to offer only training and consulting services. However, the new product is not exactly a bulk item. The
package is tailored for each customer because the handsets’ functionality varies from customer to customer.
– Along with the tailoring, we also customise the layout and colours, and add the customer’s logo to the package. This
makes it more comfortable for the users, Mr. Heikkilä says.
The business model was structured so that Mediamaisteri sells the product directly to the retailers of the phones. Timo
Heikkilä is currently making rounds and negotiating contracts with Nokia’s resellers around the world. The licensing is
based on the number of users.
– At first we thought about including the software along with each phone. But because the software needs to be tailored,
we gave up on that idea.
The police sparked the product development
The development of Mediamaisteri’s product was started in cooperation with a customer.
– The customer asked us, when working on another project, if it would be possible to build a digital version of the training
program they were using.
The first version was tailored for the National Police School of Finland. Because TETRA phones are used by almost all
public authority organisations, from the military to the social services, we decided to continue commercialising the
software.
– The product provided Nokia’s radios with clear added value. The interactive training package has proved to be a cost-
efficient way of teaching people how to use the handset.
The organising of international distribution is a true challenge for a company with only twenty workers.
– Without partners it would be difficult or even impossible with a product like this, Mr. Heikkilä says.
Mediamaisteri’s product is already available in a few countries. There is a lot of potential, as public authority networks
around the world use Nokia’s THR880 and TMR880 radios in their everyday work.
Cooperation has also been valuable in commercialising and packaging the software.
– For example, the sound feedback from the phones in the training program is now authentic, the same as in the actual
phones.
Heikkilä admits that product training is an appealing business.
– Basically the walkie-talkie could be exchanged for any other device. This project has helped us in the development of
other products.
Author: Petja Partanen
www.mediamaisteri.com
13. 13
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
30.8.2004
Everscreen Ltd aiming to be a major player in the training market
Learning and competence development challenges are increasing rapidly in Finnish companies and public organisations.
Management is changing, strategies are being revamped and products brought more quickly on to the market. This
demands more nimble organisations than before, whose members possess the required knowledge and expertise,
claims Everscreen Oy’s managing director, Mr. Lassi Tolonen.
Faith in digitally-supported learning already existed four years ago, when digital media production company Everscreen’s
strategy was renewed. They gave up CD-ROM consumer products to concentrate on company training services.
SanomaWSOY as the majority shareholder
Everscreen’s change in direction also interested publishing giant SanomaWSOY, which became its majority owner in
2000. A alliance of old and new media is an important benefit in the e-learning market.
- Our strength is in solutions that can be made into products. We are cost-effective and high quality compared with firms
that make tailored solutions for e-learning. We do classroom-based training as well but unlike traditional training
companies, we do not have the burden of a hundred regular trainers whose timetables must be filled.
Mr. Tolonen has faith in producing products as much as possible, and the combining of web-based and classroom-based
teaching.
- We make use of the efficiency and better learning results brought by digital tools. Ready products are easier to sell,
because the customers can see what the end result will be like. But in any case we always tailor solutions to meet the
needs of the customer.
Everscreen’s best-selling products are the sales training package EWE-Challenge, management training tool EWE-
Manager, and Leadership Challenge which has just come on to the market and is an interactive simulator for training
managers, and EWE-Company for the efficient implementation of strategy.
- More and more customer projects are made up of multiform training, combining web-based and classroom-based
teaching. For example, Members of Parliament are learning to use Microsoft Office using Everscreen multiform courses.
The importance of measuring
The gauging of results is also part of Everscreen’s operating model.
- We measure students’ satisfaction levels, learning results and, of course, most important of all, what economic benefit
the customer has gained from the training, says Mr. Tolonen.
But what does digitally-aided learning do better than traditional class teaching? According to Tolonen, many training
projects could not be done by traditional methods.
- In one case we trained 600 customer service personnel. The level of results and cost-effectiveness was fantastic
compared with local training.
The readiness of companies to take web-based training varies a lot, according to Tolonen.
- Some are taking their first steps, to other companies making use of digital tools in training and development activities is
part of their business culture.
Once there, there is no way back to the old training ways.
- In five years’ time, web-based learning will be a normal part of a company’s activities, without any exotic aura, Mr
Tolonen predicts.
In the coming years, Everscreen intends to remain at the crest of the development wave.
- An important part of our business is combining digital tools with traditional company training models. Now we are the
market leader in e-learning, but we will be a significant player in the whole field of training, even compared with traditional
training companies, promises Mr. Tolonen.
Author: Petja Partanen
www.everscreen.com
14. 14
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
17.1.2005
GoodMood Ltd: With Webcasting Software out into the Wide World
GoodMood’s award-winning flagship product WIP combines a video conferencing and teamwork application and
webcasting software in one interface.
The moving picture is an expressive medium, but it is still rarely utilised in company communication. The world is bulging
with webcasting software but only a few companies have the production skills - not to mention the technology - required
for making a TV program.
“We strongly believe that companies want to buy webcasting as a service,” says Mr.Olli Ilmolahti, CEO of GoodMood.
In the competed market, the trump card of the software house and production company specialising in network-based
communication solutions is strong production know-how. With its international network of partners, GoodMood is able to
offer its customers webcasting transmissions all over the world.
“In addition to the software, GoodMood can provide a cameraman anywhere in the world, for example, and take care of
distributing a web transmission to a network,” tells Ilmolahti.
“The largest webcasting transmission produced by GoodMood had five speakers from different countries, was
transmitted to 54 countries, and had 8,000 simultaneous viewers,” Mr. Olli Ilmolahti says.
The road to become a software house started already in 1996, when GoodMood started as a TV production company.
According to Ilmolahti, the company already at that time had a clear vision that in the future, live pictures would be
distributed also in other distribution networks. As at that time there was no adequate software for distributing live pictures
in a network environment, they had to create one by themselves.
WIP Software Awarded a Price
GoodMood’s main product WIP is being marketed as “the world’s most advanced network communication application
utilising streaming video”. The marketing slogan does have believability, as WIP received the prestigious IVCA
Innovation Award 2004. The software was awarded for its innovative technology combining a video conferencing and
teamwork application and webcasting software in one interface.
“It was a magnificent reward that provided the Finnish company with enormous visibility especially in the British market,”
enthuses Mr. Ilmolahti, who accepted the award in London.
GoodMood’s solution is used most in investor communication. For example, the Kauppalehti LIVE service that distributes
financial information of listed companies on the Internet runs on the WIP software platform, and the network connections
are managed by Song Networks, a partner of GoodMood.
There are several more exotic applications, from training the global service network of automotive manufacturers to
international press conferences.
GoodMood has gotten a good start in creating an international network. The company employing almost 60 persons has
offices in Helsinki and Turku, and sales offices in London and Freiburg. The company’s Webcasting Service Partner
(WSP) network produces webcasting events for its customers all over the world as a turnkey service.
“Finding the right partners has been the most difficult part,” Mr. Ilmolahti comments on the pain spots of
internationalisation.
GoodMood’s turnover target for this year is a good five million euros. Despite the difficult times, the growth rate in the
recent years has been 20 - 30 per cent per year.
“We are expecting vigorous growth in 2005 - 2008. The market is starting to open, and we have made a name for
ourselves with our product,” Mr. Ilmolahti states.
