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Social Media 101 for Nonprofits: SONJ Case Study

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Kristin Weinstein
Kristin Weinstein

Special Olympics New Jersey started using social media in 2008 by creating accounts on YouTube, Facebook, Twitter, and other platforms. They researched which sites would be most effective for engaging their target audience and accomplishing their goals. While social media can be time-consuming, interns and multi-platform tools can help post consistently. The organization handles negative feedback respectfully and focuses on factual discussions rather than arguments. Strong branding helps users recognize the legitimate accounts of the organization.

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Social Media 101 for Nonprofits & SONJ Case Study Presented by : Kristin Weinstein Special Olympics New Jersey Communications Manager Follow Us @SONewJersey Follow Me @KMWein Be A Fan : http://www.facebook.com/SONewJersey
Planning the Social Media Roll-Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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It’s Way Too Time Consuming! ,[object Object],[object Object],[object Object],[object Object]
It’s Way Too Time Consuming! (Ctd.) ,[object Object],[object Object],[object Object],[object Object]
Multi-Social Media Platforms http://www.tweetdeck.com/beta / http://cotweet.com/channels
Multi- Social Media Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Handle Negative Feedback? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I Handle Negative Feedback? (ctd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Will They Know It’s Me? ,[object Object],[object Object]
How Will They Know It’s Me? (ctd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 for Nonprofits & SONJ Case Study Presented by : Kristin Weinstein Special Olympics New Jersey Communications Manager Follow Us @SONewJersey Follow Me @KMWein Be A Fan : http://www.facebook.com/SONewJersey

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Social Media 101 for Nonprofits: SONJ Case Study

  • 1. Social Media 101 for Nonprofits & SONJ Case Study Presented by : Kristin Weinstein Special Olympics New Jersey Communications Manager Follow Us @SONewJersey Follow Me @KMWein Be A Fan : http://www.facebook.com/SONewJersey
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  • 12. Social Media 101 for Nonprofits & SONJ Case Study Presented by : Kristin Weinstein Special Olympics New Jersey Communications Manager Follow Us @SONewJersey Follow Me @KMWein Be A Fan : http://www.facebook.com/SONewJersey