The document discusses the future of television and video consumption. It notes that people still watch 3 hours of TV per day, mostly live, though delayed viewing is increasing. Premium and exclusive content are where the money is generated, though open platforms struggle with premium content. The role of broadcast media is still important for creating shared viewing experiences and conversations. New methods of content delivery and second screen experiences are discussed, along with the value of aggregating services rather than focusing on hardware. The future of TV is seen as an appliance for lean-back viewing combined with a strong local content ecosystem and app environment.

1. The future of TV
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Koen Delvaux
Head of Consumer Innovation
@kodel

2. The biggest screen in the house has
created a $500 Billion market.
That’s a lot of room for innovation.
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3. What do people watch?
Hint: it’s not so earth shocking
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4. monthly ARPU
(incl. VoD, football)
have more than 1
settopbox
Some TV viewing data
of internet customers
pay extra for TV.
20% €20
TV replay for free
we watch 3 hours of
TV per day (only 10%
in delayed viewing)
29%
boost of Facebook
revenue in 1 quarter
thanks to video views.
Chromecast wins over
Apple TV, Roku, PS4
with 35%
81%
penetration rate of
digital television in
Belgium
78%

5. The role of broadcast media
It’s not about the TV, stupid
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6. Broadcasting is a unique way to create reach
Appointment viewing is
as popular as ever.
Sharing the same
experience at the same
time creates
conversation topic.
This creates the power of
a large reach.
(created for advertisers)
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7. Lean forward versus lean back attitude
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Source: Nielsen

8. Premium content 2.0
Because not all of Youtube is great
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9. The money is in premium content
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10. Open platforms are not so good in premium content
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The long tail is
interesting, but not
generating enough
money.

11. Can advertising continue to ignore the user?
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Reach is good, but relevance is better.
Targeted advertising is a solution.

12. OTT, be welcome!
If you can’t beat them, join them
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13. Swipebox: all your favorite content
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14. V5 decoder: all content in the cloud
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15. Netflix: no need for Chromecast + smartphone
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16. Wanagogo: Studio 100 kids app on settopbox
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17. 2nd screen experiences
There’s an app for that
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18. #hashtag
Facebook
[insert show name]
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Twitter as 2nd screen app
Check-in for social validation
Users need to download an app

19. Spott: Smartphone lets you buy what you see on TV
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20. My view on the future of TV
It’s an appliance
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21. For non-personal stuff, people prefer appliances
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Just because we can, doesn’t mean we should make a TV smart.

22. I like my TV to be dumb and my phone to be smart
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23. Nobody wants to use a TV like a computer
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24. But there is room for a controlled app environment
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The value is in the aggregation of services, not in the hardware box.

25. To be combined with a strong local content ecosystem
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Besides apps, we also need to facilitate lean back behavior

26. Let me pitch you an idea
It’s about reverse publishing
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Youtube studio: helping local creative talent

28. Thank you
Now go and do some binge-watching
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