Additional strength for internationalisation was sought after with the 2002 round of investments, during which 3i became
a capital investor. However, building an international network of partners and swift growth require strength, so we are
considering a new round of investments.
Where will you be five years from now? “We intend to be the market leader of webcasting in Europe and one of the most
important players in the world,” Mr. Ilmolahti replies.
Author: Petja Partanen
www.goodmood.fi
15. 15
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
17.3.2005
Ellibs Ltd Transfers Libraries to the Net
It is easy to browse library databases in the Internet, but books do not yet travel via the information networks. Therefore,
I was astounded when the database of a local library offered the book I was looking for, Branding @ the Digital Age, for
download in PDF format. A couple of clicks later I had downloaded the book to my own workstation as a 24-hour loan.
eBook distiribution channel
If Mr. Kristian Laiho, managing director of the Finnish company Ellibs, could decide, all non-fiction would be borrowed as
eBooks. Ellibs has already delivered an eBook loan system to 250 libraries. For publishers, Ellibs acts as the eBook
distribution channel. In addition to libraries, also companies and private persons purchase eBooks.
"People buy books from us as before. The publisher owns the copyrights and decides the prices of its products, whereas
we are strictly a distribution channel," says Mr. Kristian Laiho.
Libraries can choose their own eBook selection from a supply of approximately 10,000 titles. There are almost 100
publishers in Ellibs' lists. According to Laiho, it is difficult to provide accurate numbers, as it appears that right now
publishers have really become interested in the eBook distribution channel: thousands of titles by various publishers are
waiting to be input into the Ellibs systems. Laiho is on his way to the London Book Fair to launch the system in the British
market.
The last time there was interest in eBooks was a couple of years ago, when manufacturers competed to launch eBook
readers to the market. However, as there were no books, now also the devices have disappeared from shop shelves.
"Who wants to purchase a separate terminal only for reading books? The current mobile devices and portable computers
can be used for a number of other things than just for reading books. On the other hand, they are not leather-bound,"
remarks Kristian Laiho.
eBooks become electronic
Ellibs entered the business from the correct end by providing an easy distribution channel for eBooks. Especially non-
fiction publishers believe in the idea. Neither is Laiho keen on fiction.
"We sell knowledge, this is an eBook distribution channel," he states.
According to Laiho, borrowing and buying electronic non-fiction in the Net is natural; after all, searching for information is
one of the most important applications of the Internet.
But when will library operations be completely transferred to the Net? Mr. Laiho is not willing to make a guess. However,
he suggests that we consider the information network revolution that took place in the Finnish banking world. Nowadays,
one rarely meets a bank clerk.
"Books will not disappear anywhere. eBooks have their own function, and traditional books have another function.
Laiho believes that the eBook provides quick fragments of information for an actual need. With a traditional book, on the
other hand, you spend time on the sitting-room sofa.
"In the future, it will be carefully considered which books to publish in printed form and which ones only in electronic
form," believes Kristian Laiho.
Publishers have their own distribution channels for their eBooks but Mr. Kristian Laiho has faith in his product. One
competitive edge of Ellibs is that it is independent of publishers. Moreover, the technical solution provides a possibility to
download an entire book to a separate terminal for reading during a journey, for example.
As a company, Ellibs is on the threshold of a breakthrough. Speed to internationalisation was sought last year when a
capital investor joined the company.
"Now, our speed is good, the technology functions, and we concentrate on business. We are already selling books to
libraries all over the world. The near future looks quite exiting," says Mr. Laiho.
Author: Petja Partanen
ELLIBS LTD www.ellibs.com
16. 16
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
28.4.2005
Promentor Ltd won the Finnish eLearning competition
The Promentor® Protocall Engineering Language Course has been chosen as the best e-learning solution of the year in
the Finnish eEemeli 2005 competition.
The PC is a tireless language teacher
The Promentor® Protocall Engineering Language Course has been chosen as the best e-learning solution of the year in
the eEemeli 2005 competition.
The classroom is not the only place for effective language learning. The interactive study of a foreign language also
works with your own PC. Promentor, a pioneer in computer-aided language learning, began to produce e-learning
applications on the subject 18 years ago. Now the range includes 19 one-year courses in business language learning.
A new product is Protocall, a technology-based language course that won the eEemeli competition. Produced as an EU
project in conjunction with Tampere Polytechnic, Protocall is available in three language versions, English, German and
Swedish.
- Our main competitor is still traditional language training run by a teacher, says Mr. Juha Telkkinen, managing director of
Promentor. He estimates that Promentor controls about 8% of the Finnish language training market.
- So 92% has yet to be reached.
Computer-aided language learning has many advantages over contact-based teaching. The computer is a tireless
teacher for slower learners. When a problem is encountered, you can ask the virtual teacher and the talking dictionary.
With the help of the software’s language lab, you can record your own speech and compare your pronunciation with that
of a native speaker. In the peace of their own surroundings, even the quiet ones in the class will open their mouths.
Difficulties in internationalisation
Promentor’s business model is based on networking. All products are tailored to publishers, who deliver the course
material. The courses are compiled with Promentor tools and published under the Promentor brand name. The publisher
and Promentor market the products together and divide the profits. The study material also includes partners’ products,
such as dictionaries.
Promentor products have succeeded well on the Finnish market. Customers include seven universities, 28 polytechnics,
and large companies such as Finnair and Stora Enso. The stumbling block for small companies, internationalisation, is
also a problem for Promentor. According to Mr. Telkkinen, promising markets are beckoning in such places as the new
EU member states.
- To sell software like this, you need to make personal presentations. Resources tend to be insufficient to organise
distribution in these places, he says.
Help has been received from Finnish partners operating in larger international markets. According to Mr. Telkkinen, co-
operation with them has gone well.
Computer-aided language learning in companies is gradually starting to spread.
- They are already beginning to trust the technology. The difficulty is in the practical implementation of the teaching, he
says.
It isn’t enough that the software is installed on the company intranet, and employees are informed by email that the
course is available. In the organisation, you need people who are interested in the results of the course.
- The success or failure of e-learning depends on people, explains Mr. Juha Telkkinen.
Author: Petja Partanen
www.promentor.fi
17. 17
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
7.6.2005
CICERO empowers Finnish learning research
The Cicero Initiative co-ordinated by the University of Helsinki is gathering together Finnish researchers of learning in a
joint research network. Involved are all fields of science researching into learning, from brain physiology, technology to
societal influence of learning.
In future, it is planned that the CICERO network, which is operating across university and faculty borders will be a strong
initiator of interdisciplinary research projects. Research targets and partners are also being found from the world of
business.
Learning research is quite a key issue just now, as, in practice, we are transferring from a knowledge-based society to a
competence-based society, says Ms. Raija Latva-Karjanmaa of the Department of Education at the University of
Helsinki. Ms. Latva-Karjanmaa is one of the researchers in the group preparing the project.
Some ideas of the international model for the Cicero Research Network have been obtained from the universities of
Oxford and Stanford, where corresponding units of learning research are operating. What is driving the project at the
University of Helsinki is the strong aspiration to be a top-level university of learning.
- The purpose is to get the country’s best learning experts to network across disciplinary borders. At the University of
Helsinki alone, more than 100 researchers of learning are working, says Ms Latva-Karjanmaa.
