2. Origin Story
Origin
In 1999, Kyle Rogers (Co-Founder) watched his
beloved Kansas Jayhawks, with their stud
Freshman class of Drew Gooden, Nick Collison
and Kirk Hinrich, destroy an opponent in their
first game.
He boldly told his Mom, “Mom, when these guys
are seniors in 2003, they are winning the
National Championship!”
Flash forward 4 years. Kansas is playing
Syracuse for the Title. Kyle tells his Mom,
“Remember when I predicted this?”
Kyle’s Mom responds, “What are you talking
about? No you didn’t.”
And the idea for Knoda was born. All because
his Mom didn’t remember his prediction? Pretty
much.
5. Mission: Bring accountability to the world.
Skip Bayless. Jim Cramer. Lee Corso. Stephen A. Smith. Are the “EXPERTS”
actually any good? Are you better than they are?
6. The Plan
● $1,600,000 gives us an 18 month runway to focus on
growth
● Focus on building a great product experience,
substantial partnerships and solidifying our revenue
opportunities
● Seize the market
● Protect our intellectual property with a patent (already
secured preliminary patent on system for making,
settling, rating predictions)
7. Marketing Plan
1
2
3 Strategic partnerships with large media
companies.
Build virality into the product.
Embeddable predictions and widgets on
websites and blogs.
Recently launched embeddable predictions and have been
featured on over 20+ blogs/sites in first two weeks.
4
Partner with large brands/sites on Contests
Oscars, College Football, The Voice, etc.
Create fun, unique contests.
9. Team
Kyle Rogers
CEO
James Flexman
COO
Adam England
CTO
Davyeon Ross
Advisor
Thad Langford
Advisor
Founder of Digital Sports Ventures,
successfully exited. ShotTracker co-founder.
Former CEO of Zave Networks, which
was bought by Google.
6+ years social media/marketing experience.
Built social media team at Sporting Kansas
City and AWG. 4+ years product strategy
experience.
3 years sponsorships, 3 years marketing at
Sporting Kansas City. 4 years product
development experience at Sporting
Innovations and BlackOps Development.
10+ years development experience at
Carfax, Lexmark, LiveOn, Sporting
Innovations. 6+ years management of
development teams. Full-stack developer.
Jeff Hanes
Investor
Angel investor. Former owner of
Carter-Waters.
10. Business Model
Advertising/Content
○ Sponsored Ads/Predictions targeted at user interests
○ Sponsored Contests
○ Repackage our content for unique experiences ala Twitter
Data
○ Market research
○ Big data analytics
13. Vision: Knoda Scores are mainstream and the de facto accountability/reputation
metric. “Did you see Lee Corso is only a 20 at College Football. I’m an 88.” Knoda
predictions are everywhere - The Bachelor, sports pre-game shows, Mad Money.
17. Product Plan
● Simplify the experience
● Contests
● Add social to the feed
● Rivals - experts/celebs/friends
● Scores - introduce accountability feature
● Personalization of the feed
○ Interests
○ Location
○ Trending
● Real-time notifications around events and news
● Enhance the conversation around predictions by providing
relevant tweets, news and videos from our partners
18. Marketing Plan
● Embeddable Predictions/Widgets on websites/blogs
● Partner with major media/content companies
● Build growth into the product experience
● Additional:
○ Traditional PR - target the bigger dogs - Techcrunch, Recode,
CNET, etc.
○ Earned media - continue building stories around predictions
(so far includes Golden Tate, #esurancesave30 contest)
○ Content marketing - newsletter, blog, viral sites, videos
○ Guerilla marketing - Twitter, new social channels, other
prediction sites
19. Investment Highlights
● $5,000 each from founding team (total of $10,000)
● SparkLabKC Accelerator - $18,000 for 4%
● Digital Sandbox KC - $16,000 grant
● Employee/Advisor Option Pool - 25%
● Seed Investment
○ 300K Convertible Note from single Angel Investor
■ 6% interest
■ 27.5% discount
■ No cap
○ 50K Convertible Note from University of Missouri Angel Group
○ 33K Network Kansas matching funds
■ Both have same interest, discount and lack of cap as above
● Total Funds to-date: $427,000
20. Company History
● Accepted into SparkLab KC Accelerator in May 2013
● Registered as a Kansas LLC in July 2013
● Received Digital Sandbox grant funds in July 2013
● Began iOS and back-end development in July 2013
● iPhone beta product completed September 2013, beta testing began
● Closed seed round November 1, 2013
● Started phase 2 iOS/back-end development November 1, 2013
● Released iPhone app to market November 30, 2013
● Released Web in January 2014
● Released Android app in March 2014
● Released Group feature in April 2014
● Released Embeddable Predictions in May 2014
● Released Amazon app in June 2014
● Launched partnership with Kansas City Star in July 2014
21. Competition KNODADESCRIPTION
Social game. Wager points on
sports + pop culture.
Tracks “pundits” prediction
performance.
Real-time sports predictions
(multiple choice).
Set up bets with friends on
anything.
Contest to win $ by correctly
predicting sports outcomes.
No wagering of points.
Anyone can participate. Not
just “pundits.” Also, compete
head-to-head vs. pundits.
No multiple choice.
Completely open to user.
Not venturing into betting
gray-area.
More than just sports.
22. 53% Male
47% Female
74% 13-34 years old (35% 18-24 years old)
Total Predictions: 8,200
Total Votes: 185,000
Avg. Votes/Prediction: 22.5
The Data
23. Strong Engagement Rates
Daily Active Users: 10%
Monthly Active Users: 40%
Total accounts: 4,000
Avg Time/Session (Mobile): 1:20
Avg Sessions/Day for Daily Active Users (Mobile): 3.7
Avg Time/Session (Web): 6 minutes
24. Major Activity Spikes for Big Events
On average, 10% of users are on each day. For big events:
Super Bowl: 30% of users were active
Grammys: 20% of users were active
March Madness & World Cup: 20% of users
were active on peak days
26. Knoda & Media: MW370
1
2
3
4
CNN reports Malaysian Airlines Flight 370
has lost radar contact.
FootyChronicles makes a MW370
prediction on Knoda.
FootyChronicles shares their Knoda
prediction on Twitter, starting a new
conversation.
CNN reports that the airline has still not
been found. FootyChronicles loses their
prediction.
Check out my Malaysian Airlines prediction on
@KNODAfuture bit.ly/fk52kjf
