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Digital Marketing Strategy for Cedars Sinai

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Knowcrunch
Knowcrunch

Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

Formation
1  sur  13
Chia Marketing Be The One
Our Team John Darakis Pamfili Sountou Daphne Dimitriadou Alexandros Matzounis Content Specialist Project Manager Digital Marketing Manager Research Executive
COMMUNICATION VALUES • Expensive & luxury care. • Ranked among the top 5% in the country. • Commitment to cutting-edge medical research. • Complex injuries that other hospitals aren’t equipped to handle. MARKETING OBJECTIVE Awareness for all programs & services of our clinics. BUDGET Men & Women, 45-74, Los Angeles, CA, USA BUYER PERSONAS 1,000.000 SCHEDULE One year (Jan-Dec) Brief
COMPETITOR: UCLA HEALTH CONTENT • Informative medical content • Informative wellbeing Online Research
• Goal: Connect users with brand and services • Creatives: Storytelling creatives Communicate key values through real people It is us you are looking for #itisusyouarelookingfor Creative Concept
The importance of research in healthcare. Content Marketing Strategy When asked about the purpose of medical research most people would hopefully reply: to advance knowledge for the good of society; to improve the health of people worldwide; or to find better ways to treat and prevent disease. The reality is different.
Social Media Marketing Strategy #itisusyoulookingfor
Advertising Campaigns Strategy
Influencer Marketing Strategy
Media Plan
Christina farr Timeline Jan Feb Mar May Jun Jul Aug Sep Nov Dec Jan Mar May Jul Nov Lionel Richie MAin Influencer Jennifer Ashton Influencer 2 Feb Jun Aug Jan Feb Mar Apr May Jun Jul Aug Oct Influencer 3 Apr Apr Sep Oct Dec
Total budget TOTAL AWARENESS ESTIMATION Impressions: 225.700.000 Views: 8.500.000 BUDGET BREAKDOWN Media spend: 1.000.000 Production cost: 120.000 Fees: 100.000 Total: 1.220.000
Thank You For Your Attention And Remember It is us you are looking for

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