The university’s current Vice-Rector, Ms. Hannele Niemi, has acted as an initiator of the Cicero Initiative. The co-
operation between learning researchers has been practiced in the research programme of the Academy of Finland ‘Life
as Learning’, for which Ms. Niemi is also acting as scientific director.
- The success of this research programme has shown that a large network can achieve more in research than small,
scattered units. With one professor and a couple of researchers, it’s difficult to carry out epoch-making research. When
the best researchers can work together, it’s easier to obtain funding, says Ms Latva-Karjanmaa, who is the national
coordinator of the Life as Learning Project (www.aka.fi/learn)
A desire to operate as its own unit
At a launch-meeting of the Cicero network at the end of April, a long-term development plan for learning research was
set out. The team of professors has met in August.
According to Ms. Latva-Karjanmaa, activity is supposed to get started with the aid of funding from universities. In future,
extra funding will be obtained both from the universities in the network and the world of business.
Although the talk is also about the network, the goal is that, within five years, the Cicero network will operate as its own
unit. According to Ms. Latva-Karjanmaa, serious-minded research work lacks proper conditions in which to operate.
- The strength of Cicero will be in internationalisation and in breaking through scientific barriers. One model is that
professors working in a unit will be from different universities, and will receive part of their salary from their activities in
the network.
Top-quality researcher training and international senior researcher exchange are also being planned. The Helsinki
Region Centre of Expertise is also involved in the Cicero network. The Centre of Expertise brings us links to the world of
business, explains Ms. Latva-Karjanmaa.
The network being set up has also stirred interest from abroad. In October, the Finns are setting off for the Stanford
Center for Innovations in Learning (SCIL) to get to know their colleagues there and to prepare for some joint projects.
- They are interested in such things as our research results in the field of mobile technology.
What is also unique is that researchers from engineers to neurological scientists and artists are involved in Cicero.
- This must be one of the most extensive networks for learning research in the world.
Author: Petja Partanen
CICERO hannele.niemi@helsinki.fi
18. 18
Learning Business
CHOSEN ARTICLES FROM FINNISH LEARNING BUSINESS CLUSTER
29.8.2005
National Lifelong Learning Institute Dipoli trains e-learning managers for companies
In the OTAe 2005 training programme organised by the Lifelong Learning Institute Dipoli at the Helsinki University of
Technology, virtual presence is an everyday thing. Since the beginning of March, a group of twenty students has been
acquiring the readiness to develop the activities of their own organisations.
- The goal is to train competent eLearning project managers for companies. At the same time, we will help these
companies to carry their own eLearning projects forward, says the Chairman of the Advisory Board for the course, Mr.
Juha-Matti Arola. As his main job, he is responsible for KONE Corporation's eLearning activity.
Training is done by blended-learning. The training incorporates real contact-based teaching. in six two-day periods, the
best experts in the field lecture on e-learning culture, project planning and implementation and content production. What
is more important, however, is that the workshop activity and the development projects for the students' own
organisations are done mainly in a virtual environment.
- For example, teamwork and the introductions by experts are arranged by an internet-based video-conferencing system,
says project manager Ms. Riikka Kuusisto.
So the idea is to practice actual digitally-aided groupwork, not just to talk about it.
One of the students is Mr. Jarkko Hedman. He is doing a Master’s thesis, which is supposed to be used as learning
material in the training of the management group for KONE’s new global virtual organisation which comprises 400
employees. This study is part of the GENRE programme activities.
The name ’KONE’ comes up repeatedly, when, for example, you talk about advancements in the exploitation of Finnish
eLearning tools. Efficiency in company operations is achieved as much in the elevators manufacturer' virtual
management meetings as in its training animation which transcends language barriers, Mr. Juha-Matti Arola admits that
a more apt term would be eWorking. Electronic tools are used for communicating in everyday working situations, not in
the classroom. The same idea is being put into practice in the OTAe programme.
Arola says that OTAe is also a good forum for testing new training methods.
- This can also be seen as research and development work. If they work in this training programme, they will also work in
a company, he states.
When the ten study-weeks of management training end in November, the eLearning projects started up in separate
organisations will already be moving along at a good pace. Dipoli is already planning new eLearning management
training programmes.
- The form of the next training programme is still open, but the working model will remain the same, promises Ms. Riikka
Kuusisto.
Coming programmes will emphasise self-participation and virtual groupwork.
– The practices within the training businesses are evolving, new methods and tools are tested continuously. The course
participants have received much time in their own organisations. Increasing awareness of field knowledge and the
distribution of information are the most important roles of the OTAe programme, says Ms. Kuusisto.
The same opinion is expressed by Mr. Jarkko Hedman who is completing his university studies while engaging in the
OTAe programme. The soon-to-be Master of Economics is studying the problems of virtual teams. Discussions in the
OTAe course have helped him in his research.
- There are not yet a great many experts in the field of eLearning. The sharing of experiences and meeting other people
are important. The creation of a network is one of the programme’s most important benefits, he says.
Author: Panu Sivula
www.dipoli.tkk.fi/otae
19. 19
Learning Business
PART B: COMPANIES BY SERVICE CATEGORIES
The companies within the cluster have used a three-lewel categorization to define their services at the
learningbusiness.fi service. The three main levels are:
� Content providers
� Services
� Technologies, Tools, SW and Hardware Properties
Each main category is divided into 6-28 sub-categories. The categorization of services at learningbusiness.fi is a
combination of various Finnish and international categories. The aim of the categorization is to serve customers
seeking suitable service providers and to describe Finnish e-learning service offerings in more detail.
Content Providers
C1: CBT, CD-ROM, DVD etc. Providers
3T Ratkaisut Oy DinoPro Oy Ab Mikrolinna Oy
www.3tratkaisut.fi http://dinopro.fi www.mikrolinna.fi
AAC Global Everscreen Oy NetComp Oy
www.aacglobal.com www.everscreen.com www.netcomp.fi
Abut Oy Fakiirimedia Oy Promentor Solutions Oy
www.abut.fi www.fakiirimedia.com www.promentor.fi
Anaheim Finland Ltd./Dancing Dot IT-Taito Oy Prosign Oy
www.anaheimfinland.fi www.it-taito.fi www.prosign.fi
Avset Oy Kidsfactory RecIT Solutions
www.avset.fi www.kidsfactory.fi www.recitsolutions.fi
BTS Finland Kielikone Oy Talvi Productions Oy
www.bts.com www.kielikone.fi www.talvi.com
Ch5 Finland Oy Lahden Teho-Opetus Oy Trodfix Oy
www.ch5finland.com www.teho-opetus.net trodfix.jsp.fi
Datafisher Magneetto Media Oy Unique United Oy | Ltd.
www.datafisher.com www.magneetto.com www.uu.fi
Design Reform Oy Mediamaisteri Ltd.
