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The future of tv

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A personal vision on how TV viewing will evolve in the years to come.
Presentation prepared for Café Numérique Liège on Feb. 3rd 2016.

Publié dans : Internet
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The future of tv

  1. 1. The future of TV 3 februari 2016 Sensitivity: Unrestricted 1 Koen Delvaux Head of Consumer Innovation @kodel
  2. 2. The biggest screen in the house has created a $500 Billion market. That’s a lot of room for innovation. 3 februari 2016 Sensitivity: Confidential 2
  3. 3. What do people watch? Hint: it’s not so earth shocking 3 februari 2016 Sensitivity: Confidential 3
  4. 4. monthly ARPU (incl. VoD, football) have more than 1 settopbox Some TV viewing data of internet customers pay extra for TV. 20% €20 TV replay for free we watch 3 hours of TV per day (only 10% in delayed viewing) 29% boost of Facebook revenue in 1 quarter thanks to video views. Chromecast wins over Apple TV, Roku, PS4 with 35% 81% penetration rate of digital television in Belgium 78%
  5. 5. The role of broadcast media It’s not about the TV, stupid 3 februari 2016 Sensitivity: Confidential 5
  6. 6. Broadcasting is a unique way to create reach Appointment viewing is as popular as ever. Sharing the same experience at the same time creates conversation topic. This creates the power of a large reach. (created for advertisers) 3 februari 2016 Sensitivity: Unrestricted 6
  7. 7. Lean forward versus lean back attitude 3 februari 2016 Sensitivity: Unrestricted 7 Source: Nielsen
  8. 8. Premium content 2.0 Because not all of Youtube is great 3 februari 2016 Sensitivity: Confidential 8
  9. 9. The money is in premium content 3 februari 2016 Sensitivity: Unrestricted 9
  10. 10. Open platforms are not so good in premium content 3 februari 2016 Sensitivity: Unrestricted 10 The long tail is interesting, but not generating enough money.
  11. 11. Can advertising continue to ignore the user? 3 februari 2016 Sensitivity: Unrestricted 11 Reach is good, but relevance is better. Targeted advertising is a solution.
  12. 12. OTT, be welcome! If you can’t beat them, join them 3 februari 2016 Sensitivity: Confidential 12
  13. 13. Swipebox: all your favorite content 3 februari 2016 Sensitivity: Unrestricted 13
  14. 14. V5 decoder: all content in the cloud 3 februari 2016 Sensitivity: Unrestricted 14
  15. 15. Netflix: no need for Chromecast + smartphone 3 februari 2016 Sensitivity: Unrestricted 15
  16. 16. Wanagogo: Studio 100 kids app on settopbox 3 februari 2016 Sensitivity: Unrestricted 16
  17. 17. 2nd screen experiences There’s an app for that 3 februari 2016 Sensitivity: Confidential 17
  18. 18. #hashtag Facebook [insert show name] 3 februari 2016 Sensitivity: Unrestricted 18 Twitter as 2nd screen app Check-in for social validation Users need to download an app
  19. 19. Spott: Smartphone lets you buy what you see on TV 3 februari 2016 Sensitivity: Unrestricted 19
  20. 20. My view on the future of TV It’s an appliance 3 februari 2016 Sensitivity: Confidential 20
  21. 21. For non-personal stuff, people prefer appliances 3 februari 2016 Sensitivity: Unrestricted 21 Just because we can, doesn’t mean we should make a TV smart.
  22. 22. I like my TV to be dumb and my phone to be smart 3 februari 2016 Sensitivity: Unrestricted 22
  23. 23. Nobody wants to use a TV like a computer 3 februari 2016 Sensitivity: Unrestricted 23
  24. 24. But there is room for a controlled app environment 3 februari 2016 Sensitivity: Unrestricted 24 The value is in the aggregation of services, not in the hardware box.
  25. 25. To be combined with a strong local content ecosystem 3 februari 2016 Sensitivity: Unrestricted 25 Besides apps, we also need to facilitate lean back behavior
  26. 26. Let me pitch you an idea It’s about reverse publishing 3 februari 2016 Sensitivity: Confidential 26
  27. 27. 3 februari 2016 Sensitivity: Unrestricted 27 Youtube studio: helping local creative talent
  28. 28. Thank you Now go and do some binge-watching 3 februari 2016 Sensitivity: Confidential 28

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