1. Kevin Piper
79 Kestrel Way, Watermead, Aylesbury | 01296 392398 or 07514001610 | kmpiper@outlook.com
Experience marketing executive with demonstrable success in Brand development and Product Marketing in both
traditional and digital media. Extensive experience of partnership development and agency management both on the
client and Agency side.. Blends an insightful, passionate and creative approach with effective team leadership, people
management and networking skills.
Brand Development /Product Marketing / Channel Marketing / Proposition Development / Product Management / Team
leadership / Project Management / Operational Effectiveness / Organizational development / Change Management.
OPERATIONS AND MARKETING DIRECTOR
SAB Holding – Jeddah Saudi Arabia / Egypt / Dubai
2009 - 2014
Reporting to Chairman and owner Sheikh Salah Al Belawi, handpicked for the Operational & Marketing leadership of his
Group of companies across KSA, Dubai and Egypt. Driving new business ventures, Improving operational effectiveness
and profitability and establishing new brands to compete in the Communications, Media , Healthcare and Property
markets. Driving Group brand values, redesign and execution and creating and executing the 5 year strategic plan
KEY ACHIEVEMENTS
SAB REBRANDING AND PROPOSITION
DEVELOPMENT
DIGITAL MEDIA AGENCY CREATION
APPLICATION & WEB DEVELOPMENT
COMPANY CREATED
MAJOR CREATIVE CAMPAIGN
DEVELOPMENT FOR COCA COLA,
EGYPT AIR and MOBINIL
· Development and operational management of New Media Agency
TWDA and SAB Communications as a leading Digital Agency in Egypt ,
KSA and UAE with customers including Coca Cola, Egypt Air, OKAZ
Newspapers and Mobinil and partnerships with Google.
· Group Strategic planning with Ernst & Young for corporate restructuring
and new Medical sector development.
· Annual revenue achievement of over $30m USD
· Direct Operational management of team Digital Agency in Egypt
· Expert introduction of Performance management and Quality Control
processes across the Group.
· Corporate Branding redesign and launch for all Group companies
· Development and management of Annual Operating Plan
· Strategic partnership development with Al Jazeera, Showtime, Google,
Yahoo Maktoob, and the English Premier League
1 of 3
BUSINESS OPERATIONS AND MARKETING
SAVE PHOTO LTD / PHOTO LEGACY / HERITAGE ASSETS
April 2014 – May 2015
Reporting to the Board of Save Photo Ltd, I was responsible for the Operational Development and Marketing of our 3
businesses, the UK’s leading Photo and Document Digitisation company operating in Retail, Major Institutions , and the
Heritage Sector, I was personally responsible for Business Development, Brand Development for Photo Legacy and
Heritage Assets, Online Channel Development and Sales Plans including multimillion pound contracts with the British Film
Industry and major retailers ASDA, Boots and Jessops.
KEY ACHIEVEMENTS
PROPOSITION AND PRODUCT
MARKETING FOR PHOTO LEGACY ,
SAVE PHOTO and HERITAGE ASSETS
SALES LEAD FOR COMMERCIAL DEALS
WITH MAJOR INSTITUTIONS INCLUING
BFI and AA
· Retail photographic solutions for ASDA, Jessops and Boots – Photo
Legacy Service.
· Digitisation management of Multimillion pound contracts with the BFI
including over 2.4 Images from their Archive,
· Product Marketing of our Photographic Digitisation solutions
· Agency Management and Creative Development
· Brand Development for Heritage Assets and Save Photo
· Website Development for B2B and D2C Proposition.

2. 2005 - 2007
KEY ACHIEVEMENTS
3 HANDETS LAUNCHED BY UK MOBILE
OPERATORS
ESTABLISHED DESIGN OPERATION IN
ISRAEL
COMMERCIAL AGREEMENTS WITH 10
MANUFACTURERS in CHINA, KOREA and
TAIWAN
PRODUCT BRANDING & SOFTWARE
DESIGN
MARKETING OPERATIONS OFFICER
Emblaze Mobile / Global Telecom (Israel and United Kingdom)
Emblaze Mobile is an Israeli company which designs and develops
unique mobile phones for operators worldwide under the Operator brand.