www.designreform.fi www.mediamaisteri.com
C2: e-Books and Online-knowledge Providers
BTS Finland Fakiirimedia Oy Koulutus- ja konsultointipalvelu
www.bts.com www.fakiirimedia.com KK Mediat
Ch5 Finland Oy Kielikone Oy www.2kmediat.com/kkmediat/eng/
www.ch5finland.com www.kielikone.fi Prewise Finland Oy
DinoPro Oy Ab www.prewise.fi
http://dinopro.fi
C3: Online-course Providers
3T Ratkaisut Oy DinoPro Oy Ab IT-Taito Oy
www.3tratkaisut.fi http://dinopro.fi www.it-taito.fi
AAC Global Done Information Oy Lahden Teho-Opetus Oy
www.aacglobal.com www.donesolutions.com www.teho-opetus.net
Apprix Oy Eactels Oy Opalsoft Oy
www.apprix.fi www.eactels.com www.opalsoft.fi
Bitville Oy EMS Consultant Pertti Kiira Prewise Finland Oy
www.bitville.fi www.finems1.pp.fi www.prewise.fi
BTS Finland Everscreen Oy Prosign Oy
www.bts.com www.everscreen.com www.prosign.fi
Citec Information Oy Ab Eyescream Information Oy Ab RecIT Solutions
www.citec.fi www.eyescream.fi www.recitsolutions.fi
Datafisher Fakiirimedia Oy T:mi Koulutus ja konsultointi Kirsi
www.datafisher.com www.fakiirimedia.com Ehrnrooth
DeCo Media LTD HCI Productions Oy www.microtalentkp.com
www.decomedia.fi www.hci.fi
20. 20
Learning Business
COMPANIES BY SERVICE CATEGORIES
Digital Lessons Finland Oy Humap Oy, Humap Ltd Teleware
www.digitallessons.com www.humap.com www.teleware.fi
C4: Online-expertise and -consulting Providers
3T Ratkaisut Oy Done Information Oy Magneetto Media Oy
www.3tratkaisut.fi www.donesolutions.com www.magneetto.com
A4 Media Oy Eactels Oy Mediamaisteri Ltd.
www.a4media.com www.eactels.com www.mediamaisteri.com
AAC Global Fakiirimedia Oy Opalsoft Oy
www.aacglobal.com www.fakiirimedia.com www.opalsoft.fi
Adenova Frantic Media Oy Prewise Finland Oy
www.adenova.fi www.frantic.com www.prewise.fi
Bitville Oy HCI Productions Oy Prosign Oy
www.bitville.fi www.hci.fi www.prosign.fi
Datafisher Humap Oy, Humap Ltd Studiorum verkkopalvelut tmi
www.datafisher.com www.humap.com www.studiorum.net
Dicole Idean Research Oy Teleware Oy
www.dicole.com www.ideanresearch.com www.teleware.fi
Digital Lessons Finland Oy IT-Taito Oy Unique United Oy | Ltd.
www.digitallessons.com www.it-taito.fi www.uu.fi
DinoPro Oy Ab Koulutus- ja konsultointipalvelu
http://dinopro.fi KK Mediat
www.2kmediat.com/kkmediat/eng/
C5: Online-qualification Programmes
3T Ratkaisut Oy DinoPro Oy Ab Prewise Finland Oy
www.3tratkaisut.fi http://dinopro.fi www.prewise.fi
Apprix Oy Eactels Oy Teleware Oy
www.apprix.fi www.eactels.com www.teleware.fi
Bitville Oy Idean Research Oy
www.bitville.fi www.ideanresearch.com
Datafisher IT-Taito Oy
www.datafisher.com www.it-taito.fi
C6: Other Ready-to-use Knowledge or Expertise Providers
3T Ratkaisut Oy Eactels Oy Prosign Oy
www.3tratkaisut.fi www.eactels.com www.prosign.fi
AAC Global Euneos RecIT Solutions
www.aacglobal.com www.euneos.fi www.recitsolutions.fi
Adenova Global Response Oy Ltd SenseTrix Oy
www.adenova.fi www.response.fi www.sensetrix.com
Apprix Oy Innosonic Ltd Translation Services Noodi
www.apprix.fi www.innosonic.fi www.noodi.fi
BTS Finland Koulutus- ja konsultointipalvelu Unique Uni ed Oy | Ltd.t
www.bts.com KK Mediat www.uu.fi
Citec Information Oy Ab www.2kmediat.com/kkmediat/eng/
www.citec.fi Prewise Finland Oy
DinoPro Oy Ab www.prewise.fi
http://dinopro.fi
21. 21
Learning Business
COMPANIES BY SERVICE CATEGORIES
Services
S1: Business Consulting (feasibility studies, implementation, process
dev., quality, business measures etc.)
www.aplinet.fi www.dicole.com www.opalsoft.fi
Aplinet Oy Dicole Opalsoft Oy
www.apprix.fi www.eactels.com www.prewise.fi
Apprix Oy Eactels Oy Prewise Finland Oy
BGS Finland Entersol Oy Studiorum verkkopalvelut tmi
www.bowneglobal.fi www.entersol.fi www.studiorum.net
Bitville Oy Everscreen Oy TalentGate Oy
www.bitville.fi www.everscreen.com www.talentgate.fi
BTS Finland HCI Productions Oy Tietorana Oy
www.bts.com www.hci.fi Transdemica Oy
Ch5 Finland Oy Humap Oy, Humap Ltd www.transdemica.com
www.ch5finland.com www.humap.com Translation Services Noodi
Circes Oy Idean Research Oy www.noodi.fi
www.compiler.fi/circes www.ideanresearch.com Unique Uni ed Oy | Ltd.t
Citec Information Oy Ab Koulutus- ja konsultointipalvelu www.uu.fi
www.citec.fi KKMediat
www.2kmediat.com/kkmediat/eng/ Web Fellows Oy
Coder Oy www.webfellows.fi
www.coder.fi Magneetto Media Oy
Datafisher www.magneetto.com
www.datafisher.com Mediamaisteri Ltd.
Design Reform Oy www.mediamaisteri.com
www.designreform.fi Microsoft Oy
www.microsoft.fi
S2: Customised Course or Programme Development Services
3T Ratkaisut Oy Eactels Oy Mediamaisteri Ltd.
