Presentation by KODIME to UK brand managers on how to reach and engage young Mums using the mobile channel.

1. Why Mobile is 1st New ways of talking to Mums Presented by KODIME May 2010

2. Mobile is 1st "We understand that the new rule is mobile first. Mobile first in everything. Mobile first in terms of applications. Mobile first in terms of the way people use things.” Eric Schmidt, CEO First digital touch points with brands and products will be via Mobile

3. Text Messaging growth continues

4. Mobile Internet use at 40% Source: comscore

5. What mums do with their mobiles Source: comscore

6. Young mums embrace Mobile Internet Source: comscore Deliver coupons, mobile video, capture data, conduct surveys...

7. Mobile on the move, but also @ home Mobile is used in parallel with other online and offline media

8. Proven mobile marketing scenarios Offers, vouchers Awareness Email list conversion CRM, Profiling Surveys E and M commerce Apps Social network marketing

9. Mobile works across the marketing mix MobileMarketing OutdoorPostersAmbient Ads LeafletsDirect Mail TVRadio YouTube Websites Mobile Sites Search SocialNetworks

10. Apps offer co-Branding opportunities Ensure visibility within utility-type mobile services and apps “Present” rather than “own” Before building an app, create a dedicated Mobile Internet Site

11. Mobile offers and vouchers drive sales both Online and in Stores

12. The new social network channel 100 Million of total Facebook users tapping into the site from their mobile phones, or around 25%. Web <> Mobile Update, poke, tweet, upload, share anytime, anywhere, in an instant

13. What’s next? Mobile is 1st Mobile Internet use exploding Apps for everything Voice via data channel Search by voice Augmented Reality 50% of Facebook use via Mobile Photo: Gizmondo Steve Jobs and Google’s Eric Schmidt spotted @ Starbucks April 2010

14. Thank you. Text KODIME to 60123 follow us on Twitter @mobmarketing