As Marketing Operations Officer I managed a design and development
team in Israel and Sales & Marketing team in the UK. I was responsible
for brand and product development and commercial relationships with
Manufacturers in China, Korea and Taiwan
During my leadership we successfully launched 3 handsets with Virgin
Mobile in the UK , Orange Group, and Dixon Stores Group. I led all
product sourcing, factory audits, customisation, and delivery, ensuring
compliance with Operator and Retailer high performance standards.
2 of 3
KEY ACHIEVEMENTS
CHIEF NEGOTIATOR ON
PARTNERSHIPS WITH NTT DOCOMO,
MOTOROLA AND NOKIA
PRODUCT LAUCH MANAGEMENT OF
MUSIC .ADVERTISING & GAMES
SERVICES
B2B COMMERCIAL AGREEMENTS WITH
OVER 30 SOFTWARE DEVELOPMENT
COMPANIES
HEAD OF PRODUCT MARKETING DEVT
O2 – Product & Services Division
Operating within the Products & Services division of O2 I was responsible
for all aspects of Product Marketing with International technical and
commercial partners engaged in value added services.
I was responsible for the development and launch of the O2 Mobile
Games Service, Music download Service, Mobile Advertising and
Business Application Partnership program
My partnership agreements included major commercial deals with
Motorola, Nokia, Blackberry. Admob, and over 30 B2B Application
Development companies throughout the world.
2001 - 2005
2007 - 2008
CONTENT MARKETING MANAGER / Divisional
CEO
ROK Group of Companies/ Fun Little Movies – United Kingdom
ROK are a leading international mobile content development, applications and
production company operating across the globe, bringing powerful new TV,
content services and applications to delight mobile customers. As Content
Director I delivered commercial licensing agreements with over 40 Major
International media owners including Disney, Paramount, Bloomberg, ITN,
Bauer, Universal, Euro news, PA, Fox, Cello Media, IMG , ABC, TV Azteca,
Playboy, ART ,ORBIT. Discovery, National Geographic and MTV
As CEO of MEFFY award winning Fun Little Movies. I was engaged in the
production, co-production and licensing of short comedy videos for distribution
on mobile phones, the Internet, and portable devices worldwide.
KEY ACHIEVEMENTS
40 Major International Media licensing deals
Leadership of Meffy Award winning
Production Studio in LA
Leadership of Software development and
Product Launch of Photo Compression
Service now operated for TESCO

3. KEY ACHIEVEMENTS
MINI MBA – Executive Leadership
Templeton College
Educated to A Level
Past Member of
Wireless Media Association
Mobile Entertainment Forum
Shropshire Enterprise Trust
Board Advisor to
Eye Music Network USA
Blubox Software
PERSONAL STATEMENT
I have a strongly ethical approach to business, and values are central to
my life. I have been married for 34 years with 3 children and have been a
Vegetarian and Christian for my Adult life.
I am passionate about the Creative Arts, and open to new ideas and
experiences. I love to travel “off menu” and experience cultures around
the world.
Personal fitness , spiritual, emotional and physical well-being is important
to me and my approach to life is holistic
DATE OF BIRTH 24 AUGUST 1959
MARRIED Happily with 3 Children (14,17 and 24)
Currently Studying
OU Foundation course in Philosophy
Creative Activism Course – Coventry
3 of 3
1989 - 2001
KEY ACHIEVEMENTS
MARKET LAUNCH OF BT INTERNET
JV with NEWS INTERNATION AND SKY
TV
DEVELOPMENT OF E-MAILER PHONE
WITH SIR ALAN SUGAR
MARKETING MANAGEMENT OF THE
WORLD’s FIRST VIDEO ON DEMAND
TRIALS
HEAD OF MARKETING
British Telecom (Consumer Products Division)
During a 22 yr career with BT I was Head of Marketing for 12 years.
I led the marketing development of major BT Projects including
- BT Internet
- BT Video Telephony
- BT Television Services with Sky TV
- BT Video on Demand (now BT TV Infinity)
- BT’s Small Business Service
- BT’s Direct – a direct ordering and delivery service
I led commercial agreements with News International , Yahoo and Sky TV
creating LineOne, Yahoo Click and BTTV . I developed the e-mailer
phone with Sir Alan Sugars Amstrad.
I led all marketing communication development for BT Internet and
launched the service with a major above the line campaign involving
Steven Spielberg’s ET.