On one hand online shopping has transformed into a simplified, profitable way of transacting, on the other it has managed to lure most businesses into its enviable charm.

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Pinakin Darji
SEO Expert | KNOWARTH Technologies

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© 2015 KNOWARTH Technologies Pvt. Ltd.
On one hand online shopping has transformed
into a simplified, profitable way of transacting,
on the other it has managed to lure most
businesses into its enviable charm. Creating an
online platform that is feasible, easier,
trustworthy, and most importantly, one that
generates most revenue is not an easy job.
Unfortunately most startups fall for the ‘It is
not a big deal going online’ trap and end
up with not so happy results.
Yet E-commerce is an emerging and
evolving industry, here’s an attempt to
help you distinguish misconception and
reality.

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© 2015 KNOWARTH Technologies Pvt. Ltd.
10 Common Misconceptions about E-Commerce

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Misconception 1: Revenue is the foremost metric to
measure
The Reality: You need a strong financial base to buy
merchandise, pay your employees and stay breakeven
among a million other things. But there are several web
metrics like your search engine click-throughs, conversion
rate, and bounce rate that can paint a better picture of
where your company stands financially and will give you
a more realistic view of your online presence.
10 Common Misconceptions about E-Commerce

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Misconception 2: Low Prices = More Customers
The Reality: The price battle will always exist, so will the
consumer psychology of “pay less and get more”. But the
final purchase decision, especially in case of an online store,
is made through factors like availability of product, inventory
management, brand popularity, loyalty, credibility, and
round the clock customer support. So price your products
based on the quality and not on herd mentality.
10 Common Misconceptions about E-Commerce

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Misconception 3: All E-Commerce platforms are created
equal
10 Common Misconceptions about E-Commerce
The Reality: Every product has its own way of selling itself,
and no two purchase processes can be exactly alike. The
time, money and energy invested in buying a cell phone will
be different from that of a shampoo. So understand the
mechanisms of your product and create a feasible site for
selling it online.

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Misconception 4: Once the site is live, it will start generating
traffic
10 Common Misconceptions about E-Commerce
The Reality: Successful ecommerce ventures use
professional techniques like SEM, SEO, SMM, PPC
advertising, etc. and will actively promote their brand
to build a market place. All this coupled with internet
marketing will drive traffic to your online store.

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Misconception 5: You don’t need to have business
experience to succeed online
10 Common Misconceptions about E-Commerce
The Reality: Building an online business is the same as
building a brick and mortar company. You need a
strategy, you need a business plan, and you need
some good experience. You need to build
a clear definition of the company’s target markets
and have a thorough understanding of your
customers’ needs. It is no different than running a
physical store.

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Misconception 6: Running an e-commerce store is much
cheaper than a real world store
10 Common Misconceptions about E-Commerce
The Reality: E-commerce is a process, a journey to
improve customer experience. It is more than just a
catalog and you need to realize that it is not cheap.
Ideally, it follows the process of carefully planning the
venture, keeping realistic expectations, committing to a
long term business and a focusing on profit generation.

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Misconception 7: Product Data is easy
10 Common Misconceptions about E-Commerce
The Reality: The more the products the harder it gets to manage.
Putting up loads of information about the product will only do
the job of a brochure. What you need to do is arrange for
generating conversion, have outstanding visibility, ensure
appealing call to actions, and a plan a hassle free layout.

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Misconception 8: Design is not a motivating factor
10 Common Misconceptions about E-Commerce
The Reality: A survey suggests that consumers will
make a purchase decision in the first few minutes that
they spend on your site. The factors that play around
here are the design, the security and the layout. Be
aware that if you focus on being a price leader and
overlook the design aspect, you could be viewed as a
“possible scam”.

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Misconception 9: Language cannot become a barrier
10 Common Misconceptions about E-Commerce
The Reality: Research has shown that less than 30% of
the consumers do not buy from stores that don’t
support their native language. If you’re looking at a
global audience, let your website support multiple
languages. Because even if the products seem
visually good, customers may not buy them if they
don’t understand the language.

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Misconception 10: Your Ecommerce website is the total
plan of your online business
10 Common Misconceptions about E-Commerce
The Reality: Your website is only one single part of your
business plan. Analysis of the current trends along with
potential risks, efficient marketing and promotional
strategies are all a part and parcel of your online store
set up.

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10 Common Misconceptions about E-Commerce
© 2015 KNOWARTH Technologies Pvt. Ltd.
So go on then, get your online store up and running soon!
KNOWARTH’s E-Commerce development experts build robust and
scalable E-Commerce Solutions that delivers the best user
experience right from a front-end solution using the latest interface
technologies and back-end architecture to solve a systems
integration problem helping you to reach to global market.
Commercium assists Brick and Mortar stores in developing and
driving maximum revenue from their e-store and ensure that their
customers can buy the products from anywhere anytime using any
device

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Thank you!
KNOWARTH Technologies Pvt. Ltd.
Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad –
380059, Gujarat, INDIA
Email: marketing@knowarth.com | Website: www.knowarth.com
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