www.3tratkaisut.fi www.eactels.com www.mediamaisteri.com
AAC Global EduWeb Oy Mindcom Oy
www.aacglobal.com www.eduweb.fi www.mindcom.fi
www.abut.fi www.entersol.fi www.forms.fi
Abut Oy Entersol Oy Open Forms Oy
www.apprix.fi www.everscreen.com www.prewise.fi
Apprix Oy Everscreen Oy Prewise Finland Oy
Arkkivoltti Design Eyescream Information Oy Ab Rastor Oy
www.arkkivoltti.com www.eyescream.fi www.rastor.fi
www.bowneglobal.fi www.fakiirimedia.com www.sensetrix.com
BGS Finland Fakiirimedia Oy SenseTrix Oy
u
www.bitville.fi www.foritieto.fi www.talentgate.fi
Bitville Oy Föritieto Koulut s Oy TalentGate Oy
BTS Finland HCI Productions Oy Talvi Productions Oy
www.bts.com www.hci.fi www.talvi.com
Citec Information Oy Ab Idean Research Oy Teleware Oy
www.citec.fi www.ideanresearch.com www.teleware.fi
www.datafisher.com www.it-taito.fi www.noodi.fi
Datafisher IT-Taito Oy Translation Services Noodi
Dicole Koulutus- ja konsultointipalvelu
www.dicole.com KK Mediat
DinoPro Oy Ab www.2kmediat.com/kkmediat/eng/
http://dinopro.fi
22. 22
Learning Business
COMPANIES BY SERVICE CATEGORIES
S3: Hosted e-Collaboration Services (e.g. CSCW)
Aplinet Oy Eactels Oy Media Control Modelling Oy
www.aplinet.fi www.eactels.com www.mcmweb.com
Ch. JENSEN Oy Everscreen Oy Mindcom Oy
www.chjensen.fi www.everscreen.com www.mindcom.fi
Co-learnit Oy Eyescream Information Oy Ab NetComp Oy
www.co-learnit.com www.eyescream.fi www.netcomp.fi
Dicole HCI Productions Oy SANAKO Oy
www.dicole.com www.hci.fi www.sanako.com
Discendum Oy Humap Oy, Humap Ltd Studiorum verkkopalvelut tmi
www.discendum.com www.humap.com www.studiorum.net
S4: Hosted e-HR Management and Development Services (e.g. for entrepreneurs, projects,
associations, SMEs)
3T Ratkaisut Oy Entersol Oy NetComp Oy
www.3tratkaisut.fi www.entersol.fi www.netcomp.fi
Co-learnit Oy Everscreen Oy RecIT Solutions
www.co-learnit.com www.everscreen.com www.recitsolutions.fi
Dicole HCI Productions Oy Skillnet Oy
www.dicole.com www.hci.fi www.skillnet.fi
Eactels Oy Mindcom Oy Teleware Oy
www.eactels.com www.mindcom.fi www.teleware.fi
S5: Hosted e-Learning Services (e.g. LSP, ASP)
3T Ratkaisut Oy Eactels Oy Open Forms Oy
www.3tratkaisut.fi www.eactels.com www.forms.fi
AAC Global Everscreen Oy Prewise Finland Oy
www.aacglobal.com www.everscreen.com www.prewise.fi
Abako Media Oy Eyescream Information Oy Ab RecIT Solutions
www.abako.fi www.eyescream.fi www.recitsolutions.fi
Adenova HCI Productions Oy SANAKO Oy
www.adenova.fi www.hci.fi www.sanako.com
Aplinet Oy Humap Oy, Humap Ltd Studiorum verkkopalvelut tmi
www.aplinet.fi www.humap.com www.studiorum.net
Arkkivoltti Design IT-Taito Oy Viope Solutions Oy
www.arkkivoltti.com www.it-taito.fi www.viope.com
BTS Finland Magneetto Media Oy Web Fellows Oy
www.bts.com www.magneetto.com www.webfellows.fi
Ch. JENSEN Oy Media Control Mod lling Oy Xenex Telecome
www.chjensen.fi www.mcmweb.com www.xenex.fi
Ch5 Finland Oy Mediamaisteri Ltd. Älypää Oy
www.ch5finland.com www.mediamaisteri.com alypaa.com
Dicole Mindcom Oy
www.dicole.com www.mindcom.fi
Discendum Oy NetComp Oy
www.discendum.com www.netcomp.fi
S6: Learning Content Packaging and other Digital Media Services
3T Ratkaisut Oy Done Information Oy Magneetto Media Oy
www.3tratkaisut.fi www.donesolutions.com www.magneetto.com
Abut Oy Eactels Oy Mediamaisteri Ltd.
www.abut.fi www.eactels.com www.mediamaisteri.com
Apprix Oy Everscreen Oy Prewise Finland Oy
www.apprix.fi www.everscreen.com www.prewise.fi
Bitville Oy Eyescream Information Oy Ab Promentor Solutions Oy
www.bitville.fi www.eyescream.fi www.promentor.fi
23. 23
Learning Business
COMPANIES BY SERVICE CATEGORIES
Ch. JENSEN Oy Fakiirimedia Oy RecIT Solutions
www.chjensen.fi www.fakiirimedia.com www.recitsolutions.fi
Citec Information Oy Ab Humap Oy, Humap Ltd SenseTrix Oy
www.citec.fi www.humap.com www.sensetrix.com
Datafisher Idean Research Oy Talvi Productions Oy
www.datafisher.com www.ideanresearch.com www.talvi.com
Discendum Oy Innosonic Ltd Transdemica Oy
www.discendum.com www.innosonic.fi www.transdemica.com
S7: Online Coaching Services
3T Ratkaisut Oy Digital Lessons Finland Oy Humap Oy, Humap Ltd
www.3tratkaisut.fi www.digitallessons.com www.humap.com
Bitville Oy Eactels Oy IhaNova
www.bitville.fi www.eactels.com www.ihanova.fi
BTS Finland EduWeb Oy Opalsoft Oy
www.bts.com www.eduweb.fi www.opalsoft.fi
Coachwell Euneos Prewise Finland Oy
www.coachwell.fi www.euneos.fi www.prewise.fi
Datafisher Eyescream Information Oy Ab Teleware Oy
www.datafisher.com www.eyescream.fi www.teleware.fi
S8: Online Learning and Pedagogy Consultants
3T Ratkaisut Oy DinoPro Oy Ab Humap Oy, Humap Ltd
www.3tratkaisut.fi http://dinopro.fi www.humap.com
Apprix Oy Discendum Oy IhaNova
www.apprix.fi www.discendum.com www.ihanova.fi
Bitville Oy Eactels Oy Mediamaisteri Ltd.
www.bitville.fi www.eactels.com www.mediamaisteri.com
Biz Educlick Euneos Opinpaja Oy
http://www.verkkokoulu.fi www.euneos.fi www.opinpaja.net
BTS Finland Eyescream Information Oy Ab Prewise Finland Oy
www.bts.com www.eyescream.fi www.prewise.fi
Ch. JENSEN Oy Fakiirimedia Oy Rastor Oy
www.chjensen.fi www.fakiirimedia.com www.rastor.fi
Citec Information Oy Ab HCI Productions Oy Studiorum verkkopalvelut tmi
www.citec.fi www.hci.fi www.studiorum.net
Datafisher Helsinki University of Technology – Transdemica Oy
www.datafisher.com Simlab www.transdemica.com
Dicole simlab.hut.fi
www.dicole.com
S9: Other Service Providers
Abako Media Oy Global Response Oy Ltd Open Forms Oy
www.abako.fi www.response.fi www.forms.fi
BGS Finland Idean Research Oy Promentor Solutions Oy
www.bowneglobal.fi www.ideanresearch.com www.promentor.fi
DeCo Media LTD Koulutus- ja konsultointipalvelu Taiga Media
www.decomedia.fi KKMediat www.taigamedia.fi
Eactels Oy www.2kmediat.com/kkmediat/eng/ Transdemica Oy
www.eactels.com Microsoft Oy www.transdemica.com
Formia Ky www.microsoft.fi Translation Services Noodi
.formia.fi NetComp Oy www.noodi.fiwww
www.netcomp.fi
24. 24
Learning Business
COMPANIES BY SERVICE CATEGORIES
S10: Simulation, Animation, 3D, Gaming etc. Special Expertise
3T Ratkaisut Oy Done Information Oy Mindcom Oy
www.3tratkaisut.fi www.donesolutions.com www.mindcom.fi
Abut Oy Eactels Oy SenseTrix Oy
www.abut.fi www.eactels.com www.sensetrix.com
Apprix Oy Fakiirimedia Oy Talvi Productions Oy
www.apprix.fi www.fakiirimedia.com www.talvi.com
Bitville Oy Humap Oy, Humap Ltd Transdemica Oy
www.bitville.fi www.humap.com www.transdemica.com
BTS Finland Ingraph Voodoo Visuals
www.bts.com www.ingraph.com www.voodoovisuals.fi
Citec Information Oy Ab Magneetto Media Oy
www.citec.fi www.magneetto.com
Design Reform Oy Mediamaisteri Ltd.
www.designreform.fi www.mediamaisteri.com
S11: Technology Consulting (programming, systems design, integration etc.)
