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Image building in the International Media: Finlandia Communications in Russia KATERINA TSETSURA By Kate Monohan
Summary of Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
R esearch ,[object Object],[object Object],[object Object],[object Object]
O bjectives/goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S trategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
T actics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E valuation ,[object Object],[object Object],[object Object],[object Object]
Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions from text: ,[object Object],[object Object],[object Object]
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Finland PR campaign analysis

  • 1. Image building in the International Media: Finlandia Communications in Russia KATERINA TSETSURA By Kate Monohan
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