Building Leads With Blogging Final
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Actual results and historical data on the impact of blogging from an inbound marketing agency.
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Building Leads With Blogging Final
- 1. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
- 2. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
- 4. Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper
- 6. Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel
- 7. Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog
- 8. Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog
- 9. Blogging Example #3 Blog every day - 28 blogs/month
- 10. Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog
- 11. Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog
- 12. Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog
- 13. What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog
- 14. Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog
- 15. Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog
- 16. Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog
- 17. Blogging and SEO What happens when you stop? Twitter: #KunoBlog
- 18. Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
- 19. Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
- 20. Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
- 21. Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
- 22. Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia
- 23. The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog
- 25. Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog
- 26. The Big Picture
- 27. Ongoing Process Twitter: #KunoBlog
- 28. Analysis Keywords Competitors Promotion Twitter: #KunoBlog
- 30. Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
- 31. Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog
- 32. Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog
- 33. Promote Social Media Social Network Paid and PR Twitter: #KunoBlog
- 34. Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog
- 41. Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/