AAC Global Citec Information Oy Ab Koulutus- ja konsultointipalvelu
www.aacglobal.com www.citec.fi KK Mediat
Abako Media Oy Dicole www.2kmediat.com/kkmediat/eng/
www.abako.fi www.dicole.com Microsoft Oy
Abut Oy Eactels Oy www.microsoft.fi
www.abut.fi www.eactels.com NetComp Oy
Bitville Oy EduWeb Oy www.netcomp.fi
www.bitville.fi www.eduweb.fi Opalsoft Oy
Ch. JENSEN Oy HCI Productions Oy www.opalsoft.fi
www.chjensen.fi www.hci.fi Prewise Finland Oy
Ch5 Finland Oy Innosonic Ltd www.prewise.fi
www.ch5finland.com www.innosonic.fi
S12: Translation and Localisation Services
AAC Global Eactels Oy Marckwort Oy
www.aacglobal.com www.eactels.com www.marckwort.fi
BGS Finland Euneos Notaatio Oy Translation and
www.bowneglobal.fi www.euneos.fi Localisation services
Bitville Oy Fakiirimedia Oy www.notaatio.fi
www.bitville.fi www.fakiirimedia.com Prewise Finland Oy
Broadcast Text Helsinki Oy Idean Research Oy www.prewise.fi
www.broadcasttext.fi www.ideanresearch.com Transdemica Oy
Citec Information Oy Ab Kielikone Oy www.transdemica.com
www.citec.fi www.kielikone.fi Translation Services Noodi
Done Information Oy Koulutus- ja konsultointipalvelu www.noodi.fi
www.donesolutions.com KK Mediat
www.2kmediat.com/kkmediat/eng/
S13: Usability and Testing Services
BGS Finland Eactels Oy Translation Services Noodi
www.bowneglobal.fi www.eactels.com www.noodi.fi
Citec Information Oy Ab Idean Research Oy
www.citec.fi www.ideanresearch.com
Done Information Oy TalentGate Oy
www.donesolutions.com www.talentgate.fi
25. 25
Learning Business
COMPANIES BY SERVICE CATEGORIES
Technologies, Tools, SW and Hardware Properties
T1: 3D and Virtual Reality Tools and Solutions
Abut Oy Magneetto Media Oy SenseTrix Oy
www.abut.fi www.magneetto.com www.sensetrix.com
Eactels Oy Microsoft Oy Unique United Oy | Ltd.
www.eactels.com www.microsoft.fi www.uu.fi
eSpime Ltd. Mindcom Oy
www.espime.com www.mindcom.fi
T2: Collaboration, Groupware and Knowledge Sharing Tools
3T Ratkaisut Oy Eactels Oy Opalsoft Oy
www.3tratkaisut.fi www.eactels.com www.opalsoft.fi
Abako Media Oy Euneos Prewise Finland Oy
www.abako.fi www.euneos.fi www.prewise.fi
Adenova Fakiirimedia Oy Renet Oy
www.adenova.fi www.fakiirimedia.com www.renet.fi
Aplinet Oy HCI Productions Oy SANAKO Oy
www.aplinet.fi www.hci.fi www.sanako.com
BTS Finland Humap Oy, Humap Ltd Tatucom Oy
www.bts.com www.humap.com www.tatucom.fi
Ch. JENSEN Oy Internetix Web Fellows Oy
www.chjensen.fi www.internetix.fi www.webfellows.fi
Co-learnit Oy Microsoft Oy Xenex Telecom
www.co-learnit.com www.microsoft.fi www.xenex.fi
Dicole NetOp Finland Oy Ab
www.dicole.com www.netop.fi
T3: Course and Learning Content Authoring Tools
Aplinet Oy HCI Productions Oy NetComp Oy
www.aplinet.fi www.hci.fi www.netcomp.fi
Apprix Oy Humap Oy, Humap Ltd Opalsoft Oy
www.apprix.fi www.humap.com www.opalsoft.fi
Arkkivoltti Design Innosonic Ltd Prewise Finland Oy
www.arkkivoltti.com www.innosonic.fi www.prewise.fi
Ch. JENSEN Oy IT-Taito Oy Renet Oy
www.chjensen.fi www.it-taito.fi www.renet.fi
Ch5 Finland Oy Koulutus- ja konsultointipalvelu SANAKO Oy
www.ch5finland.com KK Mediat www.sanako.com
Eactels Oy www.2kmediat.com/kkmediat/eng/ Studiorum verkkop lvelut tmia
www.eactels.com Magneetto Media Oy www.studiorum.net
Eyescream Information Oy Ab www.magneetto.com
www.eyescream.fi Microsoft Oy
Fakiirimedia Oy www.microsoft.fi
www.fakiirimedia.com
T4: Demonstration Software Tools
Abut Oy IT-Taito Oy Renet Oy
www.abut.fi www.it-taito.fi www.renet.fi
Ch5 Finland Oy Magneetto Media Oy SenseTrix Oy
www.ch5finland.com www.magneetto.com www.sensetrix.com
Eactels Oy Microsoft Oy Tatucom Oy
www.eactels.com www.microsoft.fi www.tatucom.fi
Eyescream Information Oy Ab Mindcom Oy Unique United Oy | Ltd.
www.eyescream.fi www.mindcom.fi www.uu.fi
26. 26
Learning Business
COMPANIES BY SERVICE CATEGORIES
T5: Discussion Boards/Forums and Blogging Tools
Ch5 Finland Oy Internetix Opalsoft Oy
www.ch5finland.com www.internetix.fi www.opalsoft.fi
Dicole Koulutus- ja konsultointipalvelu SANAKO Oy
www.dicole.com KKMediat www.sanako.com
Eactels Oy www.2kmediat.com/kkmediat/eng/ Unique Uni ed Oy | Ltd.t
www.eactels.com Microsoft Oy www.uu.fi
Fakiirimedia Oy www.microsoft.fi Web Fellows Oy
www.fakiirimedia.com Mindcom Oy www.webfellows.fi
Humap Oy, Humap Ltd www.mindcom.fi
www.humap.com
T6: e-Couching and other Learning Support Tools
www.apprix.fi www.eduweb.fi www.opalsoft.fi
Apprix Oy EduWeb Oy Opalsoft Oy
Ch5 Finland Oy Humap Oy, Humap Ltd Prewise Finland Oy
www.ch5finland.com www.humap.com www.prewise.fi
www.coachwell.fi www.microsoft.fi www.tatucom.fi
Coachwell Microsoft Oy Tatucom Oy
www.eactels.com www.mindcom.fi
Eactels Oy Mindcom Oy
T7: Educational Course Management Systems, VLEs or Campus Portals
Aplinet Oy EduWeb Oy Opalsoft Oy
www.aplinet.fi www.eduweb.fi www.opalsoft.fi
Ch5 Finland Oy Internetix Prewise Finland Oy
www.ch5finland.com www.internetix.fi www.prewise.fi
Dicole Microsoft Oy SANAKO Oy
www.dicole.com www.microsoft.fi www.sanako.com
Discendum Oy Mindcom Oy
www.discendum.com www.mindcom.fi
Eactels Oy NetComp Oy
www.eactels.com www.netcomp.fi
T8: Edugaming Tools
3T Ratkaisut Oy Fakiirimedia Oy SenseTrix Oy
www.3tratkaisut.fi www.fakiirimedia.com www.sensetrix.com
Apprix Oy Humap Oy, Humap Ltd Älypää Oy
www.apprix.fi www.humap.com alypaa.com
Eactels Oy Innosonic Ltd
www.eactels.com www.innosonic.fi
T9: Edumarketing Tools
BTS Finland Eactels Oy Prewise Finland Oy
www.bts.com www.eactels.com www.prewise.fi
T10: Enabling Equipment and Hardware (e.g. projectors, video conference tools, interactive
whiteboards, location based technologies)
3T Ratkaisut Oy Eactels Oy
www.3tratkaisut.fi www.eactels.com
27. 27
Learning Business
COMPANIES BY SERVICE CATEGORIES
T11: Enabling Infrastructure and Architecture Solutions (e.g portals, intranets, middleware (ERP,
CRM etc.), intelligent networks, knowledge arhitectures)
AAC Global Eactels Oy Opinsys Oy
www.aacglobal.com www.eactels.com www.opinsys.fi
Abako Media Oy Euneos SANAKO Oy
www.abako.fi www.euneos.fi www.sanako.com
Ch. JENSEN Oy Fakiirimedia Oy Studiorum verkkopalvelut tmi
www.chjensen.fi www.fakiirimedia.com www.studiorum.net
Ch5 Finland Oy Microsoft Oy
www.ch5finland.com www.microsoft.fi
T12: Graphics and Animation Tools
Abut Oy Fakiirimedia Oy SenseTrix Oy
www.abut.fi www.fakiirimedia.com www.sensetrix.com
Ch5 Finland Oy Microsoft Oy Unique United Oy | Ltd.
