This document summarizes an internal innovation project at Trendevent 2017. It describes setting up a mixed team from two companies, Wijs and Proximus, to focus on developing a new telco product for millennials in one location. The team used agile methodology with 7 cascaded sprints across 3 subteams for design, development, and marketing. They learned that small tests are better than long spec documents, preparation is key, trusting the autonomous team is important, and flexibility and belief in the mission are more important than checking boxes.

1. Trendevent
2017

2. Hi,
I’m @kodel
I w
ork
in
this
big
building

3. Trendevent 2017
14K smart colleagues
many great ideas
why thou so slow?
big wheels keep on turning
What is it like to work there?

4. Trendevent 2017
Internal innovation on non-core projects in
an isolated environment with dedicated
budget, people and governance.
Succes!
(but: how to move to the core?)
First innovation attempt

5. Not impressed with
tech evolutions

6. Not impressed with
Smartphones

7. Not impressed with
Tesla

8. Not impressed with
Bots

9. Not impressed with
solar farms

10. Latest technology does not succeed in
changing the structures of everyday life.

11. Tech’s past had been to
centralise/globalise

12. Uber

13. Airbnb

14. Deliveroo

15. Trendevent 2017
I still haul a cab / rent a room / order a pizza
Still a middleman (but in the gig economy)
Winner takes it all scenario
Platforms become the new evil guy
This is not a sustainable model

16. Proximus Move

17. Goal:
find ideal telco for millennials

18. Trendevent 2017
Fully digital is a must
Highly individual needs
Inbuilt marketing-bullshit radar
Big spender only for experiences
What we already know

19. Trendevent 2017
More market research will not help
Let’s do this for real
Use a loose plan but strict methodology
Be 100% transparent
What we decided

20. Trendevent 2017
We created a framework
Mixed team from Wijs and Proximus
Focus on 1 location
Give full autonomy
What we did

21. Trendevent 2017
7 cascaded sprints
3 subteams (dev, design, marketing)
Cocreation - design thinking - scrum
How we organised

22. Discovery
TV-night with friends

23. Onboarding
Chat to become a customer

24. Delivery
MiFi + Chromecast

25. Product
City Experiences

26. Service
Omnichannel aggregation

27. Retention
Help people leave in style

28. Ambassadorship
Convince your parents

29. What we learned

30. Trendevent 2017
Small is beautiful
Test - test - test
Don’t write specs
Speed (1 week: OK. 1 day: better!)
Preparation

31. Trendevent 2017
Trust the team
Ticking the boxes = not good
Check for fit in the team = good
Belief in mission + flexibility = key
Selection

32. Trendevent 2017
No access for managers (opinions)
Open for experts (knowledge)
Weekly feedback moments (demo day)
Reporting: make it all public
Execution