Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. JULY 2022
D I G I T A L
& S O C I A L M E D I A
M A R K E T I N G S T R A T E G Y
FOR

2. THE BRIEF

3. Best Hospitals In
California
1.UCLA Medical Center
2.Cedars Sinai Medical
Center
3.UCSF Health- UCSF
Medical Center
4.Stanford Health Care-
Stanford Hospital
5.Keck Medical Center
of USC
KEY Findings
Info: health. usnews.com
32.82%
10.9%
23.7% 21.47% 17.31%
36.01%
10.04% 14.11%
5.06% 7.19%
11.06% 10.31%
20.54%
51.28%
1.21%
2.94%
1.22% 4.43% 0.51% 0.83%
75.72%
40.21%
0.58% 0.24% 0.22%0.06%

4. Healthcare trends
• Healthcare Value
The U.S. healthcare industry is worth an estimated $808 billion
• Digital Channels Grow
Social networks have become an important health resource for consumers. According to a
study from the Journal of Medical Internet Research, nearly 90% of baby boomers and adults
over the age of 67 have used social media for sourcing and sharing health information.
• Consumers are less actively engaged in their
health
Due to fear of Covid-19 exposure, or because providers were forced to limit their services
through the pandemic.
Soure: Forbes

5. A more
effective
solution
D I G I T A L &
S O C I A L M E D I A
M A R K E T I N G

6. mood video

7. creative concept
In the post-covid era, where people have
become afraid and alienated, there is a
great need for human contact and trust.
At Cedars Sinai you matter, we are
always by your side.
#YOURHEALTHCAREPARTNER
#YOUMATTER
Supportive:
#wecare
#weresearch
#westayontop
#wemakeithappen
Tone of Voice: friendly,
approachable, caring

8. Communication framework

9. CONTENT MARKETING
Always on
content
Monthly content curation
Inspirational inside stories
1 Video
1 podcast
1 infographic
Community building
red nose - donating

10. CONTENT MARKETING

11. AD CREATIVES
Ad Channels: Google Ads, YT, Facebook & Instagram

12. PREMIUM DISPLAY
Suggested media:
L.A. Times: monthly
Vanity: monthly
Suggested placement:
6 Advertorials
Premium placement/1campaign/month
Duration: 1year

13. SOCIAL MEDIA MARKETING

14. SOCIAL MEDIA MARKETING
Always on
content
Daily posts on social
80% Useful content
20% Brand occasions
Type of content

15. MEDIA PLAN

16. JA
N
FEB MA
R
AP
R
MA
Y
JU
N
JU
L
AU
G
SE
P
OCT
NOV
DEC
Ads on Social Media, Google, Premium Display & Content Marketing
Timeline

17. Production
costs
66,000
Management fees 60,000
Ads media spending 1,004,350
Total annual budget 1,130,350
Estimated
awareness
Clicks 22,227
Impressions 1,339,125,775
Views 5,000,000
Total BGT

18. Avery Aaron Kimberly Daniel
wise team
Ευγενία Κάρλου
Social media content creator
Γιώργος Πρεντουλής
Ad specialist
Φωτεινή Πατρικίου
Marketing & Comms
Professional
Ελπίδα Κασιδιαράκη
Ad specialist
Λία Κυρηναίου
Social Media Content
Creator
shorturl.at/cdLU2
Αγγελική Τριγάζη
Content creator
Χριστιάνα Καμπρογιάννη
Content Marketing creator-
Competition analysts
shorturl.at/fgkpw
Νόρα Παπαλάμπρου
Content creator