www.ch5finland.com www.microsoft.fi www.uu.fi
Eactels Oy Mindcom Oy
www.eactels.com www.mindcom.fi
T13: Help-desk and other Online-support Tools
Datafisher Mindcom Oy Open Forms Oy
www.datafisher.com www.mindcom.fi www.forms.fi
Eactels Oy NetOp Finland Oy Ab Prewise Finland Oy
www.eactels.com www.netop.fi www.prewise.fi
Microsoft Oy Opalsoft Oy
www.microsoft.fi www.opalsoft.fi
T14: Human Capital (HR) Performance Tools
3T Ratkaisut Oy HCI Productions Oy Promentor Solutions Oy
www.3tratkaisut.fi www.hci.fi www.promentor.fi
Co-learnit Oy Microsoft Oy RecIT Solutions
www.co-learnit.com www.microsoft.fi www.recitsolutions.fi
Datafisher Opalsoft Oy Skillnet Oy
www.datafisher.com www.opalsoft.fi www.skillnet.fi
Eactels Oy Prewise Finland Oy
www.eactels.com www.prewise.fi
T15: Instant Messaging (IM) and Chat Tools
Eactels Oy Microsoft Oy Studiorum verkkopalvelut tmi
www.eactels.com www.microsoft.fi www.studiorum.net
Koulutus- ja konsultointipalvelu Opalsoft Oy
KK Mediat www.opalsoft.fi
www.2kmediat.com/kkmediat/eng/
T16: Knowledge Creation and Creativity Tools
Ch5 Finland Oy Eactels Oy RecIT Solutions
www.ch5finland.com www.eactels.com www.recitsolutions.fi
Co-learnit Oy HCI Productions Oy Renet Oy
www.co-learnit.com www.hci.fi www.renet.fi
Datafisher Humap Oy, Humap Ltd
www.datafisher.com www.humap.com
Dicole Prewise Finland Oy
www.dicole.com www.prewise.fi
28. 28
Learning Business
COMPANIES BY SERVICE CATEGORIES
T17: Learning Content Management Systems (LCMS)
3T Ratkaisut Oy Discendum Oy Microsoft Oy
www.3tratkaisut.fi www.discendum.com www.microsoft.fi
AAC Global Eactels Oy Mindcom Oy
www.aacglobal.com www.eactels.com www.mindcom.fi
Abako Media Oy Entersol Oy MSS Group
www.abako.fi www.entersol.fi www.mssgroup.fi
Adenova Euneos NetComp Oy
www.adenova.fi www.euneos.fi www.netcomp.fi
Aplinet Oy Fakiirimedia Oy Opalsoft Oy
www.aplinet.fi www.fakiirimedia.com www.opalsoft.fi
Arkkivoltti Design HCI Productions Oy Open Forms Oy
www.arkkivoltti.com www.hci.fi www.forms.fi
Ch5 Finland Oy Koulutus- ja konsultointipalvelu Prewise Finland yO
www.ch5finland.com KK Mediat www.prewise.fi
Datafisher www.2kmediat.com/kkmediat/eng/ SANAKO Oy
www.datafisher.com www.sanako.com
T18: Learning Management Systems (LMS)
3T Ratkaisut Oy Discendum Oy Mindcom Oy
www.3tratkaisut.fi www.discendum.com www.mindcom.fi
Abako Media Oy Eactels Oy NetComp Oy
www.abako.fi www.eactels.com www.netcomp.fi
Adenova Euneos NetOp Finland Oy Ab
www.adenova.fi www.euneos.fi www.netop.fi
Aplinet Oy HCI Productions Oy Opalsoft Oy
www.aplinet.fi www.hci.fi www.opalsoft.fi
Arkkivoltti Design IT-Taito Oy Open Forms Oy
www.arkkivoltti.com www.it-taito.fi www.forms.fi
Ch5 Finland Oy Koulutus- ja konsultointipalvelu Prewise Finland yO
www.ch5finland.com KK Mediat www.prewise.fi
Datafisher www.2kmediat.com/kkmediat/eng/ SANAKO Oy
www.datafisher.com Microsoft Oy www.sanako.com
Dicole www.microsoft.fi Web Fellows Oy
www.dicole.com www.webfellows.fi
T19: Learning Object, Image and Sound Galleries
3T Ratkaisut Oy Datafisher Fakiirimedia Oy
www.3tratkaisut.fi www.datafisher.com www.fakiirimedia.com
Abako Media Oy Done Information Oy Mindcom Oy
www.abako.fi www.donesolutions.com www.mindcom.fi
Adenova Eactels Oy Prewise Finland Oy
www.adenova.fi www.eactels.com www.prewise.fi
T20: Mobile Learning Tools and Solutions (for PDAs, Mobile Phones etc.)
AAC Global Discendum Oy Prewise Finland Oy
www.aacglobal.com www.discendum.com www.prewise.fi
Arkkivoltti Design Eactels Oy VIISAS Communications
www.arkkivoltti.com www.eactels.com www.viisas.com
Co-learnit Oy Innosonic Ltd Älypää Oy
www.co-learnit.com www.innosonic.fi alypaa.com
Datafisher Microsoft Oy
www.datafisher.com www.microsoft.fi
29. 29
Learning Business
COMPANIES BY SERVICE CATEGORIES
T21: Other Enabling Technologies for Learning/Working
3T Ratkaisut Oy Eactels Oy Microsoft Oy
www.3tratkaisut.fi www.eactels.com www.microsoft.fi
Apprix Oy Global Response Oy Ltd Prewise Finland Oy
www.apprix.fi www.response.fi www.prewise.fi
Dicole Humap Oy, Humap Ltd SANAKO Oy
www.dicole.com www.humap.com www.sanako.com
T22: Other Learning Content Development Tools
3T Ratkaisut Oy Ch. JENSEN Oy Microsoft Oy
www.3tratkaisut.fi www.chjensen.fi www.microsoft.fi
Abako Media Oy Ch5 Finland Oy NetComp Oy
www.abako.fi www.ch5finland.com www.netcomp.fi
Abut Oy Datafisher Novetos Consulting Oy
www.abut.fi www.datafisher.com www.novetos.com
Adenova Eactels Oy Prewise Finland Oy
www.adenova.fi www.eactels.com www.prewise.fi
Arkkivoltti Design Internetix Renet Oy
www.arkkivoltti.com www.internetix.fi www.renet.fi
T23: Other Online Learning/Working Tools and Solutions
3T Ratkaisut Oy Eactels Oy Mindcom Oy
www.3tratkaisut.fi www.eactels.com www.mindcom.fi
Arkkivoltti Design Humap Oy, Humap Ltd MSS Group
www.arkkivoltti.com www.humap.com www.mssgroup.fi
Ch. JENSEN Oy Koulutus- ja konsultointipalvelu Prewise Finland yO
www.chjensen.fi KK Mediat www.prewise.fi
Dicole www.2kmediat.com/kkmediat/eng/ SANAKO Oy
www.dicole.com Microsoft Oy www.sanako.com
Discendum Oy www.microsoft.fi Tatucom Oy
www.discendum.com www.tatucom.fi
T24: Presentation and Streaming Media Tools
AAC Global Eactels Oy SenseTrix Oy
www.aacglobal.com www.eactels.com www.sensetrix.com
Abut Oy Microsoft Oy Tatucom Oy
www.abut.fi www.microsoft.fi www.tatucom.fi
Ch. JENSEN Oy Mindcom Oy Xenex Telecom
www.chjensen.fi www.mindcom.fi www.xenex.fi
Ch5 Finland Oy RecIT Solutions
www.ch5finland.com www.recitsolutions.fi
Datafisher Renet Oy
www.datafisher.com www.renet.fi
T25: Simulation Tools
Abut Oy Datafisher SenseTrix Oy
www.abut.fi www.datafisher.com www.sensetrix.com
BTS Finland Eactels Oy Studio Kalima Oy
www.bts.com www.eactels.com www.studiokalima.fi
30. 30
Learning Business
COMPANIES BY SERVICE CATEGORIES
T26: Synchronous e-Learning Tools or Solutions
Ch. JENSEN Oy Novetos Consulting Oy Studiorum verkkopalvelut tmi
www.chjensen.fi www.novetos.com www.studiorum.net
Datafisher Prewise Finland Oy Tatucom Oy
www.datafisher.com www.prewise.fi www.tatucom.fi
Eactels Oy SANAKO Oy
www.eactels.com www.sanako.com
T27: Testing, Quizzing and Assessment Tools
AAC Global Ch5 Finland Oy IT-Taito Oy
www.aacglobal.com www.ch5finland.com www.it-taito.fi
Adenova Datafisher Mindcom Oy
www.adenova.fi www.datafisher.com www.mindcom.fi
Aplinet Oy Eactels Oy Open Forms Oy
www.aplinet.fi www.eactels.com www.forms.fi
Apprix Oy Fakiirimedia Oy Prewise Finland Oy
www.apprix.fi www.fakiirimedia.com www.prewise.fi
BTS Finland Humap Oy, Humap Ltd SANAKO Oy
www.bts.com www.humap.com www.sanako.com
Ch. JENSEN Oy Idean Research Oy
www.chjensen.fi www.ideanresearch.com
T28: Video and Audio Tools
Ch. JENSEN Oy Microsoft Oy Tatucom Oy
www.chjensen.fi www.microsoft.fi www.tatucom.fi
Ch5 Finland Oy Renet Oy
www.ch5finland.com www.renet.fi
Fakiirimedia Oy Synestesia Software Music
www.fakiirimedia.com www.synestesia.com
31. 31
Learning Business
PART C: COUNTRIES AND AREAS OF OPERATION
Countries and Areas of Operation
The attached categorization of companies on the basis of countries and areas is based on
the information given by the companies regarding their international activities (business units
abroad, other operations, exports). All in all, more than 60% of the Finnish e-learning companies
have indicated at the Learningbusiness.fi service to operate internationally.
Countries of Operation
Australia
BTS Finland www.bts.com
Koulutus- ja konsultointipalvelu KKMediat www.2kmediat.com/kkmediat/eng/
Transdemica Oy www.transdemica.com
Austria
Promentor Solutions Oy www.promentor.fi
Belgium
Broadcast Text Helsinki Oy www.broadcasttext.fi
Koulutus- ja konsultointipalvelu KKMediat www.2kmediat.com/kkmediat/eng/
Mediamaisteri Ltd. www.mediamaisteri.com
Canada
Koulutus- ja konsultointipalvelu KKMediat www.2kmediat.com/kkmediat/eng/
Studiorum verkkopalvelut tmi www.studiorum.net
China
Citec Information Oy Ab www.citec.fi
Unique United Oy | Ltd. www.uu.fi
WM-data www.wmdata.fi
Czech Republic
Broadcast Text Helsinki Oy www.broadcasttext.fi
Denmark
Broadcast Text Helsinki Oy www.broadcasttext.fi
Lingsoft Oy www.lingsoft.fi
Morning Digital Design Oy www.morning.fi
WM-data www.wmdata.fi
Estonia
International Management Education (IME) Oy www.imedu.fi
Morning Digital Design Oy www.morning.fi
WM-data www.wmdata.fi
France
Promentor Solutions Oy www.promentor.fi
Studiorum verkkopalvelut tmi www.studiorum.net
32. 32
Learning Business
COUNTRIES AND AREAS OF OPERATION
Germany
Broadcast Text Helsinki Oy www.broadcasttext.fi
BTS Finland www.bts.com
Colorful Oy www.colorful.fi
GoodMood www.goodmood.fi
Lingsoft Oy www.lingsoft.fi
Mainostoimisto Grafex www.grafex.fi
Promentor Solutions Oy www.promentor.fi
Studiorum verkkopalvelut tmi www.studiorum.net
WM-data www.wmdata.fi
Greece
Mediamaisteri Ltd. www.mediamaisteri.com
Hungary
Broadcast Text Helsinki Oy www.broadcasttext.fi
India
Citec Information Oy Ab www.citec.fi
Indonesia
eSpime Ltd. www.espime.com
Ireland
Lingsoft Oy www.lingsoft.fi
Italy
SenseTrix Oy www.sensetrix.com
Japan
Ilamark Oy / Imnetti www.imnetti.fi
Notaatio Oy Translation and Localisation services www.notaatio.fi
Lithuania
Prewise Finland Oy www.prewise.fi
Netherlands
Broadcast Text Helsinki Oy www.broadcasttext.fi
BTS Finland www.bts.com
Notaatio Oy Translation and Localisation services www.notaatio.fi
WM-data www.wmdata.fi
Norway
Broadcast Text Helsinki Oy www.broadcasttext.fi
Coachwell www.coachwell.fi
Lingsoft Oy www.lingsoft.fi
WM-data www.wmdata.fi